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Foundry marketing program plan linked in
1.
© 2009 Foundry,
Ltd. 1 1 Nov. Mickey Ken Technology Benchmark - Benefit Foundry Platform Solutions Advanced Foundry Platform Program
2.
© 2009 Foundry,
Ltd. 2 Nov. Mickey Ken Contents l Overview – Value Chain l Challenge – Virtual Integration l Strategy – Engage and Focus l Mission and Responsibility l Deliverables - Encompass E2E Values l Future Perspectives
3.
© 2009 Foundry,
Ltd. 3 Nov. Mickey Ken Overview - Value chain of semiconductor Material & Equip. Device & Interconn. IP/LIB & Si-Chip Electronics Product End-User & Society l Foundry covers half or more of the Si E2E eco-value chains l Ought not to do Technology Benchmark in the silo * Si, Ge * Planar CMOS * SRAM/ROM * Computer * Business * III-V(GaAs, InP) * FinFET - Ion/Ioff * Combination Logic * Communication * Government * HiK/MG * Strain-Si * Sequential Logic * Consumer * Military * ELK, XLK * Hi Mobility * JEDEC Test Chip * Industrial * Automotive * Immersion Litho * Cu interconnect * Arm-9/-11 * Special * Education * ALDVCD * DSP, GPU … * Green * Medical
4.
© 2009 Foundry,
Ltd. 4 Nov. Mickey Ken Coming Challenge - How to extend virtual integration powers? l Whole Electronics Industrial including upstream partners totaled 2.8% world GDP in 2007. Growth in future? Electronics Industrial - $1,500 B System & Services - $6,300 B Semiconductors - $256 B Material & Equip. - $85 B 2007 World GDP $64,900 B How can we grow the Electronics Industrial higher or greener? (Source: Public)
5.
© 2009 Foundry,
Ltd. 5 Nov. Mickey Ken Strategy for Benchmark – 1stD - Enhancing internal communications Computer 20/22 nm 16/14 nm R&D MAFD SFP Region Office Industrial Communi- cation Consumer Technology Benchmark DTP l Keep rolling to team up with relevant internal business units - Areas or Div.s
6.
© 2009 Foundry,
Ltd. 6 Nov. Mickey Ken Strategy for Benchmark – 2ndD - Engaging external proactively l Enhance external engagements and collaborations, ranging from Customer, competitor, agent, consortium and more …. SIA/ITRS Customer Competitor Forum IPRS ISSCC VLSI Symp. Consortiums (iNEMI) IMEC Technology Benchmark SI/CW ServicesIEDM Technology Roadshow
7.
© 2009 Foundry,
Ltd. 7 Nov. Mickey Ken Direction to Go Strategy for Benchmark – 3rdD - Focus on leading-edge Initiatives Globally
8.
© 2009 Foundry,
Ltd. 8 Nov. Mickey Ken Mission and Responsibility - Enhancing Trinity and collaborations Missions l Benchmark with the perfection n Enhance technology leadership l Direct toward the right technology/product n Facilitate timely manufacturing excellence l Tap customer’s experiences into business models n Raise values toward the eco-system end-customers (customer’s customers)
9.
© 2009 Foundry,
Ltd. 9 Nov. Mickey Ken Mission and Responsibility (Cont’d) - Enhancing Trinity and collaborations Responsibility l Coordinate with other Div.s/Areas n Provide technology insights and perspective views for successful business/technology platform development l Collaborate academically with external entities or even 1st-tier competitors (IBM, Intel …) n Share and exchange limited specifications of future technology platforms (N+1 or N+2) n Entities - IEEE/IEDM&VLSI, IPRS, SIA, iNEMI, SEMI, IMEC, SI, CW and … l Leverage more with selected customers n Learn about the right technology specifications and offer customers more values by future technology platforms
10.
© 2009 Foundry,
Ltd. 10 Nov. Mickey Ken Material & Equip. Device & Interconn. IP/LIB & Si-Chip Electronics Product End-User & Society l Virtual integration covers beyond half of the value chain l Strive to do E2E Technology Benchmark with values * Si, Ge * Planar CMOS * SRAM/ROM * Computer * Business * III-V(GaAs, InP) * FinFET - Ion/Ioff * Combination Logic * Communication * Government * HiK/MG * Strain-Si * Sequential Logic * Consumer * Military * ELK, XLK * Hi Mobility * JEDEC Test Chip * Industrial * Automotive * Immersion Litho * Cu interconnect * Arm-9/-11 * Special * Education * ALDVCD * DSP, GPU … * Green * Medical Deliverables - Encompass End-to-End (E2E) value chain
11.
© 2009 Foundry,
Ltd. 11 Nov. Mickey Ken Summary and Perspectives - Co-petition and Value Propositions Current Focus l Start benchmarks with leading-edge technologies n Material/equipment, process, device, system and IP/LIB l Team up and work with RD, DTP, BD and WWSM n Identify most valuable technical items and KPI to formulate right deliverables with value propositions n Engage or collaborate with selected customers or private sources l Low hanging fruit intelligence first n IEEE/IEDM&VLSI, IPRS, SIA, IMEC, SI, CW and …. more
12.
© 2009 Foundry,
Ltd. 12 Nov. Mickey Ken Summary and Perspectives (Cont’d) - Co-petition and value Propositions Future Perspectives l Leverage more with selected customers n Understand competitor’s strength and right technology specifications l Enhance more external collaborations n Include customer, agent and consortiums, such as, SIA, SEMI, IMEC and iNEMI …etc. l Set up co-petition forum academically even with 1st-tier competitors n Exchange key specs of future technologies (N+1 or N+2) including IBM, Intel or Samsung …etc. l Tap end-customer’s expertise into business/technology value chains n Crate values toward the end customers (customer’s customers) n Ecosystem E2E value propositions – All wins strategies
13.
© 2009 Foundry,
Ltd. 13 Nov. Mickey Ken Thank You for Your Attention
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