Marketing involves ten types of entities i.e. 1. Goods 2. Services 3. Experiences 4. Events 5. Persons 6. Places 7. Properties 8. ORGANISATIONS 9. Information 10. Ideas. My focus is on Organisation entity. and the organisation name is "JUST JUICY".

2. MARKETING PRESENTATION
Prepared By:-
 Mithesh Waingankar (MBA – MARKETING, SIBM , Mumbai)

3. Marketing involves ten types of
entities:
1. Goods
2. Services
3. Experiences
4. Events
5. Persons
6. Places
7. Properties
8. Organisations
9. Information
10. Ideas.

4. JUST JUICY
• Our Product is Juice bar and our brand name is
“ Just Juicy ”
• Tagline Be cool, Be Juicy
• Just Juicy is a company which will produce fresh and
natural Fruit juice + Mocktail.
• Just Juicy will be an environment-friendly company
dedicated on sustainable development and corporate
social responsibility, as a service to society and
preservation of nature.

5. What Is Mocktail
• Mocktail is a non-alcoholic drink consisting of a
mixture of fruit juices or other soft drinks.
• Mocktails can be described as a smooth blend of
only non-alcoholic beverages which could be fresh
fruit juices, syrups, cream, herbs and spices.
• Mocktails are designed specially for those who do
not take alcoholic beverages or need to refrain from
them. Which means these blends can be enjoyed by
people of all ages.

6. Why Mocktail
• We will provide innovative Juice+ Mocktail which are
not available in the normal market.
• Serving mock tail to common people
• Unique in market and less competition
• Opportunity to grab market

7. Need of the Product for Customer
point of view
• Healthy
• Substitution of Cold drinks.
• Natural taste
• Feel refreshment and relaxation
• More opportunity to capture market

8. Market Segmentation
• Market segmentation is the process in marketing of
dividing a market into distinct subsets (segments)
that behave in the same way or have similar needs
• Variables Used for Segmentation
– Geographic variables
– Demographic variables
– Psychographic variables
– Behavioral variables

9. Geographic variables
• By leveraging the benefits of liberalization and
integration of the markets of the world, Just Juicy will
seek to serve both domestic and international
customers.
• Metropolitan Cities, major cities/towns of the
states.
• Density of Area: Urban, Semi-urban, Rural.
• Climate: Tropical

10. Demographic variables
• Age – all age group
• Gender – Both Male and Female
• Family size - doesn’t matter
• Education - doesn’t matter
• Income – middle & hi end consumer
• Occupation – student, working and retired people
• Nationality/race – doesn’t matter
• Language - doesn’t matter

11. Psychographic variables
Personality No
Lifestyle Yes
Value Yes
Attitude Yes

12. Behavioural variables
• benefit sought
• product usage rate
• brand loyalty
• profitability
• income status

13. Target Market
Primary Market
– Kids – Fond of Fruit Juice
– Teens – More experimental
– Youth – Experimental and more buying power
– Working People
– Housewives
– Elderly people

14. Contd..
Secondary Market
– Recreational – Movie Theatres,
– Malls,
– Amusement Parks,
– school, collages,
– hotels, restaurants,
– bars etc.

15. Product
• 100% Fresh Fruit Mocktails
• Product Life Cycle
Price
• Reasonable for target market
• Best quality in lower Cost
• For introducing new product
• Price low to capture market share
• Expect to make profit in volume
Place
• Distribution Channel
• Mumbai
Promotion
• E- Promotion
• Paper Media
• Free Sample
Marketing
Strategies

16. E- Promotion

17. Our Site

18. Facebook

19. Instagram

20. Mobile application

21. Zomato

22. STRENGTH
 Adequate availability of raw materials
 Natural product
WEAKNESS
 Seasonal availability of fruits
 Brand Acknowledgement
 Late entry into the market
 less competitions
Health consciousness
THREATSOPPORTUNITY

23. USP
• Easily attraction – free demo
• Best Quality + reasonable price
• Happy hour Service
• Free Home Delivery

24. Thank You