This document discusses Goodwin's theory on the relationship between lyrics and visuals in music videos. It suggests that lyrics will constantly reference visuals on screen and visuals will reinforce the lyrics. It uses the music video for Kid Cudi's "Pursuit of Happiness" as an example. Genre characteristics like jewelry and narrative concepts are also typically depicted. Notions of gaze and how artists are portrayed are addressed. Record label demands may influence inclusion of promotions. Narrative and conceptual elements are important components of Goodwin's theory.