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Uc High Level Internal

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High Level Overview of Nortel Unified Communications solutions and what it means to your business.

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Uc High Level Internal

  1. 1. Unified Communications High Level - Internal George Vlismas [email_address]
  2. 2. Changing Face of Work Collaboration <ul><ul><li>Work anywhere </li></ul></ul><ul><ul><li>Virtual enterprise </li></ul></ul>Explosion in mobile devices <ul><ul><li>Automated Business Workflow </li></ul></ul><ul><ul><li>Work in the office </li></ul></ul><ul><ul><li>Vertical integration </li></ul></ul><ul><ul><li>Desktop-based communication </li></ul></ul><ul><ul><li>Manual processes </li></ul></ul><ul><ul><li>Individual productivity </li></ul></ul>
  3. 4. Communication Challenges <ul><li>Delayed communications </li></ul><ul><ul><li>How can I reach the right people quickly? </li></ul></ul><ul><li>Global/distributed partners, customers, team </li></ul><ul><ul><li>How can I speed distribution flow, decision making? </li></ul></ul><ul><li>High cost of communications </li></ul><ul><ul><li>How can I use existing networks and the Internet to lower communication costs? </li></ul></ul><ul><li>Disparate, complex infrastructure </li></ul><ul><ul><li>How can I integrate my systems, network and IT? </li></ul></ul>
  4. 5. People Connecting People, Information and Processes SOA environment <ul><ul><li>85% of business delay </li></ul></ul><ul><ul><li>is caused by human interaction </li></ul></ul><ul><ul><li>(Gartner) </li></ul></ul>Processes Information
  5. 6. Alphabet Soup SIP VoIP TCO SAP CS1000 MCS5100 ROI IP PBX Rfid SMS/IM UM MCS CIC IBM IM IT CS2100 CS2000 LCS OCS SIP TCP SRTP G711 RT NIC ACE SOA UC ICA OCS SIP
  6. 7. The important ones SIP VoIP TCO SAP CS1000 MCS5100 ROI IP PBX Rfid SMS/IM UM MCS CIC IBM IM IT CS2100 CS2000 LCS OCS SIP TCP SRTP G711 RT NIC ACE SOA UC ICA OCS SIP
  7. 8. The important ones <ul><li>SOA Service-Oriented Architecture (IBM mainly) </li></ul><ul><li>ACE Agile Communication Environment (Nortel) </li></ul><ul><li>ICA Innovative Communications Alliance (Micosoft/Nortel) </li></ul><ul><li>OCS Office Communications Server (Microsoft) </li></ul><ul><li>SIP Session Initiated Protocol (industry standard) </li></ul><ul><li>UC Unified Communications (general industry term) </li></ul>
  8. 9. Unified Communications Gartner report <ul><li>Phones </li></ul><ul><ul><li>IP telephony and softphones are replacing the PBX architecture </li></ul></ul><ul><li>Audio and visual conferencing </li></ul><ul><ul><li>Voice, video and Web-conferencing capabilities are converging </li></ul></ul><ul><li>Instant messaging </li></ul><ul><ul><li>Presence for multiple communication methods (rich presence) with an effective way to initiate live conversations. </li></ul></ul><ul><li>Unified messaging </li></ul><ul><ul><li>Integrating voice mail with e-mail </li></ul></ul><ul><li>E-mail </li></ul><ul><ul><li>Becoming a knowledge and contact management tool </li></ul></ul>
  9. 10. UC for Healthcare Emergency Response Scenario, Baylor Healthcare Benefits: Patient wait time cut. Productivity up by 25%. 3 X ray’s are taken & sent electronically to doctor’s mobile PC enabling instant diagnosis to be made 2 System dispatches order as Instant Message to Blackberry of available X-Ray technician Patient requires an X-ray. Using UC, doctor places order including patient name, condition, and location (RFID) 1
  10. 11. UC for Retail Banking Customer Service Scenario 2 Branch manager personally greets Mr VIP in store. Collaboration session triggered with remote Portfolio Managers Benefits: Increase business based on knowing your customer and streamlining process to get all necessary resources available 3 Mr VIP is invited Into office. Video Conference call With remote portfolio managers and deal signed Mr. VIP enters branch. RFID in bank credit card triggers SMS/IM to Branch Manager and his remote Portfolio Manager 1
  11. 12. UC for suppressing dissidents China, Police State 2.0 2 Pictures are co-ordinated with internet, phones, facial-recognition software, GPS software, credit cards using technology supplied United Tech., IBM, Honeywell, et al. Benefits: The west gets a slice of a business currently running at $4.1B/yr. China gets capitalism without awkward democracy. 3 Mr Li is invited into office. Video conference call with remote security officers and his fate is sealed. Mr. Li walks in Shenzhen, a city of 12.4m people. He is photographed by one of the city’s 2m cctv cameras and details go to a database built by Cisco and Nortel. 1
  12. 13. Job Done, or Work in Progress?
