Kic InnoEnergy: Strategy, Maghrenov kickoff Barcelona - Day 2

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KIC InnoEnergy Technology Strategy

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Kic InnoEnergy: Strategy, Maghrenov kickoff Barcelona - Day 2

  1. 1. KIC InnoEnergy Technology Strategy Magrenov December 16th and 17th, Barcelona Celine Jullien Industry Program Management Officer
  2. 2. Content 1. Today’s objective and one message 2. The 3 building blocs of KIC InnoEnergyTechnology Strategy 3. Technology assessment and Innovation project selection 4. Link to innovation project management Copyright © 2013 KIC InnoEnergy 2
  3. 3. Today’s objective …one challenge 1. A Technology Strategy to drive ACTIONS and make impact 2. Selected Variables are KEY 3. To be UPDATED One Challenge: To “Magrenoved” it all
  4. 4. KIC InnoEnergy Technology Strategy – v2 (1/5) 3 building blocs: Strategy & Roadmap, Competence Mapping, Long term vision Competence mapping for Intra and Extra KIC Partners per thematic field Long term Vision Energy landscape 2022 2000-2012 2012-2017-2022 Strategy and Roadmap per thematic field 2013-2017 2000 2010 2013 2017 2022 Energy from Chemical Fuels KIC thematic fields Clean coal and Gas technologies Renewable energy Sustainable Nuclear and renewable energy convergence. Energy efficiency Smart and Intelligent Buildings and cities Smart grids and electric storage Copyright © 2013 KIC InnoEnergy 4
  5. 5. KIC InnoEnergy Technology Strategy – v2 (2/5) 3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision Objectives and methods Strategy and Roadmap per thematic field 2013-2017 • To build KIC strategic medium term roadmap per thematic field • Identify market challenges, business drivers and technologies to address those challenges • Assess KIC “Impactability” of selected topic, • Decide in which energy technologies to focus • Identify Industry value chain necessary, • Defining actions needed to increase “impactability” • Homogeneization & quality (value chain, technoeconomic data, depth and width) • Sounder iterations (stakeholders involved) • More discrimination Competence mapping for Intra and Extra KIC Partners per thematic field 2000-2012 • To provide an in depth understanding of KIC partners competences in the energy landscape • Analyzing KIC partners’ innovation capacity , characterized by Key Performance Indicators (KPI) • Mapping over 74 technology segments identified over the six KIC thematic fields • Identifying key players outside KIC; Top 10 players and future game changers • Better granularity (homogeneity, discrimination) per technologies • Complement analyzed KPIs • Freeze T0 Long term Vision Energy landscape 2022 2012-2017-2022 • To depict the whole energy landscape and produce a forward looking EU energy landscape and KIC positioning • In a five plus five year timeframe • Using both user and supplier perspectives • Per existing KIC thematic fields and new ones. • Screening 115 energy technologies • Decide where to priorize KIC investment (impactability, risk reward) • Homogeneize taxonomy with the other 2 building blocks • Define portfolio management criteria • Define investment strategy criteria 5
  6. 6. KIC InnoEnergy Technology Strategy – v2 (3/5) 3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision Assessment criteria Strategy and Roadmap per thematic field 2013-2016 Criteria for Technology Assessment  Shortest Time to market (for the technology involved)  Highest impact in: Energy cost decrease, Increase of operability, decrease of GHG effects  Leadership and competence of KIC partners in the said topic and technology  Declared KIC industry interest and commitment  Foreseeable regulatory impact  Required investment to develop the innovations  Cross impact in several applications  IRL Competence mapping for Intra and Extra KIC Partners per thematic field 2000-2012 Patent, publication and R&D data base  IP Scoring • Number of Patents • Quality of Patents  Innovation Scoring • R&D capacity • Strategic index  R&D scoring • Publications • Quality of publications • Collaboration scoring • # of R&D&I projects/$ • R&D&I partners quality • Valorization capacityscoring • # products in market • # spin-offs created Copyright © 2013 KIC InnoEnergy Long term Vision Energy landscape 2022 2012-2017-2022 Key criteria to select Technologies :  Consumer Readiness Level and Technology Readiness Levels (CRL-TRL) fit an gap from CRL =3+; TRL=6 to CRL=4; TRL= 8-9)  Size of the potential market 2022: Large and at least European or even Global  Risk-reward map is the final selection criteria to have a balanced porfolio • Define portfolio management criteria (IRL) • Define investment strategy criteria 6
  7. 7. KIC InnoEnergy Technology Strategy v2 (4/5) 3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision Assessment visuals Strategy and Roadmap per thematic field 2013-2017 Competence mapping for Intra and Extra KIC Partners per thematic field 2000-2012 Copyright © 2013 KIC InnoEnergy Long term Vision Energy landscape 2022 2012-2017-2022 7
