Audience Feedback

1. One Minute Music Video Draft
Audience Feedback
Shake It Out

2. Overall Feedback:
Overall, the music video was well received, those
who watched it complimented the greyscale and
colour juxtaposition and recognised this as a device
to differentiate the narrative from the performance.

3. Symbolism
The ‘Black Box’ was also successfully recognised
as a symbol of the protagonist’s problems,
however, comments state that the black box needs
to make more of an appearance to emphasise its
significance to the audience.

4. Type of Music
Most of the feedback I received recognised the
music video as a ‘Standard Clip’ with narrative
elements or vice versa. This is what I am intending,
as the music video is both a televised bard and a
commercial exhibitionist type. However, one stated
that there needs to be more lipsyncing within the
narrative side of the music video.

5. Ancillary Products
All individuals who gave feedback complimented
the use of greyscale and colour as a means of
juxtaposition, as it is visible in both the magazine
advert and digipak. Praise was also given to artist
being as prominent in the ancillary products as he
is in the music video. Although, comments added
that the black box’s place is more evident within the
ancillary products than the music video, and should
be the other way round.

6. Goodwin’s Theory
Feedbacks points out various different correlations
with Goodwin’s theory; most notably: the notion of
looking is highly addressed, as well as meeting the
demands of the record label. A relationship
between music, lyrics and visuals were also
recognised.

7. Conclusive Improvements
Required
My audience feedback has made it evident as to
what has worked well, and what needs to be
changed. From this feedback, I shall integrate the
symbol of the ‘black box’ more thoroughly into the
music video. I have also repeated a few shots, so,
to remedy this I must use different angles rather
than the more repetitive mid shot that is seen more
consistently throughout my music video – I shall
experiment with shots such as: handheld, canted,
establishing, POV and others.
Although overall, most feedback has been positive
and I shall continue with my current execution of
my music video.