media powerpoint

1. AS Media
Evaluation
By Ahmed Trabelsi

2. Narrative
● Non-Linear Narrative
● Opening is full of enigmas
● Establish characters
● Iconography:
● Friends Scene:
- Childish fun Snacks
- Overexposure
- Variation of the same form of clothes
- Messy table
- Blank playing cards
● Blood scene:
- Blood in cups
- Scabs and scars on faces
- Underexposure
- Writing on playing cards
Editing
● Transitions
●Special effects such as earthquake and radial blur
etc.
●Titles and credits
●Sync soundtracks
Camera Work
Shot Types:
● POV
- Allow the audience to see the characters
perspective
● Match On Action
- One action from different angles
● Panning
- Helped us make scene look flowing not
still
● Shot reverse Shot
- Effective in back to back conversation
Sound
●Types of sounds used:
-Diegetic and Non-diegetic
Non diegetic:
- A search for the hidden non diegetic
- Beginning of the end Blood scene
Diegetic
- Dialogue between friends in the opening
h contrasted by the dialogue of the end m
a blood scene
Q1) In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products

5. Q2) How does your media product represent
particular social groups
Character Social Group Representation Conforms to /
subverts stereotype
Effect on
audience
Damian Working class
Male
Aged: 18
College student
• Quiet
• Distant
• Lost
• Casual suit
Being distant and
quiet Is very
stereotypical to a
Psycho – On the
brinks of society
Suggest to the
audience that
there is something
wrong with him
and the
questioning of his
presence
Edward Upper middle class
Male
Aged: 17
Private School
student
• Top button done
up
• Nervous
• Posh
• Yes man
He is very much
forcing himself in the
conversation and
lacks confidence in
his posture and
speech
Suggests to the
audience that he
is the weakest of
the characters and
creates a sense of
sympathy
Steve Lower working class
Male
Aged: 17
Unemployed/Dropou
t
• No Blazer
• Confrontational
• Makes fun of
others
• Big ego
He thinks a lot about
himself, defensive
when questioned but
enjoys putting others
on the spot.
Suggests to the
audience that he
is not likeable and
is hard to get
along with as he
carries a negative
atmosphere

6. Q2) How does your media product represent
particular social groups
Character Social Group Representation Conforms to /
subverts stereotype
Effect on
audience
Damian Working class
Male
Aged: 18
College student
• Quiet
• Distant
• Lost
• Casual suit
Being distant and
quiet Is very
stereotypical to a
Psycho – On the
brinks of society
Suggest to the
audience that
there is something
wrong with him
and the
questioning of his
presence
Edward Upper middle class
Male
Aged: 17
Private School
student
• Top button done
up
• Nervous
• Posh
• Yes man
He is very much
forcing himself in the
conversation and
lacks confidence in
his posture and
speech
Suggests to the
audience that he
is the weakest of
the characters and
creates a sense of
sympathy
Steve Lower working class
Male
Aged: 17
Unemployed/Dropou
t
• No Blazer
• Confrontational
• Makes fun of
others
• Big ego
He thinks a lot about
himself, defensive
when questioned but
enjoys putting others
on the spot.
Suggests to the
audience that he
is not likeable and
is hard to get
along with as he
carries a negative
atmosphere

7. Q2) How does your media product represent
particular social groups
Character Social Group Representation Conforms to /
subverts stereotype
Effect on
audience
Damian Working class
Male
Aged: 18
College student
• Quiet
• Distant
• Lost
• Casual suit
Being distant and
quiet Is very
stereotypical to a
Psycho – On the
brinks of society
Suggest to the
audience that
there is something
wrong with him
and the
questioning of his
presence
Edward Upper middle class
Male
Aged: 17
Private School
student
• Top button done
up
• Nervous
• Posh
• Yes man
He is very much
forcing himself in the
conversation and
lacks confidence in
his posture and
speech
Suggests to the
audience that he
is the weakest of
the characters and
creates a sense of
sympathy
Steve Lower working class
Male
Aged: 17
Unemployed/Dropou
t
• No Blazer
• Confrontational
• Makes fun of
others
• Big ego
He thinks a lot about
himself, defensive
when questioned but
enjoys putting others
on the spot.
Suggests to the
audience that he
is not likeable and
is hard to get
along with as he
carries a negative
atmosphere

8. Maurice Lower middle class
Male
Aged: 17
Sixth Form
student/Part time
job
• Top button
undone
• Laid back
• Tone of Voice
• Patronizing
He is always relaxed
and never seems to
be affected. He is
clearly the most
popular and people
look for him for
approval.
Suggests to the
audience that he
is the coolest
person to hang
about with so it
creates a positive
rapport as its
someone that
people look for.
DCI Brown Skilled working class
Male
Aged:33
Private Detective
• Serious Posture
• Aggressive
• Confrontational
• Long Coat
Putting all his focus
on the job and he is
serious and
determined to finish
the case. Long coat
is a feature of a
typical detective
Suggests to the
audience that he
has a high sense of
authority and is
serious about his
job which is a very
respectable trait
as he is looking for
justice.