  13. 14. A long way to go Gartner report <ul><li>Some new technologies, such as presence, are not fully understood </li></ul><ul><li>Best practices not well-defined or well-developed </li></ul><ul><li>Many products are still at an early stage and lack functionality </li></ul><ul><li>Enterprises have large investments in existing communication infrastructures that must be preserved </li></ul><ul><li>Some applications and products can be complex to deploy </li></ul><ul><li>The case is often based on hard-to-prove productivity benefits, rather than cost savings </li></ul>
  14. 15. UC Investment Plans 0% 20% 40% 60% 80% 100% Telephony presence features Single no. for fixed and mobile Unified messaging (UM) Video telephony to the desktop Mobile extension to the PBX Video streaming to the desktop IP contact centres Instant messaging (IM) Web collaboration Deployed now Expect to deploy within 1 year Expect to deploy within 2 years No plans N/A Source: Ovum Research EVUA Study, 2007 Which of the following 'unified communications' applications have you deployed, or do you plan to deploy on your converged network?
  15. 16. Alternative Approaches Gartner report <ul><li>Tightly bundled single solution </li></ul><ul><ul><li>Nortel's Multimedia Communication Server (MCS) 5100 </li></ul></ul><ul><ul><li>Siemens' OpenScape </li></ul></ul><ul><ul><li>Interactive Intelligence's Customer Interaction Center (CIC) </li></ul></ul><ul><li>Separate functions tied together through shared services </li></ul><ul><ul><li>Cisco and Microsoft solutions. </li></ul></ul><ul><li>Middleware which can be used by unrelated applications. </li></ul><ul><ul><li>IBM Websphere </li></ul></ul><ul><ul><li>Oracle </li></ul></ul>
  16. 17. Emerging Products Gartner report <ul><li>General-purpose, communicator clients </li></ul><ul><ul><li>voice </li></ul></ul><ul><ul><li>conferencing </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>e-mail </li></ul></ul><ul><li>Rich-presence services </li></ul><ul><ul><li>federating and integrating presence information with location-based services </li></ul></ul><ul><ul><li>radio frequency identification </li></ul></ul><ul><ul><li>network routers </li></ul></ul><ul><ul><li>mobile networks </li></ul></ul><ul><li>Intelligent assistants </li></ul><ul><ul><li>simplify and personalise contact routing, notification and access functions </li></ul></ul><ul><li>Notification services </li></ul><ul><ul><li>based on personal rules, or role-based </li></ul></ul><ul><ul><li>able to escalate, or to take action based on a response </li></ul></ul>
  17. 18. Implications for Unified <ul><li>Way into an enterprise will be through the business rather than through IT or Comms </li></ul><ul><li>IT and Comms will become increasingly intertwined </li></ul><ul><li>Huge opportunities and threats </li></ul><ul><ul><li>($12B market in 2008, Wainhouse, In-Stat, Nov 07) </li></ul></ul><ul><li>Big boys (IBM, Microsoft, Cisco, Nortel) will slug it out </li></ul><ul><ul><li>Cisco’s proprietary SONA vs SOA (.Net and Websphere) </li></ul></ul><ul><li>The winner(s) will need local service companies to design, roll out and support </li></ul><ul><li>Flexibility needed, which will favour the small </li></ul>
  18. 19. Nortel Corporate Strategy Enterprise Transformation a Top Focus <ul><li>“ As the world’s of IT and Communications converge, the opportunity to transform the enterprise with new applications has never been better. However, to succeed in this new environment requires a healthy and thriving ecosystem of partnerships and alliances. No single vendor or partnership can do it all , so developing a broad set of partnerships is key to Nortel’s strategy going forward.” </li></ul><ul><ul><ul><ul><li>George Riedel </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Chief Strategy Officer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Nortel </li></ul></ul></ul></ul>
