AIDA

1. NORTHERN UNIVERSITY BANGLADESH
Presentation on :
AIDA
Group members:
Md. Razib Billah (130100968)
Alif Laila Anondi (130100969)
Mizanur Rahman (130101065)
Riyad Hossen (130101059)
Saleh Akram (130101053)
Abdul Wahab (130101055)
Mehedi Hasan (130101064)
Rakibul Islam (120100885)
Pangkoj Kumar Podder (130101035)

2. Capturing the viewer’s attention — an essential
component of any ad campaign.
We can grab Attention with the help of-
1. Unexpected content, situation, animation.
2. Surprise.
3. Attractive graphics.
4. Celebrity , model and examples.

3. Interest means-
Raising tense or mystery.
Interest is the 2nd phase that can create a desire for the
product. A consumer will want to know more about the
product, it’s functions and features.
Being able to establish a need in the mind of a consumer.

4. Convince customers that they want and desire the
product or service and that it will satisfy their needs.
For example-
1. Motivate people to buy a particular product.
2. Explain buying motives
3. Facts and figure etc.

5. Lead customers towards taking action and purchasing.
Whether it's going to website or sending an order, the
last section of advertisement needs to contain a
powerful call to action.

6. Grameenphone call rate offer
Attention: From the very beginning of this TVC, a girl
repeatedly looks backward of her.
Interest: An unknown person follows the girl. The person was
her father. He follows to look after her always. But it can be
done by randomly calling her.

7. Desire: Grameenphone offering a low call rate which is 11
paisa per 10 second.
Action: Finally the viewers are convinced by this TVC and
wish to purchase a new grameenphone sim card.

8. Monchere Milk Candy
Attention: From the very beginning of this TVC, a
little boy asking his friends what’s in his hand.
Interest: The boy says to his friends that he got milk
in his hand.

9. Desire: The company claims that the chocolate is
made of milk and it’s very sweet and tasty.
Action: The little boys are convinced and they
wish to purchase this chocolate.