3. “Music videos ignore common narrative as
they are essentially advertisements. As
consumers, we make up our own meaning
of a song in our minds: a music video can
anchor meaning and gives the record
company/artist a method of anchoring
meaning”
4.
5.
6.
7.
8. He said that wetendto makeup our ownidea of the messagesbeing sentfrom basic understanding of what
itmay actually be about.
Narrativeand performanceworktogetheras this makesit easierfor the audienceto watchoverand over
without loosing interest.
Goodwin believedthat it wasimportant for artiststo be involved in themusicvideo by performingor acting
out a roleas the main character.He thought that this helpsthe songlookmorerealisticand increasesthe
authenticity. Alsothis give the audiencea specialconnection and good understanding of thesong.This
meansthat they needto believethat this is realso artistneed to makeit look as realas possible.
9. Therearethreewaysin videos thatareusedtopromotea
song:
Illustrate
Music videos can usea set of images to illustrate the
meaning of lyricsand genre.
Amplify
Music videos are manipulated and shown repeatedly
throughoutmusic video and drilled into our vision.
Disjuncture
This is wherethe meaning of the song is completely
ignored.
10. Technical aspects hold the music video together through set ofcamera
work, mise-en-scene, editing, sound andspecial effects.
Lighting and colour helps toset the moodfor the music video andcreate
emphasis on significant partsof the song tocreate a dramaticeffect and
thrill the audience.
Mise-en-scene is also vital to the production ofthe music video, it can help
the artist gain authentication andalsomake their workappear more
professional.
Beats ofthe song arealso very useful as they can help tocreate effective
cuts that go with the rhythm of the song tomake the music video look more
entertaining.
11. Goodwin referred tothe star image as vital aspectof the music
video,she/he makes the music videolook more appealing tothe
audiences while bringing aunique style tothe videoin the way
she/he is portrayed tothe audience.
The star imageis always veryunique in the
way he/she ispresented bythe costume,
movement andappearance.This helps to
promote the star’s imagein apublicand also
help topromote the videowhile creating a
publicreputation for the artist.
12.
13.
14. Goodwin also recognised
that many music videos
included variety angles of
women in order to entice a
male audiences interest in
the artist and also the
lyrics to which the shot
represent. This is used to
sexualise the artist and
cause a fascistic
connection for the male
audience.
