Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Why Operators Need Developers


Published on

Review of the changes impacting operators, and their need for applications developers to use their network to remain relevant to their customers as operators.

Published in: Technology, Business
  • Be the first to comment

Why Operators Need Developers

  1. 1. Why Operators Need Developers Alan Quayle Business and Service Development 1 © 2008 Alan Quayle
  2. 2. Mobile Application Revenue could reach $6B by 2013, 2008 is was $118M (US), $240M (Global) Broader Mobile Data Revenue breakdown by type of service, 2008-2014 Source: Pyramid Research Mobile Data Forecasts, Q1 2009 $6B Mobile application revenue is part of broader $46B mobile data revenue opportunity by 2013 2 © 2008 Alan Quayle
  3. 3. Re-engineering the Web Era Date Characteristic Access Operator Implications Development of the <100kbps Focus on infrastructure, Web 1.0 ’90-’05 capacity expansion and mass basic platform. market connectivity. Focus on user Partner with media experience, open <10Mbps companies, social networking, Web 2.0 ’00-’10 programmable systems, advertising based models, IP connecting people. control and QoS. Web becomes intelligent, Fundamental shift in business understand / anticipates <100Mbps model, dumb or smart pipe? Web 3.0 ’10-’20 users needs – rise of the Question mark of operators’ ‘trusted agent.’ role as ‘trusted agent.’ Can Operators become the Trusted Agent? 3 © 2008 Alan Quayle
  4. 4. Power of Devices drives Peer to Peer Assumptions Shattered Always Online Intelligently Connected Faster CPUs, 3D graphics Multiple PDP context Push as well as pull Massive storage Multiple access Pervasive P2P High definition displays Application driven Smart UIs Media centric Web-centric Context aware Smartphone penetration >50% Intelligence is now also at the edge 4 © 2008 Alan Quayle
  5. 5. Customer’s Perceptions are Changing User doesn’t care if Applications are no message delivered longer ‘web’ or Other by SMS, MMS, IM Voice ‘telecom’ services – or email. they’re just apps. Utility Messaging Subscribers are no Productivity longer ‘voice Mobile broadband subscribers,’ PIM starts to substitute they’re Internet fixed broadband subscribers – voice is just an app. Games Access to Source: Nokia Browsing Multimedia multimedia is no Smartphone 360 Survey Time allocated to longer constrained different applications by the network Voice makes up an increasingly small percentage of a smartphone’s usage, critical to embed such capabilities into other apps/processes 5 © 2008 Alan Quayle
  6. 6. Web-based Service Providers are Innovating Faster in Service Providers Core Business And customers now expect this rate of innovation from their service providers 6 © 2008 Alan Quayle
  7. 7. Which means that….. Fixed and mobile Services independent of Rapid usage growth and Broadband is an enabler the network innovation •Broadband is the •Broadband is an •Growth of Web 2.0 growth engine for enablers for all services community services telecom. •Market boundaries •“Freemium” models •Increasing access diminish as customers •‘Boiling Frog’ capacity increases expectations change. expansion into voice web-service •Move from vertically to capabilities horizontally integrated •Web 2.0 start to cannibalize telco’s services •Voice, messaging, IPTV •Multi-play becomes multi-access Operators must act now or become a dumb pipe 7 © 2008 Alan Quayle
  8. 8. Why Operators are Deploying SDPs Access & Intelligent Wholesale Applications Content Distribution Connectivity Brokering Utility access where Bit Pipe differentiation is price and network quality. Open access, controlled and monetized QoS, Billing, Smart Pipe Data Mining, Capability Wholesale, Ad Broker Content and Service Provider There will be no clear cut between the different scenarios, multiple 8 business models and revenue modules will co-exist. © 2008 Alan Quayle
  9. 9. An Operator’s Product Development Process Find Budget Opportunity Market Identified Research 18-30 month 12-18 month s s New product Re-Launch Launch development process 9 © 2008 Alan Quayle
  10. 10. What’s Changed? Expectations 10 © 2008 Alan Quayle
  11. 11. What customers expect 18-30 month 6-12 months s 4 months Weekly 11 © 2008 Alan Quayle
  12. 12. High Street Subsidized Network Phones Control S to r e s Customer Relationship Ecosystem Billing Control Relationship Brand 12 © 2008 Alan Quayle
  13. 13. Operators Service Innovation Process is Broken 13 © 2008 Alan Quayle
  14. 14. We’ve been talking about it for over a decade, but now its the customer that’s going to decide Utility Service Connectivity Provider Operators need Applications…. using their 14 network © 2008 Alan Quayle