5. Strengths:
1. Effective Sales and Distribution network
2. Strong brand name
3. Affordability
4. Available in different flavors
5. Taste
Weakness:
1. Targeted Children
2. Complexity in preparing
3. Seasonal products
4. Declining demand
Opportunities:
1. High market potential
2. Concentration on rural market
3. Increasing health awareness
Threats:
1. Change in concept
2. Strong market players
SWOT ANALYSIS
6.
7.
8.
9. Demographic Analysis
Age 15-35
• Young & calorie conscious customers
• health conscious women
Psychographic Analysis
Features,
• Taste
Attitudes to Social Change: e.g.
Conservatives, upmarket
Behavioral analysis
Occasions
User Status: e.g. regular, first timers etc.
User rate: regular, heavy etc.
Loyalty status: hardcore loyalist switchers
Geographical Analysis
URBAN POPULATION
