1. ITC Limited
Enduring Value
Presented By:
Mohit
Gagan
Anup
Namrata
Suneel

2. HISTORY
• ITC was incorporated on August 24,1910 under the name of
IMPERIAL TOBACCO COMPANY of India ltd’.
• In 1974 company’s name was changed to INDIAN TOBACCO
COMPANY LTD.
• From September 18,2001, company’s name has effectively
become ITC Ltd.

3. ABOUT THE COMPANY…
 Diversified group of companies with operations in various
industry segments from cigarettes to apparels.
 Annual turnover is of the order US$2.4 billion
 One of the largest retailing network in the country
 Ranked 8th in the ET 500 survey.
 Products –Cigarettes, hotels, apparels, paper, etc.

4. ITC IS RATED AMONG THE
India's `10 Most World's Most
Valuable (Company)
Reputable
Brands', by the
Economic Times. Companies by Forbes
magazine
among Asia's 50 best India's Most
performing companies Valuable
by Business Week Companies by
Business Today.

5. FMCG & HOTELS & Agri Business PAPERBOARD &
CIGRATES I.T. PACKAGING 5

6. Product Mix of ITC Ltd
FMCG Hotels Paper boards & IT Agri-
Packaging Business
Cigarettes
Paper Boards
Foods Leaf
Lifestyle Packing Tobacco
Retailing
Education & Agri
Stationary Commodit
ies
Safety Matches
e-Choupal
Agarbaties

7. Hotels & Tourism

8. ITC’s Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from
chennai.
2.It consists of over 70 hotels across India
3.These include super deluxe and five star hotels, heritage
palaces, havelis and resorts and full service budget hotels.
Category Brand Positioning
Luxury ITC Hotel: Luxury Collection "Mansions of Luxury"
Upper upscale WelcomHotel: Sheraton "Passion for Quality"
Upscale - mid-scale Fortune Hotels "Promise of True Value"
Heritage WelcomHeritage "Unique Experiences"

9. FMCG PRODUCTS
1. CIGARETTES
2. FOODS
3. LIFESTYLE RETAILING
4. PERSONAL CASE
5. EDUCATION AND
STATIONARY
6. SAFETY MATCHES
7. AGARBATTIS

10. FMCG - Cigarettes

11. ITC’s Cigarettes Business
1. Market leader in India.
2. Highly popular portfolio of brands includes Insignia,
India Kings, Classic, Gold Flake, Silk Cut, Navy
Cut, Scissors, Capstan, Berkeley, Bristol and
Flake.
3. Extensive FMCG distribution network
1. Direct servicing of 85000 markets &
2. Nearly two million retail outlets
11

12. Upper Class Brands: Insignia, India Kings and
Classic, Berkeley
Middle Class Brands: Gold Flake, Silk cut and
Navy cut, & Scissors
Lower Class Brands: Bristol, flake, & Capstan.

13. FOODS
The Foods business is today represented in 4
categories in the market. These are:
1. Ready To Eat Foods
2. Staples
3. Confectionery
4. Snack Foods
13

14. 1. Kitchens of India –pickles,
masalas, curry pastes, ready
made foods
2. Aashirvaad – atta, salt,
paste, chilli powders

15. AASHIRWAD
FLOUR SPICES INSTANT MIXES
Aashirwaad Chilli powder Gulab jamun
Select atta Turmeric Rava idli
Chakki atta Ccoriander Rice idli
Pickle mirch Rice dosa
Khaman dhokla
Rasmalai
Vada mix

16. KITCHEN OF INDIA
CURRY PASTES CONSERVES CHUTNEYS BIRYANIS DESERTS
Butter chicken Strabbery & mint Shredded mango Noormahal Jodhpuri
Fish curry Pineapple & green Mango & jeera Bohri Moong dal
Dum Aloo pepper Mango & garlic Yakhni Pulav halwa
Apple & Cinnamon Awadhi
badam halwa

17. 3.Sunfeast – biscuits, cakes,
pasta
4.mint-o – toffees-
5.Candyman – eclairs, fruity,
different flavours
6.Bingo! – chips and snacks

18. FOODS
Mint Candyman
Minto cool blue Fruit fun
Minto fresh Butter scotch licks
Orange mint Eclairs
Lemon mint Natkhat mango
Natkhat guava
Mango links
Cofitino

20. SUNFEAST
BISCUITS
SPECIAL SNACKY GLUCOSE DREAM-CREAM MARIE GOLDEN BAKERY FIT-KIT
Butter Chilli Orange Choco Orange Coconut Vitamin
Cashew flakes Milky magic Vanilla Butter nut Multigrain
Crunchy Classic Nice Orange Butter scotch
Coconut salted Milk cream
PASTA:
MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita

21. LIFESTYLE RETAILING
WILLS LIFESTYLE- “THE FASHION
DESTINATION”
INCLUDES-Wills Classic work wear
,Wills Sport relaxed wear, Wills
Clublife evening wear
,Wills Signature, John Players
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22. LIFE STYLE RETAILING
WILLS LIFE STYLE
• Wills Classic
• Wills Sports
• Wills Clublife
• Wills Signature
• John Players

