Love Creative Marketing Pop up Creds

Providing brands with Innovative face to face
marketing solutions, bringing brands to life.

www.lovecreativemarketing.com info@lovecreativemarketing.com 0207 607 2568 Bringing Brands to Life Creatively
Services
We Love
• Creative Marketing
• Experiential Marketing
We Create
• Pop Up Shops
• Pop Up Shop Staff
We Deliver
• Social Media Seeding
• Roadshows
We Hire
• Promotions Staff
• Promo Models
We Activate
• Ambient Media
• Guerrilla Marketing
We Plan
• Event Sales Promotion
• Branded Vehicles

We Have Worked With

Case Studies

Disney Pop Up Shop
Love Creative Marketing were tasked by Disney to build awareness and footfall to a
family orientated location in Central London in order to celebrate the launch of the video
game; Epic Mickey 2: The Power of Two. The main challenge was to find a location that
would best allow their target audience to be a part of the launch and its history to date,
as well as truly experience and honour Walt Disney’s vision. The Disney gallery was
designed as a unique glimpse of a truly memorable exhibition through a pop-up
experience centre.
THE SOLUTION
Our solution was to bring Disney’s wide target audience together, where all generations
could enjoy reliving Mickey and Oswald’s stories, from early cartoons through to cutting
edge video games. Getty Gallery, Stratford was the ideal exhibition space to celebrate
the wealth of both archival material and advanced imagery, welcoming the inquisitive
browser to Mickey and Oswald’s world. Transformed into a centre of experiences, the
gallery hosted an array of family friendly activities, appealing to all ages.

The Objective
Mary Kay, America’s bestselling brand, appointed Love Creative Marketing to
execute a pop up shop tailored to reach out to the core target audience of 30+
year old females. Implementing Cardiff’s first ever pop up shop with tailored
digital amplification.
The Method
The eye-catching pop up shop dressed in a giant bow was created and filled with
life size Mary Kay make up replica furniture. There were interactive zones with
immersive brand building activities. Giveaways included delicious Mary Kay
branded cup cakes, served with pink lemonade, and a Mary Kay goodie bag.
The Results
• 335 participants
• 4,000 leaflets distributed
• 21,747 page views to dedicated microsite
• 50 posters displayed in local retailers
MARY KAY
Mary K Pop Up Shop

Fruit of the Loom

Fruit of the Loom
Love Creative Marketing Agency has announced it is working with Fruit of the Loom on a trial of its new premium clothing brand,
ahead of a planned rollout in 2015.
The new collection, Seek No Further, offers a range of pieces for both men and women including dresses, flippy skirts, T-shirts,
embroidered sweatshirts, shorts, shirts and shoes. It is being sold exclusively through a pop up shop on Redchurch Street in
London, which will be open until 7 July.
Love Creative Marketing Agency has helped to create the pop up shop and is providing experienced and trained store managers
and assistants. The team will be gathering feedback and reaction throughout the product trial, for use in future brand development.
With its crisp lines and modern, urban colours the pop up shop reveals the new Seek No Further branding and offers a shopping
experience designed to match the contemporary style of the garments.

Marc Jacobs Pop Up Shop

Marc Jacobs Pop Up Shop
Love Creative Marketing works with Mark Jacobs to launch Pop up store.
The store, which has been designed to promote the Daisy Marc Jacobs fragrance, is based in Covent Garden - which is
just down the road from GLAMOUR HQ.
The Tweet Shop has a "social media-friendly vibe" with a comfortable lounge, drinks, and free wi-fi. PRAISE THE
HEAVENS UP ABOVE! It features Daisy-themed artwork by Langley Fox, a Marc Jacobs nail bar and a live Daisy photo
booth + Vine booth. Products, fragrance samples and Marc Jacobs fashion items and accessories are displayed, too. And
get this: those that take the best photos could be in with a chance of winning a Marc by Marc Jacobs handbag.
Love Creative Marketing provided pop up retail staff for the shop duration of the event and assisted with the sett up and
logistics.
The pop-up opens at 4 East Piazza, 15 August 2014. The three-day event will be open from 10am-8pm on Friday and
Saturday, and 10am-6pm on Sunday

Relentless Pop Up Shop
Bespoke pop up shops were produced in Shoreditch, Glasgow and
Manchester to launch Relentless Energy Shots for Coca-Cola.
Providing enthusiastic, energetic brand ambassadors who took
participant photographs, creating and managing an interactive
microsite, we achieved both engagement and data capture
objectives. After the Brand Ambassadors took peoples photos and
data in the pop-up shops, they gave them an energy shot and a
wristband which directed them to the microsite voting gallery.
Once on the site they could vote for their favourite photos for a
chance to win gig tickets, and join ‘The Order’ Relentless’s
newsletter. The competition was designed to provide a simple
mechanic, enabling Relentless to forge long term relationships with
the target audiences of young trendsetters and alternative

