KIC InnoEnergy Technology Strategy

1. KIC InnoEnergy Technology Strategy
Magrenov
December 16th and 17th, Barcelona
Celine Jullien
Industry Program Management Officer

2. Content
1. Today’s objective and one message
2. The 3 building blocs of KIC InnoEnergyTechnology Strategy
3. Technology assessment and Innovation project selection
4. Link to innovation project management
Copyright © 2013 KIC InnoEnergy
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3. Today’s objective
…one challenge
1. A Technology Strategy to drive ACTIONS and make impact
2. Selected Variables are KEY
3. To be UPDATED
One Challenge: To “Magrenoved” it all

4. KIC InnoEnergy Technology Strategy – v2 (1/5)
3 building blocs: Strategy & Roadmap, Competence Mapping, Long term vision
Competence mapping
for Intra and Extra KIC
Partners per thematic field
Long term Vision
Energy landscape 2022
2000-2012
2012-2017-2022
Strategy and
Roadmap per
thematic field
2013-2017
2000
2010
2013
2017
2022
Energy from Chemical Fuels
KIC
thematic
fields
Clean coal and Gas technologies
Renewable energy
Sustainable Nuclear and renewable energy convergence. Energy efficiency
Smart and Intelligent Buildings and cities
Smart grids and electric storage
Copyright © 2013 KIC InnoEnergy
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5. KIC InnoEnergy Technology Strategy – v2 (2/5)
3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision
Objectives and methods
Strategy and Roadmap
per thematic field
2013-2017
• To build KIC strategic
medium term roadmap per
thematic field
• Identify market challenges,
business drivers and
technologies to address
those challenges
• Assess KIC “Impactability”
of selected topic,
• Decide in which energy
technologies to focus
• Identify Industry value chain
necessary,
• Defining actions needed to
increase “impactability”
• Homogeneization & quality
(value chain, technoeconomic data, depth and
width)
• Sounder iterations
(stakeholders involved)
• More discrimination
Competence mapping
for Intra and Extra KIC
Partners per thematic
field
2000-2012
• To provide an in depth
understanding of KIC
partners competences in the
energy landscape
• Analyzing KIC partners’
innovation capacity ,
characterized by Key
Performance Indicators
(KPI)
• Mapping over 74 technology
segments identified over the
six KIC thematic fields
• Identifying key players
outside KIC; Top 10 players
and future game changers
• Better granularity
(homogeneity,
discrimination) per
technologies
• Complement analyzed KPIs
• Freeze T0
Long term Vision
Energy landscape 2022
2012-2017-2022
• To depict the whole energy
landscape and produce a
forward looking EU energy
landscape and KIC positioning
• In a five plus five year timeframe
• Using both user and supplier
perspectives
• Per existing KIC thematic
fields and new ones.
• Screening 115 energy
technologies
• Decide where to priorize KIC
investment (impactability,
risk reward)
• Homogeneize taxonomy
with the other 2 building
blocks
• Define portfolio
management criteria
• Define investment strategy
criteria
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6. KIC InnoEnergy Technology Strategy – v2 (3/5)
3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision
Assessment criteria
Strategy and Roadmap
per thematic field
2013-2016
Criteria for Technology
Assessment
 Shortest Time to market (for
the technology involved)
 Highest impact in: Energy
cost decrease, Increase of
operability, decrease of GHG
effects
 Leadership and competence
of KIC partners in the said
topic and technology
 Declared KIC industry
interest and commitment
 Foreseeable regulatory
impact
 Required investment to
develop the innovations
 Cross impact in several
applications
 IRL
Competence mapping
for Intra and Extra KIC
Partners per thematic
field
2000-2012
Patent, publication and R&D
data base
 IP Scoring
• Number of Patents
• Quality of Patents
 Innovation Scoring
• R&D capacity
• Strategic index
 R&D scoring
• Publications
• Quality of
publications
• Collaboration scoring
• # of R&D&I projects/$
• R&D&I partners
quality
• Valorization capacityscoring
• # products in market
• # spin-offs created
Copyright © 2013 KIC InnoEnergy
Long term Vision
Energy landscape 2022
2012-2017-2022
Key criteria to select
Technologies :
 Consumer Readiness Level
and Technology Readiness
Levels (CRL-TRL) fit an gap
from CRL =3+; TRL=6 to
CRL=4; TRL= 8-9)
 Size of the potential market
2022: Large and at least
European or even Global
 Risk-reward map is the final
selection criteria to have a
balanced porfolio
• Define portfolio
management criteria (IRL)
• Define investment strategy
criteria
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7. KIC InnoEnergy Technology Strategy v2 (4/5)
3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision
Assessment visuals
Strategy and Roadmap
per thematic field
2013-2017
Competence mapping
for Intra and Extra KIC
Partners per thematic
field
2000-2012
Copyright © 2013 KIC InnoEnergy
Long term Vision
Energy landscape 2022
2012-2017-2022
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8. KIC InnoEnergy Technology Strategy v2- (5/5)
3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision
Results
Strategy and Roadmap
per thematic field
2013-2016
Competence mapping
for Intra and Extra KIC
Partners per thematic
field
2000-2012
Long term Vision
Energy landscape 2022
2012-2017-2022
