It talks about marketing plan, strategy , how to make your plan

3. Let’s

4. Session 2: Marketing Strategy and
Plan

5. Agenda
Marketing Strategy.
Types of Strategies.
Marketing Plan.
How to make your plan?

7. Marketing
Strategy
Segmentation
Target
Audience
Differentiating
Positioning

8. Segmentation
Geographic Psycographic
Life Styles
Demographic
Gender Age Income Occupation
Behavioural
Target Differentiating Positioning

9. Segmentation

10. 1-Geographic

11. • ‫سس‬
In Saudi Arabia In Egypt

12. 2-Psycographic

13. Life Style

14. AUC Cairo University

15. 3-Demographic

16. Gender

17. Age

19. Income

20. Low Class Middle Class High Class

21. Occupation

22. 4-Behavioural

23. In RamadanIn Eid

24. Segmentation
Geographic Psycographic
Life Styles
Demographic
Gender Age Income Occupation
Behavioural
Target Differentiating Positioning

26. Segmentation
Geographic Psycographic
Life Styles
Demographic
Gender Age Income Occupation
Behavioural
Target Differentiating Positioning

27. Differentiating

28. Or

30. Positioning

33. Segmentation
Geographic Psycographic
Life Styles
Demographic
Gender Age Income Occupation
Behavioural
Target Differentiating Positioning

36. 1-Vision

37. 2-Mission

41. 4-Brand

42. 5-Goal

44. Market Share

45. Financial Goal

46. 6-Action Plan

48. 8-Tools

49. 9-Review

50. Activity Time

52. summary

53. Segmentation
Geograp
hic
Psycographic
Life
Styles
Demographic
Gender Age Income Occupation
Behavioural
Target Differentiating Positioning

56. Salma Aboul Hasan
salma.ahmed18@hotmail.com
https://www.facebook.com/groups/CorporateLeaders MSPCU’17FB Group :