  19. 20. Nortel Unified Communications A Vision and Path To The Future <ul><li>Evolution of Call Servers </li></ul><ul><ul><li>Unified Communications </li></ul></ul><ul><ul><li>SOA based web services </li></ul></ul><ul><ul><li>Fixed Mobile Convergence </li></ul></ul><ul><ul><li>SIP ecosystem </li></ul></ul><ul><ul><li>Software on commercial servers </li></ul></ul><ul><ul><li>Scalability up and down </li></ul></ul><ul><li>Strong partnerships with Microsoft and IBM </li></ul><ul><li>Services capability </li></ul>
  20. 21. Practical implications <ul><li>No more MCS releases </li></ul><ul><li>CS1000 moving to software only </li></ul><ul><li>PBX is just another web service </li></ul><ul><li>Offering professional services, but they are very network oriented </li></ul>
  21. 22. The move towards collaboration MCS 5100 An Integrated Unified Communications Solution A Modular Set of UC Applications Multimedia Communication Server 5100 Conferencing IM/Presence Click-Call SOA Find me – Follow-me Unified Client SIP Core MCS 5100 Evolution
  22. 23. Nortel Portfolio Elements: Infrastructure Applications/ SOA Middleware Abstraction Layer Professional Services Nortel Call Server/ Softswitch Nortel Data Products 3 rd Party Data Products 3 rd Party Call Server/Softswitch Media Servers 3 rd Party Servers Nortel IMS Server Other Partners Application Development Enablement Deployment Consultancy Nortel Agile Communication Environment WebSphere Application Server Other Frameworks
  23. 24. Unified Communication Partnerships Innovative Communications Alliance IBM Alliance
  24. 25. Nortel / Microsoft ICA Best in class Unified Communications Portfolio IP-PBX Active Directory Microsoft Nortel UC Desktop Contact Center & Conferencing UC-Aware Network  Rich contextual communication within business applications Single directory for Unified Communications  Single Client providing an intuitive and familiar interface for UC  Business grade telephony integration enables to easily enrich interactions to include audio, video & data  Personal and intuitive applications integrated with business grade telephony  Superior QOE, increased reliability, fewer points of failure and forward compatibility  Active Directory Exchange & Apps. IP-PBX
  25. 26. Microsoft Mediation Server <ul><li>Why is it necessary? </li></ul><ul><ul><li>In deployments where the gateway link is configured for TCP, translating SIP over TCP (on the gateway side) to SIP over TLS (on the Enterprise Voice side). </li></ul></ul><ul><ul><li>Encrypting and decrypting SRTP on the Communications Server side. </li></ul></ul><ul><ul><li>Translating media streams between Communications Server (RT Audio Codec) and the media gateway (G711 Codec). </li></ul></ul>
  26. 27. Microsoft Mediation Server <ul><li>Capacity? </li></ul><ul><ul><li>Can support up to 14 x 30 = 420 simultaneous calls. </li></ul></ul>14 18 Dual Proc/ Quad Core 2.66 GHz, Memory: 2GB RAM 2 x 1 GBit NIC 8 10 Dual processor, dual core, 3 GHz Memory: 2GB RAM 2 x 1 GBit NIC 4 5 Single processor, dual core, 3 GHz Memory: 2GB RAM 2 x 1 GBit NIC 3 4 Single processor, dual core, 2 GHz, Memory: 2GB RAM 2 x 1 GBit NIC E1 T1 Hardware
  27. 28. Nortel / IBM Alliance <ul><li>Toolkit approach </li></ul>