Thematic Field: Sustainable
Thematic Field:Smart
Thematic Field: Intelligent
Nuclear and Renewable
Grids and Electric
Thematic Field Clean
EnergyStorage Field
Efficient
Convergence
Thematic Buildings
Coal and Gas
and Cities Field
Thematic
Energy from
Technologies
Renewable
Chemical Fuels
Energies
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9. Technology assessment and Innovation project selection
Objectives and criteria
Objectives
1.Assess Innovation Project Proposals
2.Propose a ranking for KIC investment commitment
Assessment criteria (transparent, formalized, communicated, known)
A1
BUSINESS DEVELOPMENT
A1.1 Preliminary product or service definition (problem statement, solution benchmark,…)
6,0
2,0
A1.2 Business opportunity assessment (market analysis, competitive analysis, value proposition
3,0
A1.3
A2
A2.1
A2.2
A2.3
for customers, ...)
Soundness of IP analysis (background, freedom to operate, protections, etc.)
RISK ANALYSIS
Availability of required knowledge in the consortium
Technical barriers identified and mitigation plan
Evaluation of other risks (financial, societal, law, resources, team,…) and mitigation plan
1,0
5,0
2,0
1,5
1,5
A3
FINANCIAL VIABILITY
A3.1 Project budget vs. market potential and scope of the project
3,0
1,0
A3.2
A3.3
A4
A4.1
Justification of requested KIC investment
Assessment of plan for KIC investment return
OPERATIONAL VIABILITY
Soundness of project plan (milestones, deliverables, availability of resources, etc.)
1,0
1,0
4,0
2,0
A4.2
A4.3
A5
A5.1
A5.2
A5.3
A5.4
Soundness of consortium vs. value chain
Quality of project management
COMPLIANCE WITH KIC REQUIREMENTS
Integration of students, academics, education organisations
Potential to create business (start-ups, spin-offs, …)
Compliance with KIC InnoEnergy roadmap
Participation of SMEs
1,0
1,0
4,0
0,5
1,0
2,0
0,5
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10. Technology assessment and Innovation project selection
Tools
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11. Technology assessment and Innovation project selection
Tools
CRL [6]
CRL [3-5]
CRL [1-2]
TRL [1-3]
Co. [2016-2017]
TRL [4-6]
Co. [2018-2019]
TRL [7-9]
Co. [after 2020]
TAM [-]
TAM [~]
TAM [+]
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12. Innovation Projects
Market relevance / WP0
Topic (headline)
1. Product/service definition:
a. Product/service definition/specification
b. Technical assessment
c. Problem statement
d. Innovativeness
e. Technical benchmark, alternative without
2. Market analysis
a. Market benchmark (3-5 years)
b. Product Market Combination’s, /unique
selling points
c. Customer business case (why would the
customer buy?)
d. Business case, (how to make profit?)
Deliverable from WP0
List of expected products and/or services
Assessment of technical aspects
Description of what needs to be done technically
Comparison and differentiation of the expected products and/or services with
the state of the art
Positioning of the function/performance of the expected products and/or
services versus state of the art
Target market segments and their sizes in Mio €
List of major competitors and unique selling points of the new products
Rentability analysis draft (profit and loss calculation) from vierwpoint of the
customer
Rentability analysis draft of the project's product (profit and loss calculation)
from vierwpoint of the supplier / manufacturer of the product and/or service
e. Marketing 3P’s (place, price, promotion)
Draft of the markleting plan
f. Required investment to overcome the valley Draft of the investment plan
of death?
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13. Innovation Projects
Market relevance / WP0
3. Competitive analysis:
a. Market price at market entrance (because of Target cost and price of the new products and/or services
design to cost)
b. Competitors and the difference with the
List of competitors and the value proposition of their competing
proposed proposition
products/services. Differentiation of the expected products/services from
competing products/services
c. Value chain available and connected?
Description of all steps that need to be covered to make the new product /
service available and who performs them
d. Industrial partners committed? (project
Major parts of the value chain are covered by partners to the consortium.
consortium)
These partners contribute adequate own resources and receive adequate KIC
funding.
Prefered form of the deliverable: Signed commitment from industrial partners
(Project Agreement or LoI)
4. Freedom to operate:
a. Intellectual Property: own
IP Agreement which lists identified Background in the consortium and makes
it available to the consortium and partners in the value chain.
b. Intellectual Property: hostile
External IP identified and analyzed with the result that development and
production of the new products / services is not restricted by external IP
c. Intellectual property: foreground and licensing List of areas where new IP is expected, and to whom this new IP shall be
licensed
5. Detailed project plan/WBS
a. What, when, who, where to reach the goal. Sound project plan
b. What are the deliverables in scheme
Milestones and output-oriented deliverables defined
c. Risk’s and mitigation
Risk analysis and mitigation plan available:
Risks identified and sound mitigation actions established?
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