This document discusses the challenges and opportunities that mobile network operators (MNOs) will face in 2013 and beyond. It identifies the need for MNOs to form external partnerships to develop new revenue streams, improve internal efficiency, and protect existing revenue sources amid increasing competition. MNOs must also fulfill rising market expectations around issues like energy efficiency and infrastructure sharing. Additionally, they will depend on factors outside their control like policies set by regulators regarding available spectrum and licensing frameworks. The document outlines specific technology, infrastructure, reliability, environmental, traffic and optimization challenges MNOs could face and potential new service opportunities in areas like machine-to-machine communications, mobile video calls, and mobile commerce.

1. Challenges & Opportunities
2013 - onwards
S.G.Bleivik/CEO mar13 1

2. Mobile Network Operators
 What will be the challenges and opportunities MNOs
will face in 2013 and beyond ?
 Some issues are not in the hands of the MNO, but still
will influence their business
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3. Identifying Potentials
 External partnerships required to develop MNO’s
business and increase revenue
 Internal efficiency, prioritizing, improved processes,
ensured reliability and quality, customer orientated
 Revenue & margin protection, in the context of
competition and rapid declining ARPU
 Creation of a new stricking and trendsetting service
(sms copy-cat)
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4. Fulfill Market Expectations
 Clean/green power supply in off-grid areas
 Energy Efficiency & off-peak Power-Save
 Infrastructure and O&M resource sharing
 Upgrade & Intro of latest technology
 ISO certified Recycling of obsolete assets
 Avail-/Reliability of access & services
 Willingness to subsidize expensive devices
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5. Authority Dependencies
Regulator License frameworks, changing the «game»
o Available Spectrum
o Policy on POIs, IGW
o Numbering Plan cap/structure
o Licensee Policies, old&new
o Infra/power sharing
o Environmental issues
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6. Supplier Dependencies
Vendor offering deliveries
o HW technology
o SW releases
o User Services
o Network functionality
o Upgrades
o Time schedule
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7. Operators Generic Challenge
 Telecommunications companies everywhere, the
future has "catch-22" written all over it.
 With technology evolving in every direction and
business models under threat, network operators are
obviously at a critical juncture.
 Keep Top20 customers, value subs and reduce churn
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8. Infrastructure Challenges
• Global mobile data traffic nearly twelve times
greater than total global Internet traffic in 2000
• 4G connection generates ~20 times more traffic on
average than a non-4G connection
• Smartphones represents >20% of total global
handsets in use, but <90% of total global traffic
• 2/3 of global mobile data traffic - video by 2017
How to cater for peaked traffic and still earn
revenue
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9. Focus Backhaul Capacity/Efficiency
 Backhaul planning is needed for long-term strategic
investment opportunity to enhance customers
Experience of Quality
 Enabling network capabilities is required to meet
demand through smart/flexible solutions for
backhaul. Introducing SDN
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10. Technology Challenges
 New Technologies
o LTE, SDN, SmallCells, MultiAccesTech
 The Big SwitchOff
o Legacy mobile & fixed infra, copper networks
 Asset Recovery
o Re-use/-sale/-furbish/-cycling
 Spares Management
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11. Reliability Challenges
 Data Security
o Hacking, Virus, data Tsunami
 Network
o Availability, Failure-ratio, Interrupts, Downtime
 Operational
o Fire, Terror, Revolution, Nature catastrophy
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12. Environmental Challenges
 Energy-consumption
 Utilize green & clean renewable energy
 CO2 emissions, carbon footprint
 Air Pollution, decrease radiation
 Site placements rural
 Antenna & tower placements
 Indoor coverage urban
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13. Traffical Challenges
 Design and optimize network configuration
 Tools to model and test network caps
 Maximize utilization of NE’s & infrastructure
 Predict future traffic growth in advance
 Smoothen traffic peaks (use of tariffs etc)
 Max throughput by flexibility & efficiency
 Establish infrastructure & NE redundancy
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14. Optimizing Technology shifts
 Pre-RFQ planning of Roll-In part of swaps
 Maximize ROI, profit from obsolete products
 Minimize hands-on of Roll-In process
 Ensure high quality on Inventory base
 Reduce interim storage of Roll-In products
 Decommissioning according to equipment category;
salable or scrap
 Meet Environmental Goals and KPIs
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15. Add Revenue, Deduct Opex
Appoint Reverse Logistic responsible to achieve
 Excess Assets Control in swap projects
 Last minute Roll-Out with re-use products
 Roll-In and Reverse Logistic efficient process
 Early determination of re-sale/scrap products
 Ensure 1-touch strategy, avoid own stocking
 Revenue from product and raw material sales
 Reduce opex from admin & logistic efficiency
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16. New Services Opportunities
 M2M alarm & tracking services, Streetlight control
 Canibalism services, mobile-IP, VoLTE
 Holographic conference calls (TeleHuman & Bodipod
with 3D graphics) & Video (LTE-based) calls
 Big data as business intelligence (again)
 Mobile Web to overtake PC Web
 Mobile commerce will (finally) become a thing
 Service enabler Low cost smartphones, at $100+
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17. Operator’s Opportunities
 Identify/Develop/Deploy new services leveraging network
infrastructures, customer relationships & billing/servicing
capabilities
 Develop new skill sets bringing innovative services to the
marketplace - in partnership with disruptive innovators
 Position as the infrastructure and go-to-market partner for
young, innovative companies, e.g., Whats App
 Embracing an "open platform" for delivering Next-Gen
information services to customers will depend upon the
ability of MNOs to engage, on a sustainable basis, with
startup companies
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18. Potential New Service
Provisions through established Satellite Corps:
 Finance, Banking, Insurance, Advertise
 Health (remote consultancy/surgery)
 Education (remote school/university)
 SMB concepts for Global business
 M2M mobile computer based services
 Mobile Web-design
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19. Potential Success Factors
 Environmentalfriendly operation
 Market based Services
 Competetive tariffs
 Bandwidth/speed
 Availability & Reliability
 Comunity & Business orientated
 Optimized utilization of infrastructure Assets
 Explore new&alternative revenue generators
 Cost control & efficiency, minimize op-/capex
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20. New Mega Trend
 Who will be able to introduce the next traffic and
revenue generating service ?
 «Chat/Video group-conferencing» F2F to celebrities,
pop/film-stars, sports-atleets, politicians ?
 Look outside of your organization
 Find potentials within innovative business
environments and start relationships for cooperation
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21. GOOD LUCK 2013 ∞
THINK OUTSIDE OF THE BOX
TALK TO NON PROFESSIONALS
DISCUSS OUTSIDE THE «FAMILY»
INTRODUCE EXTERNALS
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22. ONE-STEP-AHEAD
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