  28. 29. Communications Evolution Business Optimized Networking Agile Communication Environment Customer Value Unified Communications Consistent Experience Person/Group Productivity Multimedia Applications Anywhere, Anytime, Any Device Communications Convergence Communications Enabled Applications User Initiated Simplicity &Effectiveness Event Initiated Business Productivity Business Application Convergence IP Telephony, VoIP Network Consolidation TCO &Virtualization Network Convergence
  29. 30. Communications Enabled Business Processes Nortel Agile Communication Environment provides a foundation for communications enablement across multi-vendor and multi-domain networks Business Optimized Communications <ul><li>Speed up communications by removing human delay from business processes </li></ul><ul><li>User-initiated communications directly from within applications </li></ul><ul><li>Event-driven application-initiated communications and notifications </li></ul><ul><li>Policy-driven performance service activation through the application </li></ul>Communications Enabled Applications User Initiated Simplicity &Effectiveness Event Initiated Business Productivity Business Application Convergence
  30. 31. <ul><li>Headline capabilities: </li></ul><ul><ul><li>Packaging and productising of Nortel’s Services Oriented Architecture (SOA) environment opening Nortel, and other, PBX’s to be utilised as a web service by any application in the domain </li></ul></ul><ul><li>Technical Detail: </li></ul><ul><ul><li>Exposes communication features into Web Services or SOA environment, enabling them to be incorporated into IT applications. Enables network-based policies to enrich IT service with optimised networking </li></ul></ul><ul><li>Sales Value: </li></ul><ul><ul><li>The Nortel ACE not only enables long-term UC conversations at the CxO level within organisations, it allows Nortel to provide services to non-Nortel telephony installations </li></ul></ul><ul><li>Customer Value: </li></ul><ul><ul><li>Enterprise application users such as SAP, Siebel, Oracle, etc, can add Nortel UC to improve communication and reduce human latency </li></ul></ul><ul><li>Availability: </li></ul><ul><ul><li>May ‘08 </li></ul></ul>Agile Communications Environment (A.C.E.)
  31. 32. Making Average Programmers Communication Experts ThirdPartyCall Service MakeCall (userA, userB) INVITE (From: AppCore To: userA) Call ID TRYING RINGING OK ACK INVITE (From: AppCore To: userA) OK REFER (To: userB) TRYING ACCEPTED NOTIFY OK BYE (userB) OK Simple invocation in a XML Notation makeCallSession(A, B) ACE SIP Adapter
  32. 33. Sample Web-Services updateUserProfile removeBuddyFromUserProfile addBuddyToUserProfile queryUserProfile removeUserProfile createUserProfile userLogout Used to manage user data on the system and interact with application. For example, a portal application can have a user login to their IBM Lotus Sametime instant message service which would project the availability to all subscribers (ACE and Sametime). userLogin Profile setLocation Used to get a users physical location (latitude and longitude) getLocation Location (subscribe notify) Used to get a users Presence Information for all of their devices (phone, Sametime, soft client, MCS) getPresence Presence (subscribe / notify) sendSms Used to send and receive Instant Messages getSms Short Message endCall getMessageStatus Used to play announcements playAudioMessage Audio Call cancelCall endCall getCallInformation Used to establish voice and video calls between users makeCallSession Third Party Call (click to connect)
