Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Marketing Innovations from 8 of the Worlds Brands by Neil Patel
1. Brilliant
MARKETING
INNOVATIONS
from
8 of the
world’s best brands
Presented by : Manna Michelle B. Isaac
MM 230 - Marketing Management
University of the Philippines
Prof. Mita Angela M. Dimalanta
Based on an online article By
Neil Patel
http://contentmarketinginstitute.
com/2016/07/content-marketing-
best-brands/
9. The content is weird but it’s
stuff that people don’t
hesitate to share because
it’s genuinely funny
and doesn’t feel like just
another advertisement for
Denny’s.
Their strategy was inspired
when they decided to put
emotion back in the brand.
10. “For our customers, we always were
a comfortable diner, and a diner is a
feeling, not just four walls. - John
Dillon, CMO of Denny’s
Where everyone is equal
a place you can
relax and be yourself
be social without any pretense
a place to have a
conversation with total strangers.
“The original social network
before there was
a social network.”
11. “Social media is that daily feed that
reminds people that you exist, it has
to be as transparent and as true as
everything else you do, or people will
call you out on it,” - Dillon
"It's about… little conversations that
might not mean a lot at the surface
level that you might have in a
Denny’s booth with your friends and
family. But, when you look back at
your life, those might be the
moments you enjoy the most.“
- Kevin Purcer, Director of
Digital Strategy
31. “Readers increasingly want to talk directly
with authors, and we support our authors to
make that happen. ” - Hannah Telfer
Digital media makes it possible for readers
to find each other, share books, and
discover their next read online. Random
House works closely with
GoodReads to address this.
51. With free application use, NYT VR, and
Google Cardboard, customers are have a
360-degree immersive experience of news.
52. Through virtual reality, people experience life through
videos instead of traditional print media.
53. SUMMARY:
■Create interesting content that your
audience would want to share.
■Create something unique to see old things
through new perspectives.
■Personalize experiences.
■Tell relatable stories.
■Teach your audience.
■Adapt content to new platforms.