23. PERSONAL CARE
Products- Fragrances, shampoos, shower gels,
conditioners, beauty bath soaps.
ITC's Personal Care portfolio under the 'Essenza Di
Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel
UltraPro', 'Vivel' and 'Superia' brands has
received encouraging consumer response and
is being progressively extended nationally.
23

24. PERSONAL CARE
VIVEL D’WILLS ESSENZA ‘WILLS SUPERIA FIAMA D’WILLS
.
SOAPS
EVERYDAY MILD
SHEER RADIANCE
SHEER CREAM AQUA BALANCE
SOAPS
YOUNG GLOW FRAGNANT FLOWER SILKY STRONG
SATIN SOFT SOFT SANDAL
SHAMPOO
SHINY BLACK
VIBRANT GREEN
SHAMPOO
SHINE & GLOW
SOFT & FRESH

25. EDUCATION AND STATIONARY
1.ITC’s stationery Brands are
marketed as “Classmate” and
“Paper Kraft”.
2.Expressions Greeting Cards.
3.CLASSMATE-India’s
truly largest National brand

26. SAFETY MATCHES AND AGARBATTIS
1. Include popular brands like
Mangaldeep,
2. Aim, Aim Mega and Aim Metro.

27. ITC’s Information & Technology
Business

28. 1.ITC InfoTech, a global IT services company, is
today one of India’s fastest growing IT and
ITES service providers.
2.Providing outsourced IT solutions and
services to leading global customers.
3.ITC InfoTech has a strength of over 2,000
employees and delivery centers across North
America, Europe and
28

29. 4.Asia-Pacific that serve Fortune-listed
companies in 42 countries.
5.ITC InfoTech conforms to the highest
standards in international process
Quality.

30. Paperboards, Paper
&
Packaging

31. ITC’s Paperboard business
1.ITC's Paperboards business has a
manufacturing capacity of over 360,000
tones per year.
2.India's market leader across all carton-
consuming segments including cigarettes,
foods, beverages any many more.

32. 3.ITC is a front-runner in introducing
environment-friendly Elemental Chlorine
Free (ECF) technology
4.It is the first-mover in the field of collecting
and recycling post-consumer waste from
residential localities, corporate and
educational institutes

33. ITC's Paperboard products include :
1. packaging boards - coated folding box
boards,
2. solid bleached sulphate boards,
3. white lined chipboards,
4. liquid packaging boards,
5. poly extruded coated boards for
food and barrier packaging
6.cast coated papers and boards

34. Agri Businesses

35. ITC’s Agri-Business
1. ITC's International Business Division ( IBD)
is the country's second largest
exporter of agri-products with exports of over
Rs. 1000 Crores (Rs. 10 billion).
2.IBD domestic sales of agri-products are in
excess of Rs. 1500 Crores (Rs. 15 billion).

36. IBD currently focuses on exports of :
1. Feed Ingredients – Soyameal
2. Foodgrains - Rice (Basmati & Non Basmati),
Wheat, Pulses
3. Edible Nuts - Sesame Seeds, HPS
Groundnuts, Castor oil

37. 4.Marine Products - Shrimps and Prawns
5.Processed Fruits - Fruit Purees/Concentrates,
IQF/Frozen Fruits,
Organic Fruit Products, Fresh Fruits
6.Coffee & Spices - Coffee, Black Pepper, Chilly,
Turmeric, Ginger, Celery and other Seed Spices

39. ITC’s E-choupal
1.IBD starts e-choupal for the Indian formers:
Over 38000 villages linked through around
6400 e-Choupals
Servicing over 3.5 million farmers
Formers sell their products directly to the
company
•12 ‘Choupal Saagars’ operational; 8 more to be
launched shortly (40 nos. over the next 18 months)

41. e-Choupal
1.To Tackle Challenges 2.e-Choupal
 Fragmented farms unshackles
 low investment
 Weak infrastructure  low productivity
 weak market
 Involvement of various orientation
intermediaries  low value addition
 low margin
 low risk taking ability
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42. 42

43. 43

44. Dominance & Revenue
Segment Dominance Contribution
Revenue PBIT
Cigarettes 70% share 77.0% 87.7%
Paperboards & No.1 in Asia 7.3% 10.7%
Packaging
Agri business 1 largest exporter in 7.0% 3.7%
Asia
Hotels ITC group Rank No.2 4.3% 5.4%
FMCG(others) 20% Share of Greeting 4.4% -7.5%
Market , Aashirvad Atta
is No.1 in it’s Segment

45. The BCG Matrix for ITC Ltd.
Stars ?
•Hotels •FMCG- Others
•Paperboards/
Packaging.
•Agri business.
Cows Dogs
•FMCG-Cigarettes • ITC Infotech.

46. CONCLUSION
ITC is innovating continuously to marry
profit with social objectives. Chairman
Y.C. Deveshwar believes that the
“...aspiration to create enduring value for
the nation provides the motive force to
sustain growing shareholder value”.

47. NO FULL STOP
FOR ITC!!
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