1) This document is a unit recording sheet for a student named Karam Birk who completed an assignment on advertising media. 2) It assesses the student's work against the pass, merit, and distinction criteria for the unit across four learning outcomes involving planning, producing, and evaluating advertising campaigns. 3) The teacher comments indicate the student passed all the criteria for a pass grade by creating radio, television, and print advertisements for a campaign that demonstrated understanding of the task and media codes and conventions.

1. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
This formshould be completed by the centre assessor. Please enter specific page numbers w here evidence can be found in the portfolio, or w here electronic evidence is being submitted, the location of this.
One of these sheets should be attached to the assessed workof each candidate.
Unit Title Advertising media Unit Code R/507/4606 Year 2 0 2 2
Centre Name BITTERNE PARK SCHOOL Centre Number 5 8 6 0 7
Candidate Name BIRK Karam Candidate Number 7 0 7 6
Grading Criteria - The Learner can:
Grading
Criteria
achieved ()
Teacher comment
Page
No./Evidence
location
Pass
The grading criteria are the pass requirements for this unit. In order to achieve a pass
grade, all pass criteria must be achieved.
Learning Outcome 1: Know how existing advertising campaigns embed
advertisements across a range of media products
P1: Describe an existing media advertising campaign 
Analysis shows some understanding of the
different product campaigns for Evian and
Lucozade. Basic understanding of
governing bodies.
LO1 P1
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief
P2: Create a plan for a cross media advertising campaign in response to a
client brief 
Some good work on proposal with some
links to client brief and target audience.
Each section has been clearly addressed.
Good understanding of task and brief.
LO2 P/2
OCR Level 3 Cambridge Technical in Digital Media
Unit 20 Advertising media
Unit Recording Sheet

2. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
P3: Create a pre-production plan for the media components in the planned
advertising campaign 
Good variety of pre-production material
added including basic schedule and risk
assessment, mood board and some graphic
planning. Radio script is limited but
relevant parts included showing some
understanding of task and format. Risk
assessment is confusing. Simple but
effective logo designed for bottle.
Storyboard included for audio/visual advert,
detail included on advert’s style – use of
colour and music.
LO2
P/3
Learning Outcome 3: Be able to produce the planned media components
P4: Create the media components to be used in the planned campaign 
Radio – clear script with good use of sound
effects, understanding shown of codes with
se of disclaimer at end of advert. Voice
actors could be livelier.
TV advert –storyboard included again
showing understanding and good link to
radio advert.
Print – some skill in photoshop, image used
links to all 3 adverts showing good
interdependence.
LO3/P4
LO4
Grading Criteria - The Learner can:
Grading
Criteria
achieved ()
Teacher comment
Page
No./Evidence
location
Merit Criteria
The grading criteria are the merit requirements for this unit. In order to achieve a merit
grade, all merit criteria must be achieved and all pass criteria must also have been
achieved.
Learning Outcome 1: Know how existing advertising campaigns embed
advertisements across a range of media products
M1: Evaluate different cross media advertising campaigns for consistency of
message X No evidence
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief

3. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
M2: Justify the choice of planned components by targeted media sector X Insufficient evidence
Learning Outcome 3: Be able to produce the planned media components
M3: Explain how the created media components comply with the codes and
conventions of the media sectors

Some good detail on how audience has
been addressed for each advert with detail
given on how effects were created.
LO4

4. Version 0.1 D/507/6408/URS
Oxford Cambridge and RSA Examinations
Distinction Criteria
The grading criteria are the distinction requirements for this unit. In order to achieve a
distinction grade, all distinction criteria must be achieved and all merit and pass criteria
must also have been achieved.
Learning Outcome 2: Be able to plan a cross media advertising campaign
to a client brief
D1: Discuss the legal and ethical constraints within the planned campaign No work submitted
Learning Outcome 3: Be able to produce the planned media components
D2: Demonstrate how the technical and aesthetic properties of the media
components meet the client brief No work submitted
OVERALL GRADE (P,M or D) PASS
I confirm that:
 the candidate’s work is solely that of the candidate concerned and was conducted under the required conditions as laid down in the qualification
handbook;
 internal standardisation has been carried out and that all grades have been correctly recorded and accurately transcribed to the claim being
submitted to OCR.
Completed by: M Drummond Date : 02/06/22
Please note: This formmay be updated on an annual basis. The current version of this formw illbe available on the OCR w ebsite (www.ocr.org.uk).