Business Model

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Business Model

  1. 1. Success Criteria for Future Mobile Products HiQ presentation
  2. 2. Value creation Actors End-users
  3. 3. Intrinsic attributes Entertaining Informative Service specific intrinsic attributes Network coverage Network security Data rates Network specific intrinsic attributes Battery lifetime Connecting support (2G, 3G, WLAN) Resolution Design (size of display) Ease-of-use Terminal specific intrinsic attributes
  4. 4. Extrinsic attributes Direct network effects Interpersonal (P2P) content services Common frame of reference Indirect network effects
  5. 5. Technological functionality Actors End-users Delivered value Extrinsic Attributes Ease-of-use Intrinsic Attributes Billing method Value activity Attributes Perceived value Expected value Intended value
  6. 6. Business model Service design Finance design Technology design Organization design
  7. 7. Mobil TV <ul><li>Mobil TV henvender sig til begge køn i alle aldre </li></ul><ul><li>Mobil TV skaber værdi ved både at kunne være informativ og underholdende </li></ul><ul><li>Mobil TV egner sig på markedet allerede før en kritisk mænge 3G slutbrugere </li></ul><ul><li>Mobil TV bruges anderledes end fixed TV </li></ul>
  8. 8. Mobil TV Biggest disadvantages for Mobile TV Limited Forever Power lifetime Poor Good Data rates No need No need Security Poor Good Coverage Pay-per-Volume (MNO) + Flat-rate (service provider) Flat-rate Billing method (live) Pay-per-view Pay-per-view Billing method (on-demand) Difficult Easy Easy-to-use Poor Good Frames per second Poor Good Resolution Small Big Screen size Yes Yes On-demand Yes Yes Live broadcast Mobile Fixed Connecting support Mobile TV Fixed TV Attributes
  9. 9. Mobil TV Succeskriterier <ul><li>Mobil TV skal forbedre nogle af servicens attributterne </li></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Data rates higher </li></ul></ul><ul><ul><li>Coverage Larger and Better </li></ul></ul><ul><ul><li>Frames per second More </li></ul></ul><ul><ul><li>Terminal </li></ul></ul><ul><ul><li>Power lifetime Longer </li></ul></ul><ul><ul><li>Screen size Larger </li></ul></ul><ul><ul><li>Resolution Higher </li></ul></ul><ul><ul><li>Service </li></ul></ul><ul><ul><li>Easy-to-use Better </li></ul></ul><ul><ul><li>Billing method Pay-per-time </li></ul></ul><ul><li>Mobil TV indhold skal tilpasses til den mobile brug </li></ul><ul><ul><li>Indhold af kortere varighed på ca. 0-10 minutter </li></ul></ul><ul><ul><li>Indholdsformat tilpasset netværkshastighederne </li></ul></ul><ul><ul><li>Indholdet tilpasset terminalernes skærmopløsning </li></ul></ul>
  10. 10. Mobil TV Business model <ul><li>Service design </li></ul><ul><li>Attributes </li></ul><ul><li>Finance design </li></ul><ul><li>Fair revenue share </li></ul><ul><li>Investment </li></ul><ul><li>Technology design </li></ul><ul><li>W-CDMA / DVB-h </li></ul><ul><li>Open source </li></ul><ul><li>Organization design </li></ul><ul><li>Telco industri </li></ul><ul><li>TV industri </li></ul>

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