9. Maurice Lower middle class
Male
Aged: 17
Sixth Form
student/Part time
job
• Top button
undone
• Laid back
• Tone of Voice
• Patronizing
He is always relaxed
and never seems to
be affected. He is
clearly the most
popular and people
look for him for
approval.
Suggests to the
audience that he
is the coolest
person to hang
about with so it
creates a positive
rapport as its
someone that
people look for.
DCI Brown Skilled working class
Male
Aged:33
Private Detective
• Serious Posture
• Aggressive
• Confrontational
• Long Coat
Putting all his focus
on the job and he is
serious and
determined to finish
the case. Long coat
is a feature of a
typical detective
Suggests to the
audience that he
has a high sense of
authority and is
serious about his
job which is a very
respectable trait
as he is looking for
justice.

10. 20th Century Fox
• Large distributor of films
• Experience in producing movies of this genre
• Big Budget = Better quality Special Effects
Film 4
• Good platform for young British talent
• Ethos to bring up British actors and directors
• Previous successful psychological thrillers
Fear Films
• Produce independent horror/thriller films
• Connections with big production companies
• Suitable for our film
Pixar
•Doesn’t suite our genre or target audience
•Focuses on animated movies
•Main target audience is children
What kind of media institution might
distribute your media product and why?

11. 4)Who would be the audience
for your Media Product
How we appealed to them
● Use of Make-up, fake blood and dark
lighting to create an unsettling effect
● Enigma codes to keep the audience active
● Camera shots to help establish characters
● Use of lighting to emphasise the mood of
scenes
Target Audience
●16-24 years olds
● Fans of psychological thrillers
● Mixed gender – Mainly Male
● Lower to Middle Class

12. 4)Who would be the audience
for your Media Product
How we appealed to them
● Use of Make-up, fake blood and dark
lighting to create an unsettling effect
● Enigma codes to keep the audience active
● Camera shots to help establish characters
● Use of lighting to emphasise the mood of
scenes
Target Audience
●16-24 years olds
● Fans of psychological thrillers
● Mixed gender – Mainly Male
● Lower to Middle Class

14. 4)Who would be the audience
for your Media Product
How we appealed to them
● Use of Make-up, fake blood and dark
lighting to create an unsettling effect
● Enigma codes to keep the audience active
● Camera shots to help establish characters
● Use of lighting to emphasise the mood of
scenes
Target Audience
●16-24 years olds
● Fans of psychological thrillers
● Mixed gender – Mainly Male
● Lower to Middle Class

15. 4)Who would be the audience
for your Media Product
How we appealed to them
● Use of Make-up, fake blood and dark
lighting to create an unsettling effect
● Enigma codes to keep the audience active
● Camera shots to help establish characters
● Use of lighting to emphasise the mood of
scenes
Target Audience
●16-24 years olds
● Fans of psychological thrillers
● Mixed gender – Mainly Male
● Lower to Middle Class

16. 4)Who would be the audience
for your Media Product
How we appealed to them
● Use of Make-up, fake blood and dark
lighting to create an unsettling effect
● Enigma codes to keep the audience active
● Camera shots to help establish characters
● Use of lighting to emphasise the mood of
scenes
Target Audience
●16-24 years olds
● Fans of psychological thrillers
● Mixed gender – Mainly Male
● Lower to Middle Class

17. Happy scene Blood scene
Impact of lighting on atmosephere

18. How did you attract address
audiences
 We watched several movies pertaining to our genre and
approach e.g. Lock stock and two smoking barrels,
American Psycho, the shinning
 We made questionaires

19. What have you learnt about
technologies from the process of
constructing this product
Using the camera Using editing
Wide variety of accessories e.g. Led,
tripod, handy-cam etc
How to add titles
Camera techniques e.g. Match on
action, 180 and shot reverse shot etc.
Overlay sounds
Camera shots e.g. mid-shot, wide-
shot, two shot, POV etc.
How to smoothen transition from one
scene to another
Lighting- key for a good shot. How to change colour scheme
Camera angles e.g. birds eye view,
low/high angle.
Special effects to add atmosphere
Importance of syncing music
Short cuts to help speed up process

20. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product.Preliminary Final Film
Skills
• Use our knowledge of
camera shots, angles and
techniques
• Editing
• Importance of non-diegetic
sounds
• Editing using a wide variety of
special effects to help create an
atmosphere
• Effective use of iconophogary
• Wide range of camera angles, shots
and effective use of camera
techniques
• Good choice of non – diegetic sound
for certain scenes
Evaluation
• Basic knowledge, lacked
creativity and direction
• Camera work wasn’t up to
scratch
• Editing was basic and
iconography wasn’t used
• Improved lighting via editing and
camerawork
• The use of editing more effectively