3. The Key Features... POINT There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics‘ EXPLANATION Lyrics are used to influence what you see in the video, rather than creating a totally separate scenario that isn't relevant EXAMPLE Beyonce 'Video Phone' Men have cameras as heads 'You say you like the BAG and the colour of my NAILS,
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5. Characteristics - Always has female dancers in her video, this is a common feature though out her videos. The location for this genre is typical, normally it would be shot with loads of people and more objects.
![Basically.... ,[object Object],- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. - There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. - He says that music videos are often constructed by the link between the visuals and the song and also the artist. - Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. - Intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)