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Market Share Consultants' Client Process

David R. Shultz,  Small Business Innovator
David R. Shultz,  Small Business Innovator
David R. Shultz, Small Business Innovator✔ Helping small businesses to improve sales closing ratios, customer satisfaction, customer retention and cash flow ✔

Our goal is to make the entire marketing process as easy and seamless as possible for you. We pride ourselves on being one of the best marketing companies for small businesses and work to deliver the ultimate customer experience every time. We have recently introduced the Market Smart™ program to bring full scale marketing campaigns within the reach of the start-up or small businessperson. To learn more about our approach, contact us today to speak with an expert.

Market Share Consultants' Client Process

1 of 25
Strategy Is Nothing Without Execution
“Success doesn’t just happen.
Success is our process!”
~ David Shultz, CEO and Founder
How We Make Your Company Successful!
When we get a new client, we like to get to know more than just the project-specific
details. We believe that the best professional relationships are built on mutual
understanding and respect, and that’s why we aim to get to know the nitty gritty
about the businesses we have the honor of working with.
We Get to Know You…
While knowing just the facts isn’t enough, knowing the facts is important. That’s why
we’ve created a questionnaire that covers topics such as websites, and social
networks you are utilizing. We nail down exactly what our clients’ goals are. By getting
this all down on paper, we help keep the project organized and allow our clients to sit
down and really think about the content going into their project.
We Get to Know Your Industry…
Market Share Consultants thrives to be the expert in our clients’ industries. With our
skillset, there is no reason why your company shouldn’t be successful. We do
thorough research to identify the factors that make a business thrive and then create
our special formula for the success of our client.
Construction
Remodeling
Consumer
Electronics
Manufacturing
Retail
International
Marketing
High-Tech
Travel &
Entertainment
Design
We Get to Know Your Customer…
Everyone knows you need to create a successful marketing strategy in order to have a
successful business. Before deciding how to market to potential customers, we make
sure to take the time to figure out to whom you're marketing.
Ad

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Market Share Consultants' Client Process

