The LinkedIn Success Session most common ailments and cures

The LinkedIn
Success Session:
most common
ailments and
cures
VIRGINIA KATSIMPIRI PRESENTS
WARSAW, SEP 30, 2PM CET
WWW.VMENTORING.COM |
WWW.VTRANSLATIONS.GR
Interactive presentation and implementation workshop in one

SUCCESS
SUCCESS
SESSION:
SESSION:
MOST COMMON
MOST COMMON
AILMENTS AND CURES
AILMENTS AND CURES
THE LINKEDIN
THE LINKEDIN

THE LINKEDIN
SUCCESS SESSION:
MOST COMMON
AILMENTS AND CURES
REGISTER NOW!!
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LIVE WORKSHOP
BY VIRGINIA KATSIMPIRI
INTERACTIVE PRESENTATION AND WORKSHOP

Audience
Reminders
While waiting for others to come in, here
are some rules and reminders to keep in
mind.
Turn off your camera and microphone.
Feel free to type your questions in the
Q&A box.
Questions will be entertained and
personalized feedback will be given at
the 2nd part after the presentation.

Workshop
Outline
What we'll cover today:
The biggest mistakes translators make that
stop them growing their business
The secret to getting clients on demand
every single day through LinkedIn [outbound
approach]
The best way to get tons of your ideal clients
to contact you wanting to work with you
[inbound approach]
How to rapidly become the go-to expert in
your field through sharing compelling
content online
Copyright © 2022 Virginia Katsimpiri.
ALL Rights Reserved. Do not duplicate or distribute without permission.

About Me
Hi! I am Virginia, a Certified Greek
Translator & Business Strategist
With more than 15 years of experience in law, finance,
and aeronautics and defense. I hold an ΜA in translation
and an eMBA. For my MBA dissertation, I conducted a
qualitative research study on client acquisition
strategies for language professionals.
I am the creator of the Fully Booked Translator Formula
& the Ultimate LinkedIn Prospecting System, the first
comprehensive, results-oriented Business Mentoring
Programs for Language Professionals.
Founder of the Ask Your Mentor Anything initiative; a
virtual live show where Virginia and other experts
discuss translation business-related issues.

04
My 5-figure months
framework
How to create a compelling
marketing strategy that builds
your authority and credibility
in your field by sharing
compelling content online
Here’s
what we
are going
to cover
How to create and leverage
your strategy to consistently
getting clients on demand
every single day through
LinkedIn
Making a mindset shift to
become fully-booked

You are here
because...
· Do you want to turn your LinkedIn
Profile from a static online CV into a lead
generation machine?
· Do you want to expand your client-list
and grow your business with high-quality
leads and clients?
· Do you want to get a steady workflow
of high-quality leads and clients from
LinkedIn ?

Key mistakes to avoid in your LinkedIn
strategy to make it thrive over the long-
term.
How to create and leverage your strategy
to consistently getting clients on demand
every single day through LinkedIn
The best way to get tons of your ideal
clients to contact you wanting to work with
you
Did you
know this?
The biggest mistakes
translators make
My proven outbound approach
My inbound lead generation
approach

277%
LinkedIn is more efficient when it
comes to lead generation than
Facebook or Twitter.
WHY LINKEDIN?
It i a professional network. People are
there to do business.

Part I
Biggest Mistakes Translators & Interpreters
Make When They Market Their Services on
LinkedIn And How To Prevent Them

NO STRATEGY
Strategy and consistency is the key.
You need to optimize your content
for engagement. Create a prospect
list and contact them in a
strategical way.
Based on my experience mentoring other
colleagues since 2016 I have noted that
those mistakes are the most repeatable and
cost YOU a lot of time and money.

Leverage your
Strategy with intent.
How often are you actively using LinkedIn to engage
with your clients?
Are you optimising your profile for engagement?
Have you created a list of 100 - 150 prospects?
Are you connecting with 10-15 per day? [Remember
Engage]

Become
fully-booked
with your
ideal clients.
The majority of colleagues are using
LinkedIn to network with other
translators/interpreters.

