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Marketing Closed Loop Model

  • 1. 1. Closed loop marketing campaign model College Strategic Plan Stakeholder Requests Research Due diligence Enrollment Retention Advancement Community Branding Lead Generation Donations Engagement Events / Webinar Planning / Strategy Stakeholder Collaboration Budget Workload Optimize Impact KPIs Email Online paid Ad Landing page Info Form Web content Press release Social media Post card Print ad Project Management Schedule / Execution Reporting / Analysis Learnings / Takeaways Marketing and Communications Campaign Model