2. The music video for David Bowie's 'Fashion' has a
similar aesthetic to the one that i would like to
create in my music video. None of the characters
particularly conform to traditional stereotypes of
costume or performance and there are many
features within this music video that i intend to
emulate. In addition to this, there are many
features that fit into Andrew Goodwin's music
video theory that i will highlight.
There is a performance aspect within the video
where you see Bowie and his band performing in a
crowded venue. I intend to have performance
within my video in order to engage my audience
and fit the brief as it is very gratifying for fans to
see the artist performing as that is why they like
them.
3. There is a relationship between lyrics and visuals (Andrew Goodwin) within the
4. Bowie also uses a range of
people and mise-en-scenes
within the video and it has quite
an eclectic aesthetic. This gives it
a welcoming and accepting vibe
and includes many minorities,
almost telling the audience that
they would be included too. A use
of many different mise-en-scenes
again encourages audiences to
engage as it implies that the
message can spread everywhere
and be interpreted by everyone.
5. p shots of the artist. The wide range of camera shots is another thing i int
7. The final aesthetic that i intend to
copy is the use of non-traditional
clothing and colour scheme. Bowie
was a big front-runner in blurring the
lines between female and male
aesthetics and this is reflected
through his metrosexual style seen in
the video. Also the clothes of the
other actors are very bright and
androgynous.
