Genre Theory for my A2 Media Studies project.

1. GENRE
THEORY
MUSIC VIDEOS

2. ANDREW GOODWIN (1992)
“There is a relationship between the music/lyrics and the
visuals, with the visuals either illustrating, amplifying or
contradicting the lyrics.”
Goodwin states that music videos use visuals to reinforce
the lyrics of a song, therefore strengthening the message
they wish to get across. I think this quote will be very
important to my own music video, since I plan to reflect the
message in the lyrics with the visuals.

3. ANDREW GOODWIN (1992)
“Particular music genres may have their own music style and
iconography, such as live stage performances in heavy
rock.”
I believe that this quote from Goodwin will also be relevant to
my media product because of the common conventions of
the music genre of the song I am using. The song I am using,
Odds & Ends by Ryo, belongs to the J-pop/Vocaloid genre
which is often paired with animation to portray the characters
that sing the songs. I hope to create a product with similar
conventions, cementing my video’s place in the genre and
further engaging my target audience.