  33. 34. ACE Components <ul><li>Server hardware: </li></ul><ul><ul><li>IBM BladeCenter HT Chassis, HS21 blade </li></ul></ul><ul><ul><li>IBM System x3550 </li></ul></ul><ul><ul><ul><li>HA Configuration requires APC MasterSwitch </li></ul></ul></ul><ul><li>Operating System: </li></ul><ul><ul><li>Red Hat Enterprise Linux </li></ul></ul><ul><ul><ul><li>HA Configuration uses Red Hat Cluster Suite </li></ul></ul></ul><ul><li>Application Server Middleware: </li></ul><ul><ul><li>IBM WebSphere </li></ul></ul><ul><ul><ul><li>+ EJB3 feature pack </li></ul></ul></ul><ul><li>Database: </li></ul><ul><ul><li>remote: any SQL database </li></ul></ul><ul><ul><li>MySQL </li></ul></ul>
  34. 35. ACE Pricing <ul><li>Nortel Agile Communication Environment </li></ul><ul><ul><li>$138K MSRP - Base Software (Per Server includes: Basic Adaptors and Click to Connect) </li></ul></ul><ul><li>Software Options </li></ul><ul><ul><li>$116 MSRP - Sametime Service (Per User) </li></ul></ul><ul><ul><li>$30 MSRP - Location Service (Per User) </li></ul></ul><ul><ul><li>$38 MSRP - Presence Service (Per User) </li></ul></ul><ul><ul><li>Others… </li></ul></ul><ul><li>SRS-Plus – Maintenance and Software Renewal </li></ul><ul><li>Other Services </li></ul><ul><ul><li>Installation Services </li></ul></ul><ul><ul><li>Custom Application Development </li></ul></ul><ul><ul><li>Managed Services </li></ul></ul><ul><li>Hardware must be purchased in Addition. </li></ul><ul><li>Integrated into EC at GA </li></ul>
  35. 36. Status - Magic Quadrant Gartner report
  36. 37. IBM Strengths Gartner report <ul><li>Unified Communications and Collaboration (UC2) </li></ul><ul><li>Multiple communication servers and business applications with a consistent user interface </li></ul><ul><li>Multiple vendor services can operate with its middleware </li></ul><ul><li>different types of clients can be consolidated with the Sametime client, </li></ul><ul><li>Extensive experience in delivering and enhancing business applications </li></ul><ul><li>Able to deliver communication as part of an application rather than as a stand-alone solution. </li></ul><ul><li>An extensive network of partners and the ability to deliver professional services. </li></ul><ul><li>Particularly valuable for enterprises with IBM Lotus Notes and Sametime </li></ul><ul><li>Particularly valuable for enterprises planning a WebSphere-based communication architecture. </li></ul>
  37. 38. IBM Cautions Gartner report <ul><li>The portfolio is still evolving as the solution and partnerships mature. </li></ul><ul><li>Ties directly to the growth of Sametime and Lotus Notes. </li></ul><ul><ul><li>Gartner estimates that neither is growing seat share rapidly enough to encourage widespread adoption, although Sametime does have a strong installed base. </li></ul></ul><ul><li>Two incompatible approaches </li></ul><ul><ul><li>a multivendor middleware communication solution </li></ul></ul><ul><ul><li>IBM's own communication application suite . </li></ul></ul>
  38. 39. Microsoft Strengths Gartner report <ul><li>Microsoft is a strong company </li></ul><ul><li>Partners that can deliver </li></ul><ul><ul><li>value-added products </li></ul></ul><ul><ul><li>professional services </li></ul></ul><ul><ul><li>wide distribution. </li></ul></ul><ul><li>Strategic partnerships for live voice, IP and PBX </li></ul><ul><li>Parts of portfolio are very mature (e.g. e-mail) </li></ul><ul><li>portfolio is quite complete, with partnerships in weaker areas </li></ul><ul><li>An established base of desktop applications and experience in graphical user interface design </li></ul><ul><li>Enterprises with Microsoft applications already in place will understand the UC portfolio </li></ul>
