Arindam Chaudhuri is an Indian author and businessman who founded the Indian Institute of Planning and Management. He received widespread success and following for his books that promoted innovative thinking. However, he also faced significant criticism for his controversial views and tactics promoting his business interests. His public debates and advertisements were aimed at influencing thought processes but also stirred debate about blindly accepting the status quo.

1. By: Pritha Vatsa
MBA-IB

2.  Introduction : About Arindam Chaudhuri
Success and Following of Arindam Chaudhuri
Impact of Arindam Chaudhri’s debates on our
thinking process

3.  Arindam is the son of Malayendra Chaudhuri, who founded the Indian Institute of
Planning and Management (IIPM) in 1973.
 He received his post graduate diploma in Planning and Entrepreneurship from IIPM
in 1992. He later became the Honorary Dean for the IIPM Centre for Economic
Research and Advanced Studies.
 Also in 2004, Arindam Chaudhuri was appointed as a member (social and
agricultural sector) of the Consultative Committee for the Planning Commission,
Government of India.
 He is the founder of Planman Consulting and Great Indian Dream Foundation, a
social sector organization.
 He is also the owner of the Delhi franchise of the i1 Super Series motor sports
league.
 He also started Planman Motion Pictures with Rok Sako To Rok Lo as debut
film venture.

4.  He is a successful author also with five books in his account.
 Discover the diamond in you
 Count your chickens before they hatch
 The Great Indian Dream: Restoring pride to a nation betrayed
 Thorns to Competition
 Cult: Leadership & Business Strategy
 Awards and Accolades
 Best Hindi Film for Do Dooni Char, National Film Awards, 2011.
 Best Feature Film in English for The Last Lear, National Film Awards, 2007.
 Best Film on Family Welfare for Faltu, National Film Awards, 2006.
 On 11th March 2011 Arindam Chaudhuri won "India's Most Fearless Editor
Award" at the 5th Media Federation of India Awards for his scathing editorials in
The Sunday Indian.

5.  On 23rd July 2010 at Suntec Singapore Prof. Arindam Chaudhuri was given
the 'Management Thought Leadership Award' at Asia's Best B-School
Awards.
 Awarded the Priyadarshini Academy's Biennial Global Award for
Outstanding Contribution to the Field of Management. He was honored
along with NR Narayana Murthy & Subir Raha by Kamal Nath, the Union
Minister for Commerce & Industry.
And the counting is still on…..

6.  He never brought a book into his classes and yet he was so fluent and full of energy.
That is the reason behind his success - EHTESHAM KHAN | Regional Manager
(NOVARTIS) BATCH: 1995-97.
 Find him everywhere: in the magazines his media division published, flashing their
bright colours and inane headlines from little newsstands made of bricks and plastic
sheets; in buildings fronted by dark glass, behind which earnest young men imbibed
Arindam’s ideas of leadership; and on the tiny screen during a flight from Delhi to
Chicago, when the film you chose for viewing turned out to have been produced by
him.
 Every newspaper you came across carried a full-page advertisement for Arindam’s
private business school, the Indian Institute of Planning and Management (IIPM),
with Arindam’s photograph displayed prominently. It was the face of the new India,
in close up. His hair was swept back in a ponytail, dark and gleaming against a pale,
smooth face, his designer glasses accentuating his youthfulness. He wore a blue suit,
and his teeth were exposed in the kind of bright white smile I associate with
American businessmen and evangelists. But instead of looking directly at the reader,
as businessmen and evangelists do to assure people of their trustworthiness,Arindam
gazed off at a distant horizon, as if pondering some elusive goal.

7.  There were few details about the academic programme or admission
requirements in these advertisements, but many small, inviting photographs of
the Delhi campus: a swimming pool, a computer lab, a library, a snooker table,
Indian men in suits, a blonde woman. A fireworks display of italics, exclamation
marks and capital letters described the perks given to students: ―free study tour to
Europe etc. for twenty-one days,‖ ―world placements,‖ ―Free Laptops for all.‖
Stitching these disparate elements together was a slogan: ―Dare to Think Beyond
the IIMs‖—referring to the elite, state-subsidised business schools, and managing
to sound promising, admonishing and mysterious at the same time. The new India
needed a new kind of university, and a new kind of attitude, and Arindam, said
the ads, was the man who could teach you how to find it.

8. Arindam says:
∆ I hope all that I write is what you agree with and feel delighted about, because that
has been our endeavor in all the ventures we have ever undertaken.
∆ We all feel strongly on issues of public concern, and restless when nothing is being
done, when things should perhaps be on fire... Sadly, most media in India exists
primarily to serve the establishment and preserve a status quo; and to maintain a deep
conspiracy of silence when they see something that violates the same and we don’t
like this slavish, intellectually compromised stand most media houses take,
shamelessly!
∆ We will consider our mission successful if – we are able to positively influence
thought processes of the next generation over decades to come, and make India a
country of more humane & concerned citizens, with a perspective that questions and
challenges the status quo, instead of accepting it blindly; a perspective, which is
restless till it fulfills the great Indian dream of a nation free of ill-health, illiteracy,
poverty and judicial & political bankruptcy...

9. Thank you