As children, we perfected the fine art and skill of communicating in other people's values just in order to get what we wanted. Where did that go?

1. MITCH BEHAN
COMMUNICATION SKILLS
The Art Of Communicating In Others Values

2. ● Communication is a science, as well as an art
● There is no right or wrong way to communicate effectively
● The most important is to communicate in a manner and style most
comfortable for the situation and wanted results
Art of Communication

3. Basic references

4. ● One-way, two-way
● 1:1, 1:n
● Verbal, non-verbal
● Oral, written
● Current, postponed
● Direct, indirect
● Mechanical, electronic
● Ether, cable
Types of Communication

5. How much time we spend on which
type of communication?

6. ● ONE-WAY: TV, newspaper, books, advertisements... (no
feedback, harder to understand)
● TWO-WAY: conversation, chat, e-mail, sms, letters,
meetings...(easier to understand, includes questions,
feedback from recipients)
One –way, two-way Communication

7. One–way Communication
● Message can be disturbed
● Receiver can be influenced
● For sender - unknown result

8. ● Message – if disturbed, can be repeated
● Receiver – can check with the resource
● For sender – can check on the results
Two-way Communication

9. ● 1:1- usual, we think we do it “by nature”, but it is
improved by experience and practice, always can be
better
● 1:n – unusual, needs practice, self-confidence, most
often causes anxiety
1:1, 1:n Communication

10. Prejudges:
- we know how to do it
- we do it “by nature”
- there is nothing to be practiced
- only if formal – we prepare ourselves, when informal
– we just do it
1:1 Communication

11. Who are we talking to?

12. Listening is crucial ☺

13. Good listening skill

14. How to become an Active Listener

15. Put that wall down!

16. Be that change!

17. ● Going public!
● Everyone is aware of the challenge!
● Everyone has a need to prepare!
● Can be formal or unformal
1:n Communication

18. ⮚ WHY DO WE GO PUBLIC?
* We have to ☹ (oral exams for example, or our job forces us to
– like crisis we have to resolve immediately, meetings,
presentations...)
* We want to ☺ (models, journalists, actors, PR managers,
singers..)
Public Appearance

19. What do we want to achieve with
practising public appearance?

20. ● Need a lot of practise
● Every professional public speaker had his/her own first public speech
● You will always be better next time! ☺
Public speeches

21. ● Prepare the speech
● Learn by heart the first and the last sentence
● Practise your body position (legs, hands)
● Keep your back streight
● Find one person and focus on his/her face
● Try to enter the room before, or visit football field trying to imagine
the crowd
Public speeches - few instant tips

22. Public speeches – main tip

23. Verbal vs. Non-verbal

24. Where do we get more information
from?

25. ● Using words or noises to get your message across to the
person you are speaking to
● Sharing information between individuals
● Communication by word, mouth or pieces of writing
● It deals with the use of spoken language to transmit
information
● It refers to the use of sounds and language to relay a
message
Verbal Communication Means

26. ● Only people use words, and often misunderstand each
other. Why?
● Verbal also means: words, tone, accent, intonation.
● Face-to-face, or telephone: which one is easier for you?
Why?
Verbal Communication

27. ● Tone
● Volume
● Energy, intonation
● Words
Rule: Nice, pleasant in words, determined in attitude
Verbal Communication

28. ● It is about what I say
● And about the way I say what I say - paraverbal
Practice: I never said that he was the only thief
Verbal Communication

29. ● It flows through all acts of speaking or writing
● They are wordless messages
● It is a creative activity produced by mind
● Actions speak louder than words!
Non-verbal communication

30. ● It is less discrete
● More vulnerable to misunderstanding
● More likely to be context dependent
● More likely to contain the truth
● Can clarify even the toughest message to understand
● Non-verbal cues can be more meaningful than the
words themselves
Non-verbal vs. Verbal

31. ● It comes from “emotional”, “old” brain
● It is, what we call, intuitive
● You can practise performing it
● It is hard, almost impossible to “read” a false one (emotional brain is older
than rational one)
● It is all about body language – so, it is non-verbal
First impression

32. ● Eye contact
Non-verbal communication: how to
make positive first impression

33. ● Handshaking
Non-verbal communication: how to
make positive first impression

34. ● A look that supports a message that you want to deliver
Non-verbal communication: how to
make positive first impression

35. ● Different message, different looks
● First – you figure out what is the message you want to deliver, that make an
appropriate look that follows the message
Non-verbal communication: how to
make positive first impression

36. ● Body - language
Non-verbal communication: how to
make positive first impression

37. ● Facial expression
Non-verbal communication: how to
make positive first impression

38. ● Everything is important! Appearance, clothes, the way
your body is positioned and moves, what our eyes,
hands, legs are doing, how do we sound.
● The question is: how can we be aware of all of these,
while focusing on talking? Are we, and how do we
collect all these information?
Non-verbal Communication