  39. 40. Microsoft Cautions Gartner report <ul><li>The telephony functionality is new to the market. </li></ul><ul><ul><li>Live communication functionalities, such as video, frequently take several years to mature to the desired levels of reliability, quality of voice service and scalability. </li></ul></ul><ul><li>Requires solution integrators with different skills than are available from some current Microsoft channel partners. </li></ul><ul><li>Overly optimistic marketing materials for live communication functions </li></ul><ul><li>Some new telephony functions, such as soft telephony and unified messaging, are available as mature products through other vendors. </li></ul>
  40. 41. Nortel Strengths Gartner report <ul><li>Comprehensive solution based on the MCS 5100 and CS 1000 </li></ul><ul><li>Work well within an integrated third-party environment </li></ul><ul><ul><li>particularly with Microsoft LCS and OCS environments. </li></ul></ul><ul><li>The Nortel-Microsoft ICA provides tight integration of their respective portfolios </li></ul><ul><ul><li>provides Nortel with access to a new base of prospects </li></ul></ul><ul><ul><li>provides Microsoft with a strengthened telephony portfolio </li></ul></ul><ul><li>Attractive to companies with Nortel deployments </li></ul><ul><li>Attractive to companies wishing to evaluate a Microsoft UC solution </li></ul>
  41. 42. Nortel Cautions Gartner report <ul><li>Past corporate financial problems weakened </li></ul><ul><ul><li>its standing with channels and partners </li></ul></ul><ul><ul><li>its overall market position </li></ul></ul><ul><li>ICA initiative can cause confusion about the boundary and responsibility split </li></ul><ul><li>ICA initiative creates a mutual dependency which at some point may be difficult (or expensive) to separate </li></ul>
  42. 43. Notes to incorporate (TL) <ul><ul><ul><li>Weakness of Mediation Server </li></ul></ul></ul><ul><ul><ul><li>Nortel Prof Services unlikely to handle business analysis (not IT not comms) </li></ul></ul></ul><ul><ul><ul><li>Accreditation bar intentionally set high so most resellers will have to go to an affiliate </li></ul></ul></ul><ul><ul><ul><li>Stop selling telephones, stop talking to IT </li></ul></ul></ul><ul><ul><ul><li>Nortel sales soon software only e.g. CS1000 (well trod path e.g. IBM) </li></ul></ul></ul><ul><ul><ul><li>With IBM typical sale $200K to $250K </li></ul></ul></ul><ul><ul><ul><li>LG phones Microsoft designed and look strange to telephone people </li></ul></ul></ul>
  43. 44. Links <ul><li>Www.nortel.com/soa </li></ul><ul><li>www.nortel.com/ace </li></ul><ul><li>Tolly report </li></ul><ul><li>Gartner report </li></ul><ul><li>Etc </li></ul>
  44. 45. Communications in Today’s Workplace How can I reach the right people quickly? Delayed Communications How can I integrate my systems, network and IT? Disparate, Complex Infrastructure How can I leverage existing enterprise networks and the Internet to lower communications costs? High Cost of Communications How can I speed information flow and decision making across geographically dispersed teams? Global/Distributed Customers, Partners and Teams
  45. 46. Hyperconnectivity <ul><li>Hyperconnectivity is a trend in which anything that can be connected to the network, will be connected, encompassing person-to-person, person-to-machine and machine-to-machine communication </li></ul>
  46. 47. Why UC? Healthcare Example <ul><li>Business Drivers </li></ul><ul><ul><li>Improve patient care </li></ul></ul><ul><ul><li>Increase productivity </li></ul></ul><ul><ul><li>Reduce costs </li></ul></ul><ul><li>UC Solution </li></ul><ul><ul><li>Presence and instant comms </li></ul></ul><ul><ul><li>Patient, staff and equipment location tracking </li></ul></ul><ul><li>Result </li></ul><ul><ul><li>Patient wait time cut in half </li></ul></ul><ul><ul><li>Productivity increased by 25% </li></ul></ul>Custom Client Services Web services
