6. Decision making unit- Age group (0-5)- Parents till 15- Parents & Individuals & above- Individuals only Buyer- Firstly parents but later on individual take charge of purchasing them Role Players in Decision making: Individuals Parents Friends Fashion What motivate purchasing- Brands Discounts Quality & Pricing Surroundings TROUSERS
7. Solution to the problems- Clothing Trendy Attributes: Quality comfort fabric Design Characterize the decision- Impulse Buying Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Alternatives evaluated Finalizing the best amongst all TROUSERS
8. Information collected- Trend Price Discounts Sources for search- TVCs Word of mouth Online advertising Where is the consumer buy and why there- Specific shops/ Brand outlets ( Wide variety of options & reasonable pricing factor) Which come first where to buy or what to buy- Where followed by What TROUSERS
9. LAPTOP Decision making unit: Decision depends solely on the individuals who are the end consumers but sometimes children also play an indirect role in the decision process. Buyer: Mostly individuals who are the end consumers. Role Players in Decision making: Individuals Parents Friends Experts (Computer) What motivate purchasing: Brands Technology Specifications Quality Design and trend Price Service
10. Solution to the problems: Processing and calculating Time saving Easy to carry Internet savvy Style statement Attributes: Brand Quality Style and design Technology and specifications Structure Characterize the decision: High involvement decision, needs great attention towards the product. Characterize the decision making process- Need/ Want recognition Brand selection/ Shop selection Performance and reliability Technology and specifications Selecting the best among all
11. Amount of deliberation: Unless customer gets satisfied, deal will not happen. Information collected: Brand, quality, trend, design, technology, specifications, price, and discounts etc. Sources for search: TVCs and print ads Word of mouth is the most trusted one Online advertising Promotional offers Where is the consumer buy and why there: Here brand plays a very crucial role in the purchase decision not the shop. Which come first where to buy or what to buy: First comes What to buy ? and then Where to buy ?
12. Decision making unit- Child – parents & parents – themselves Buyer- male & female both Role Players in Decision making: Parents Individual Friends Barber What motivate purchasing- Long hairs current trend or style Any celebrity
13. Solution to the problems- add look, creates a positive attitude Functions it facilitates: style, look, confidence, creates a positive attitude, add value to there personality. Attributes: price, experience (ability to give look), time saving, quality of service. Characterize the decision- one time decision customer prefers Very rarely switch to another
14. Was it a first time decision? Basically its first time decision of consumer amount of delebration appropriate? Depends on the customer. Characterize the decision making process- Problem awareness Information search evaluation of alternative Purchase post purchase evaluation Information collected- Price, distance, quality of work, experience.
15. Where did the consumer buy and why there? Depends upon the class of consumer Some prefer best barber Some prefer nearest barber Why there?? Best Barber: Satisfaction and quality Near by: Time saving & price Which come first where to buy or what to buy- Where
