1. 1. Closed loop marketing campaign model
College Strategic Plan
Stakeholder Requests
Research
Due diligence
Enrollment
Retention
Advancement
Community
Branding
Lead Generation
Donations
Engagement
Events / Webinar
Planning / Strategy
Stakeholder
Collaboration
Budget
Workload
Optimize Impact
KPIs
Email
Online paid Ad
Landing page
Info Form
Web content
Press release
Social media
Post card
Print ad
Project Management
Schedule / Execution
Reporting / Analysis
Learnings / Takeaways
Marketing and
Communications
Campaign Model