Call Of Duty Pop Up Shop

Call Of Duty
To support the launch of Activision’s new game Call of Duty: Black Ops, Love Creative Marketing were tasked to
conceptualise, produce and manage high end pop up shops in both Amsterdam and Antwerp for two weeks.
A pop up shop was created to bring the game to life, immerse consumers in an environment that resembled the games look
and feel and to give consumers that were less likely to opt for this type of game, the chance to trial.
There were 4 zones inside the shop designed to take consumers on an experiential journey. These zones consisted of ‘The
mission control zone’ a chill out zone that had a trailer projection, ‘The Radioactive Zone’ a video game kiosk zone. ‘The
Ammo/Weapon zone’ a Black Op’s laser gun area, and lastly ‘The Base camp zone’ with a ‘Sitting Bull’ picture (The game
pack shot), themed installations and sitting zone.
The outside was equally as intriguing, covered with foliage, blacked out windows and netting.
Brand Ambassadors who wore Black Ops costume in keeping with the theme, followed a pre-determined route to target the
relevant audience and stamp their hand with a Call Of Duty logo, which granted the consumer access to the pop up shop.
Once consumers had participated, The Brand Ambassadors encouraged members of the public to register with a Call of Duty
Facebook group, complete a data capture form and then tag themselves. By doing this they were entered into a competition
where the person who gained the most amount of ‘likes’ for their picture won a copy of the game.

Ted Baker Pop Up Shop
Working in an atmospheric central London warehouse styled location
(http://the1stfloorspace.com/) and with the Ted Baker’s AW12
lookbook design theme ‘survival of the fittest’ in mind, we created the
look and feel of “rustic woodlands” to match their design brief.
Our strategy was to simply create an eye-catching catwalk backdrop
with woodland prints, woodland matt flooring and pillars wrapped in
textured tree bark and green ivy.
Unvarnished wooden chairs were also placed around the stage
setting the desired scene ‘glitzy town meets rural charm’ creating an
engaging and bespoke atmosphere.
In an engaging and intimate fashion, Group FMG studios braved a
four-stage transformation into a rustic extravaganza to evoke the
beauty of Ted’s AW12 line.

BLACKBERRY
The Objective
Blackberry introduced their first “experience pop up store” and requested a visually impactful
launch campaign to generate buzz for the Blackberry Zone. The aim was to invite the public to
take part in the “Great Mates Competition.”
The Method
The public had their photos taken in a branded stretch hummer and were given prints on
branded frames. They were also given a chance to feature in the next ad campaign. A
competition to win Blackberry’s ran in-store and drove footfall. This was encouraged by street
dancers, roller-skaters and cheerleaders.
The Results
• 22-35 target audience age
• 550,000 opportunities to see
• 100 Phones 4 U stores participating
• 1 branded stretch hummer
Blackberry Pop Up Shop

Blackberry introduced
their first ‘experience
pop up store’ in Europe
at Phones 4 U
Tottenham Court Rd,
and Love Creative
Marketing designed and
activated a visually
impactful launch
campaign to generate
buzz.

Roller skaters, and cheerleaders created hype and buzz to ‘stop traffic’. Guerrilla pre-activity supported the weekend activity, including clean stenciling and static
clings, to raise awareness of the launch to local professionals. The attention-grabbing performances and stunts combined with the interactive photo competition
appealed to the target audience of 22-35 year-olds, and made for a very successful launch.
Results:
550,000 OTS (opportunities to see)
2 million reach estimated from word-of-mouth. BlackBerry experiential marketing campaign introduced the BlackBerry Zone with a big bang.

Sales Staff Example Profiles

Staff Operations
Glasgow
Newcastle
Leeds
Manchester
Birmingham
London
Southampton
Exeter
Bristol
Cardiff
Dublin
Belfast

Staff Training
An Immersion day is an integral part of team training.
Allowing the whole team to immerse into the world of the
brand. This usually takes place at the brands HQ or our
office.
We train our Brand Ambassadors on:
• The History of the Brand
• Brand USPs
• Key Brand messages
• Purchasing or ordering procedures

Feedback
After each live activity we provide data, this data is used to create a final report for the client. These
reports include consumer feedback, visuals, and some cases recorded footage.
This data will help marketing departments in the next planning stages for future campaigns.

+44207 607 2568
info@lovecreativemarketing.com
Contact us

Love Creative Marketing Pop up Creds

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