  8. 8. KIC InnoEnergy Technology Strategy v2- (5/5) 3 building blocs: Strategy and Roadmap, Competence Mapping, Long term vision Results Strategy and Roadmap per thematic field 2013-2016 Competence mapping for Intra and Extra KIC Partners per thematic field 2000-2012 Long term Vision Energy landscape 2022 2012-2017-2022 Thematic Field: Sustainable Thematic Field:Smart Thematic Field: Intelligent Nuclear and Renewable Grids and Electric Thematic Field Clean EnergyStorage Field Efficient Convergence Thematic Buildings Coal and Gas and Cities Field Thematic Energy from Technologies Renewable Chemical Fuels Energies Copyright © 2013 KIC InnoEnergy 8
  9. 9. Technology assessment and Innovation project selection Objectives and criteria Objectives 1.Assess Innovation Project Proposals 2.Propose a ranking for KIC investment commitment Assessment criteria (transparent, formalized, communicated, known) A1 BUSINESS DEVELOPMENT A1.1 Preliminary product or service definition (problem statement, solution benchmark,…) 6,0 2,0 A1.2 Business opportunity assessment (market analysis, competitive analysis, value proposition 3,0 A1.3 A2 A2.1 A2.2 A2.3 for customers, ...) Soundness of IP analysis (background, freedom to operate, protections, etc.) RISK ANALYSIS Availability of required knowledge in the consortium Technical barriers identified and mitigation plan Evaluation of other risks (financial, societal, law, resources, team,…) and mitigation plan 1,0 5,0 2,0 1,5 1,5 A3 FINANCIAL VIABILITY A3.1 Project budget vs. market potential and scope of the project 3,0 1,0 A3.2 A3.3 A4 A4.1 Justification of requested KIC investment Assessment of plan for KIC investment return OPERATIONAL VIABILITY Soundness of project plan (milestones, deliverables, availability of resources, etc.) 1,0 1,0 4,0 2,0 A4.2 A4.3 A5 A5.1 A5.2 A5.3 A5.4 Soundness of consortium vs. value chain Quality of project management COMPLIANCE WITH KIC REQUIREMENTS Integration of students, academics, education organisations Potential to create business (start-ups, spin-offs, …) Compliance with KIC InnoEnergy roadmap Participation of SMEs 1,0 1,0 4,0 0,5 1,0 2,0 0,5 Copyright © 2013 KIC InnoEnergy 9
  10. 10. Technology assessment and Innovation project selection Tools Copyright © 2013 KIC InnoEnergy 10
  11. 11. Technology assessment and Innovation project selection Tools CRL [6] CRL [3-5] CRL [1-2] TRL [1-3] Co. [2016-2017] TRL [4-6] Co. [2018-2019] TRL [7-9] Co. [after 2020] TAM [-] TAM [~] TAM [+] Copyright © 2013 KIC InnoEnergy 11
  12. 12. Innovation Projects Market relevance / WP0 Topic (headline) 1. Product/service definition: a. Product/service definition/specification b. Technical assessment c. Problem statement d. Innovativeness e. Technical benchmark, alternative without 2. Market analysis a. Market benchmark (3-5 years) b. Product Market Combination’s, /unique selling points c. Customer business case (why would the customer buy?) d. Business case, (how to make profit?) Deliverable from WP0 List of expected products and/or services Assessment of technical aspects Description of what needs to be done technically Comparison and differentiation of the expected products and/or services with the state of the art Positioning of the function/performance of the expected products and/or services versus state of the art Target market segments and their sizes in Mio € List of major competitors and unique selling points of the new products Rentability analysis draft (profit and loss calculation) from vierwpoint of the customer Rentability analysis draft of the project's product (profit and loss calculation) from vierwpoint of the supplier / manufacturer of the product and/or service e. Marketing 3P’s (place, price, promotion) Draft of the markleting plan f. Required investment to overcome the valley Draft of the investment plan of death? Copyright © 2013 KIC InnoEnergy 12
  13. 13. Innovation Projects Market relevance / WP0 3. Competitive analysis: a. Market price at market entrance (because of Target cost and price of the new products and/or services design to cost) b. Competitors and the difference with the List of competitors and the value proposition of their competing proposed proposition products/services. Differentiation of the expected products/services from competing products/services c. Value chain available and connected? Description of all steps that need to be covered to make the new product / service available and who performs them d. Industrial partners committed? (project Major parts of the value chain are covered by partners to the consortium. consortium) These partners contribute adequate own resources and receive adequate KIC funding. Prefered form of the deliverable: Signed commitment from industrial partners (Project Agreement or LoI) 4. Freedom to operate: a. Intellectual Property: own IP Agreement which lists identified Background in the consortium and makes it available to the consortium and partners in the value chain. b. Intellectual Property: hostile External IP identified and analyzed with the result that development and production of the new products / services is not restricted by external IP c. Intellectual property: foreground and licensing List of areas where new IP is expected, and to whom this new IP shall be licensed 5. Detailed project plan/WBS a. What, when, who, where to reach the goal. Sound project plan b. What are the deliverables in scheme Milestones and output-oriented deliverables defined c. Risk’s and mitigation Risk analysis and mitigation plan available: Risks identified and sound mitigation actions established? Copyright © 2013 KIC InnoEnergy 13

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