  47. 48. Nortel Portfolio Elements: A Comprehensive Framework for CEA Infrastructure Applications/ SOA Middleware Abstraction Layer Professional Services Nortel Call Server/ Softswitch Nortel Data Products 3 rd Party Data Products 3 rd Party Call Server/Softswitch Media Servers 3 rd Party Servers Nortel IMS Server Other Partners Application Development Enablement Deployment Consultancy Nortel Agile Communication Environment WebSphere Application Server Other Frameworks Professional Services Partnerships / Alliances Agile Communication Environment Web Service-Enable the Network
  48. 49. Headline capabilities: Packaging and productising of Nortel’s Services Oriented Architecture (SOA) environment opening Nortel, and other, PBX’s to be utilised as a web service by any application in the domain Technical Detail: Exposes communication features into Web Services or SOA environment, enabling them to be incorporated into IT applications. Enables network-based policies to enrich IT service with optimised networking Sales Value: The Nortel ACE not only enables long-term UC conversations at the CxO level within organisations, it allows Nortel to provide services to non-Nortel telephony installations Customer Value: Enterprise application users such as SAP, Siebel, Oracle, etc, can add Nortel UC to improve communication and reduce human latency Availability: May ‘08 Portfolio Highlight Agile Communications Environment (A.C.E.)
  49. 50. Nortel Agile Communication Environment Communications & Network Infrastructure Enterprise Applications & Process Workflow Abstraction Layer (Enabling the Apps) Composite Services Value-Added Applications/Enablers Nortel Agile Communication Environment (ACE) Communications Enabled Applications & Business Processes Adapters Orchestration Policy Comms. Components
  50. 52. Nortel Customer Contact Solutions 24:00 Switch Independent Applications <ul><li>SIP Enablement </li></ul><ul><li>CS 1000 </li></ul><ul><li>Microsoft OCS </li></ul><ul><li>IBM SameTime </li></ul><ul><li>Other </li></ul>Unified Customer Experience <ul><li>Voice </li></ul><ul><li>Web Communication </li></ul><ul><li>eMail </li></ul><ul><li>SMS Conversion </li></ul><ul><li>OutBound </li></ul><ul><li>Click to Call </li></ul>IT Friendly: Software Delivery Model <ul><li>Standard Servers </li></ul><ul><li>Data Centre </li></ul><ul><li>Web Services </li></ul><ul><li>SOA </li></ul>Open Web Services: SOA OPEN FOR BUSINESS CLOSED FOR BUSINESS ?
  51. 53. ICA R&D Go-to- Market Services <ul><li>600+ customers </li></ul><ul><li>In all Microsoft Technology Centre showcases </li></ul><ul><li>150 ICA demo centres </li></ul><ul><li>Microsoft Gold Partner </li></ul><ul><li>700+ Certified Professionals </li></ul><ul><li>40% of total OCS certifications </li></ul><ul><li>2 x Collaboration Centers </li></ul><ul><li>Spans voice, data and applications; enterprise & SP deployment models </li></ul><ul><li>Published roadmap to advanced software based solution </li></ul>
  52. 54. ICA Roadmap Segmented Integrated Transformed Software-based UC platform Breadth of portfolio Ease of deployment & management Single, rich user experience Converged mobility Single directory & identity Investment protection UC enabled business processes Open and extensible CS1000, CS2100/ 2000 App Suite LCS 2005 OCS 2007 Exchange UM Office Suite AD IP Phones Office Communicator Mobile Client Legacy Phone CC Client Email Mobile Phone Desk Phone IM Conferencing Telephony Directory Active Directory Applications Telephony System Feature Servers Media Gateway UC Clients OCS 200x+ Exchange+ Office System Business Processes

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