A2 Media Studies

1. ANDREW GOODWIN

2. ANDREW GOODWIN
Andrew Goodwin identifies 5 aspects of music videos that
we as the audience should look out for:
Thought beats-seeing the sound
Narrative and Performance
The star Image
Relation of visuals to the song
Technical aspects of the music video

3. STAR IMAGE
The star image is a vital aspect of music videos. It enables
the narrative to be clear and describes the development
of the story. In addition to this, it promotes the artist
individually.

4. RELATION OF VISUALS TO
SONG
ILLUSTRATE
Music videos can use a set of images to illustrate the
meaning of lyrics & genre which tends to be most
common.
AMPLIFY
This is similar to repeatability. Meanings and
effects are manipulated and constantly shown
through the video and drummed into our vision.
DISJUNCTURE
This is where the meaning of the song is
completely ignored and the visuals do not
match

5. THOUGHT BEATS
Thought beats=the idea that music videos and the
narrative ideas, including the beat and rhythm, are
correlated through the use of incidental cuts, frequent
shot taking and other filming techniques. You need to
explore the structure of verses, the chorus, and the speed
of the beats throughout the song and consider how to
highlight the difference throughout the video. Finally,
you have to look at the voice of specific artist, as all are
extremely unique and establish an individual mood and
aim to reflect that with the mode of address presented to
the audience.

6. TECHNICAL ASPECTS
Technical aspects hold the music video together through
the use of camera work, movement, angle, mise-en-scene,
editing, sound and special effects
Speed, camera movement, editing, cutting and post
production are all forms of use of camera.
Lighting and colour help set moods and emphasise key
moments of the song for dramatic effect
Mise-en-scene is vital, it needs to look authentic to attain
professionalism

7. NARRATIVE AND
PERFORMANCE
Whilst watching a music video, the audience is
only really given an idea of the storyline
therefore they have to come up with part of it
on their own. Goodwin thinks that the music
video should give all the narrative to the
audience, as it makes it more realistic and
easier to watch repeatedly.