Infinita.TV Episode 8

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The Secret Sauce: How It All Adds Up. Conclusion to our eight part introduction to the Japanese mobile market. Coming next: cool mobile sites and a look at the future!

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Infinita.TV Episode 8

  1. 1. Infinita.TV Episode 8 The Secret Sauce: How It All Adds Up
  2. 2. Healthy obsession with user experience
  3. 3. This never happens
  4. 4. The Secret Sauce Key differences to other markets Same cost for Flat rate data User Experience Level >90% 3G on- and off- with “free” penetration deck access messaging Operators Operators Operator-Handset Maker control All handsets pay handset Relationship Level handset SIM-locked makers makers Operator Operator Business Model Email, not revenue (Open) Level SMS share favors standards CPs Regulatory/Government Competition on network technologies Level No spectrum license costs
  5. 5. Mobile Telecommunications Market Japan Content: Driver for Data Revenues (¥ billion) Data 2,477 Voice 423 Content 5,074 723 62 Commerce Advertising Sources: Mobile Content Forum, Dentsu, NTT DoCoMo, KDDI, SoftBank (2007;2008)

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