NO IDEAL
CLIENT
Have you identified your target
market?
You need to grab the attention of your
ideal clients by posting, commenting,
liking & sharing content that they are
interested in.

Have you identified your target market?
Become fully-booked
with your ideal
clients.
What are your 2-3 fields of specialisation?
Whats is your Unique Selling Proposition?
What does differentiate your service from
competitors' offerings?

Leverage your
Inbound Strategy
with your content.
Are you liking and interacting with your prospects?
Are you optimising your posts for engagement?
Do you provide value instead of selling?
Have you included keywords on your LinkedIn profile?

Build your
LinkedIn
connections
with your
messages.
What you really need to do is
to have more natural
conversations with your
clients-No sales pitches.

Increase your sales
with natural
conversations.
What is the response rate to your emails?
The more personalised your outreach the more
likely a reply.
What is the connection request acceptance
rate on LinkedIn?

Leverage your
Outbound Marketing
with intent.
Say Thank you, ask questions, get into
conversations.
Never cold pitch people, it does not work.
The more personalised your outreach the
more likely a reply.
Contact the decision makers.

OUTBOUND MARKETING
The secret to getting clients on demand every single day through
LinkedIn [outbound approach]
INBOUND LEAD GENERATION
1The best way to get tons of your ideal clients to contact you
wanting to work with you

to make your LinkedIn
Strategy thrive over the
long-term.
9 TIPS

Start connecting with your
Ideal Clients.
Add 10-15 per day.
TIP #1:

Start posting non
translation-related
content.
TIP #2:

You post only
translation-
related content.
TIP #3:

OPTIMIZE YOUR LINKEDIN
COPY WITH CONTENT THAT
INTERESTS YOUR CLIENTS
AND ADD KEYWORDS.
TRY NOT TO POST TOO
LONG POSTS, TOO SHORT
POSTS ETC.
USE 3 HASHTAGS
THAT YOUR CLIENTS
FOLLOW.

CREATE A CONTENT
MARKETING STRATEGY.
WHAT TO POST, WHEN,
PURPOSE, RESULTS, ETC.
USE THE SCHEME 80/20
VALUE/SELLING.
80% PROVIDE VALUE /
20% SELL THROUGH YOUR
CONTENT.
BECOME HIGHLY
SPECIALIZED. THE MORE
YOU NICHE DOWN, THE
MORE CLIENTS YOU WILL
ATTRACT.

Mistakes to avoid in your
LinkedIn Strategy to make it
thrive over the long-term.
You don't leverage your content to gain engagement.
You post only translation-related content.
You haven't optimized your LinkedIn /content on your online
profiles/websites etc.
You don't include keywords in your copy.
You use hashtags that your clients don't follow.
You post too long posts, too short posts etc.
You don't have an ideal client.
You don't have a specialisation, niche.
Your connections are mostly colleagues, other translators & interpreters.
You don't have a content marketing strategy.
You mostly engage with other colleagues.
You don't use the scheme 80/20 value/sales
Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.

Remember 3% conversion rate
I was able to contact 9,145 clients
on LinkedIn in 2 months!

THE ULTIMATE LINKEDIN PROSPECTING SYSTEM
REVEALED
THE BASICS
Identify your ICA
Define your own USP
Optimize Your LinkedIn Profile
Develop Your Positioning
Create LinkedIn Messages that
start a conversation
GETTING STARTED
Create your prospect list with
100-200 ideal clients
Find the Decision Maker
Contact your 10-15 Ideal
Clients
Nurture the relationship with
them
BECOME A MASTER
Create content for your clients
Post daily, use hastags
Don't cold-pitch people
Monitor Your Progress
Explore the Sales Navigator
Automate The Process
By Virginia Katsimpiri
Copyright © 2022 Virginia Katsimpiri. All Rights Reserved. Do not duplicate or distribute without permission.

Part II
Get your chance to have your LinkedIn profile and strategy
reviewed and refined during the session!

QUESTIONS?
I would love to answer them!

Thank you!
For questions,
email me at info@vmentoring.com
Let's stay connected! Connect with me on
LinkedIn!
VMENTORING.COM

The LinkedIn Success Session most common ailments and cures

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