39. Politicians and gestures

40. Politicians and gestures

41. Intercultural Communication Issues

42. Intercultural Communication Issues

43. Appearance

44. Clothing = Delivering Message

45. Expectations due to our behavior

46. ● Oral – lower risk, we can always
paraphrase or explain ourselves
with different words
● Written – stays, and can be read
again (needs more attention).
We can missjudge – we miss the
emotion. While reading, we give
our emotional tone (for
understanding – we need
senders emotions, and that is
why we enter emoticons)
Oral, written Communication

47. When and How?

48. ● Everyone feels more convenient when having the time to think about the
response.
● Is it always a better option?
Current, postponed Communication

49. When to think fast?

50. ● What are distractors in indirect communication channels?
● Which one is used more often?
Direct & Indirect Communication

51. Direct & Indirect Communication

52. ● Mechanical – we know it!
● Electronic – generation issues.. Getting more and more familiar with it.
Mechanical & Electronic
Communication

53. Mechanical & electronic
Communication

54. ● Ether: radio, TV, conversation, letters, books..
● Cable: sms, phone calls, Internet, emails, chat
Ether & cable Communication

55. Ether & cable Communication
What is new in the world of communication?

56. PR strategy

57. ⮚ The person we are referring to has to
a) hear
b) understand
c) accept
d) act according to what has been said
⮚ PR: to behave as listed, but: when we want it and the way we want it!
The aim of communication

58. ● When does the interlocutor (1:1, small group, audience, public) hear us?
● When does he understand us?
● How can we achieve that he hears, understends us and trusts us?
Interlocutor

59. ● When we're cute to them
● When he thinks we are honest and sencere
● When he thinks we are competent
● If we do not act nervously
● If you do not look like being insecure
● If we are not aggressive
When does our interlocutor TRUST
us?

60. ● Assertive communication means communicating in a
way that assures a win-win approach
● Communication is a process of exchanging
information, ideas, thoughts, feelings and emotions
through speech, signals, writing, or behavior with
respecting other person’s feelings and needs as a
MUST!
Assertive Communication

61. Assertiveness means

62. Communication Behavior Styles

63. How perception influences
communication

64. How perception influences
communication

65. How perception influences
communication

66. Talking to me?

67. Perception

68. It is all about perception
⮚ A better understanding of the way people
are attributing certain properties to certain
events.
⮚ We do not see reality. We just interpret
what we see and call it reality.

69. ● Unfortunately, it is not important that you really are
sincere, honest, confident, competent, self-confident
IT IS JUST IMPORTANT THAT YOU LOOK LIKE
YOU ARE!
So, practise!
To be trusted

70. ● You will know it by intuition
● You will feel that something is wrong (not to explain
what and why)
● It happens when somebody is not thinking and feeling
what he is talking about – he thinks and feels differently!
● His eyes, hands, legs will show the truth!
● If this person is practised professional it will be harder to
figure out, but still... Cannot hide everything!
What if it is fake?

71. ● What is your communication goal?
● What is the due date to achieve it?
● Where are you now, from where do you start?
● What types of communication are you going to use?
● When? How often?
● What communication channels are you going to use?
● What media are you going to include?
● Budget?
● Who is your public?
Communication Strategy

72. Communication Strategy

73. ● TV, radio
● Printed media
● Social media (Big 4: FB, Twitter, LinkedIn, Instagram)
Media

74. ● Search where your clients are (or your public)!
● Content matters
● Number of folowers does not matter
● The one that share your interest – they matter!
● The biggest ones: FB, Twitter, Instagram, Pinterest, LinkedIn
How to use Social Media?

75. Social Media - good practise

76. ● Anticipate crisis
● Identify your crisis communication team
● Identify and train spokesperson
● Establish notification and monitoring systems
● Identify and know your stakeholders
● Develop holding statements
How to communicate during crisis?

77. ● You know that you are in crisis
● Everybody else maybe knows that you are in crisic
● Everybody else knows that you are in crisis, but you
don’t
RULE: always look determined, self-confident,
competent! Look like you know what you are talking
about. I, as your public, have the impression that my
life is in your hands! I need you to look like my life is
secure in your hands!
How to communicate during crisis?

78. How to communicate during crisis?

79. ● Assess the crisis situation
● Finalize and adapt key messages
● Post-crisis analysis
● “It can happen to us”
● The last word, for now
After the crisis

80. Always think in advanced!

81. ● JUST IMPRESSION!
● Regardless of whether it is accurate or
inaccurate, honest or false.
What do people remember?

82. Which picture is the best?

83. To be remembered!

84. Use these communication skills for the
best!

85. MITCH BEHAN
COMMUNICATION SKILLS
The Art Of Communicating In Others Values
Google site url
Google site
Doc
SpreadSheet
Presentation
Blogger
Youtube