  • 1. Strategy Is Nothing Without Execution
  • 2. “Success doesn’t just happen. Success is our process!” ~ David Shultz, CEO and Founder
  • 3. How We Make Your Company Successful! When we get a new client, we like to get to know more than just the project-specific details. We believe that the best professional relationships are built on mutual understanding and respect, and that’s why we aim to get to know the nitty gritty about the businesses we have the honor of working with.
  • 4. We Get to Know You… While knowing just the facts isn’t enough, knowing the facts is important. That’s why we’ve created a questionnaire that covers topics such as websites, and social networks you are utilizing. We nail down exactly what our clients’ goals are. By getting this all down on paper, we help keep the project organized and allow our clients to sit down and really think about the content going into their project.
  • 5. We Get to Know Your Industry… Market Share Consultants thrives to be the expert in our clients’ industries. With our skillset, there is no reason why your company shouldn’t be successful. We do thorough research to identify the factors that make a business thrive and then create our special formula for the success of our client. Construction Remodeling Consumer Electronics Manufacturing Retail International Marketing High-Tech Travel & Entertainment Design
  • 6. We Get to Know Your Customer… Everyone knows you need to create a successful marketing strategy in order to have a successful business. Before deciding how to market to potential customers, we make sure to take the time to figure out to whom you're marketing.
  • 7. What Does Your Customer Look Like? By understanding the characteristics of an engaged customer, we help you determine which customers are primed to do more business with you and which customers you need to re-engage to retain them.
  • 8. What Is Your Identity? You may have your business’ identity set in stone and that is great. However, for start- ups and those interested in re-branding, creating your corporate identity represents a process during which we help you identify what distinguishes your company from the competition. We believe that your brand identity should not just be a mission statement on the wall and a logo. Your brand is a reflection of your company’s thinking, character, and values.
  • 9. We Build Your Social Media Platforms… Social Media is now a necessity for all businesses, large and small. Social Media is a big part of expanding your digital footprint. It’s also a great way of driving much needed organic traffic to your website. The bigger your social media presence the wider your net for capturing potential leads!
  • 10. We Strategize and Execute Your Social Media… Through years of evolution in the social media industry combined with trial and error, we’ve learned what it takes to truly have a successful social media strategy. A strategy that is poised for success in marketing to your customers on a variety of virtual platforms.
  • 11. We Can Build Your Website… Websites are your number one lead generator but it’s also your online identity! We carefully take into consideration your company and sculpt your new website to be aesthetically pleasing, user friendly and to generate money.
  • 12. We Enhance the Visits To Your Website… The challenge for any business is to make sure that when people look for your product or service, they find you and not a competitor. Ultimately, to increase organic site traffic you need to give your customers what they want – easy and convenient access to quality advice, information and insight. RESPONSIVE DESIGN MOBILE SEARCH DESIGN
  • 13. We Optimize Your Website… “Google only loves you when everyone else loves you first.” ~ Wendy Piersall “When it comes to your online strategy we believe in only one thing, dominate, dominate, dominate!” ~ David R Shultz WEBSITE CONVERSION OPTIMIZATION SEARCH ENGINE OPTIMIZATION Basic search engine optimization (SEO) is fundamental and essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Driving people to your website is the easy part. Getting them to stay is more difficult. Website conversion optimization will make sure your website traffic has no reason to leave.
  • 14. We Drive Traffic to Your Website… When it comes to driving traffic to your website there are at least two big options: search engine optimization (SEO) which we already addressed and pay-per- click advertising (PPC). Using PPC to drive business to your website is a great way to diversify your traffic sources and to protect yourself from any variance you might encounter with organic SEO or content marketing.
  • 15. We Analyze The Traffic To Your Website… Understanding how to track the visitors to your website is essential in order to retain and convert these visitors into leads, sales, and repeat visitors. Knowing where your visitors are coming from and what they are doing help develop a successful and profitable website.
  • 16. We Generate Leads Offline Too… Leads come from two main sources - online and offline. While both leads are equally important, the way you generate them is different. Both require different strategies and both also use different approaches. We can help you fully maximize your results by effectively combining your online and offline lead generation efforts.
  • 17. We Help Convert Leads To Sales… Marketing Automation places a priority on pushing leads from the top of the marketing funnel to the bottom, where they become sales-ready. Prospects can be evaluated based on their activities, and then nurtured further down the funnel with drip campaigns moving them from contact to customer.
  • 18. Introducing Our Services… Our goal has always been to provide our clients with marketing solutions that are easy to use and customer service that exceeds expectations. We wanted to come up with affordable and dynamic marketing solutions that clients can grow into over time. You determine which tools are most important for your team; however, when you decide to expand your marketing initiatives, we will be there. Marketing Strategy • Company launch, re-launch (brand rescue) • Messaging for companies and products/services/vertical markets • Go-to-market strategy • Relationship marketing • Outsource CMO • On-boarding and executive coaching Inbound Marketing • Strategic and tactical plans • Lead generation and lead nurturing strategy and implementation • Marketing automation management • Content, call-to-action and landing page development • Webinar production and attendee recruitment • Email template design and ESP management • CRM integration Production and Realization Services • Website development in WordPress, for marketing and operational / transactional sites • SEO – Search Engine Optimization • Direct marketing design, production and fulfillment services • Event management (trade show or proprietary) including concept, promotions, implementation, recruitment and staffing • Media buying (online, email, print, outdoor) • Branding and corporate identity • Brochure design and content development • White paper, eBook, case study and speech writing • PowerPoint development (content, theme)
  • 19. Now, Get To Know Us… Market Share Consultants doesn’t just have the technology for successful and efficient marketing, it also has the people. With 35 years in Marketing, Sales and Operations, David is a Small Business Innovator, Keynote Speaker, Best Selling Author, Sales Trainer and grower of businesses. David has collected an arsenal of strengths making him a leader in business growth and marketing. With 8 years of management in the food and beverage industry, Mara is a champion that uses her strengths in operations, consultative sales, customer relationship management, marketing and social networking. With 5 years’ experience in public relations and marketing Martha has worked in PR boutiques, Home Improvement and Hollywood. Bringing the world’s attention to restaurants, spas, design/build firms, TV shows and films, she excels in spreading the word. With 10 years of experience Jordan is a Search Engine Wizard dominating Google with his expertise and driving clients to SEO Success. The magic is in his method, helping businesses capture leads and growing bottom line revenue. David Shultz, CEO/Founder Martha Staab, Director of Marketing Jordan Parkes, SEO Specialist Mara Shultz, SVP/Co-Founder
  • 20. Now, Get To Know Us… Our team includes project managers, campaign managers, creative minds, communication experts, forward thinkers, problem solvers, planners, visionaries and innovators. Dan has 10 years of marketing experience in the hospitality and Media Management fields. He has a vast knowledge of online marketing and business growth. He is a marketing leader and the one you need on your team. Cameron grew up in the world of entrepreneurs. She joined Market Share because she believed in our concept. Her experience in sales in both construction and real estate development have given her a the knowledge to help you grow. Sierra graduated from the Design Institute of San Diego. She has honed her skills around residential and commercial drafting, permit plans, and structural design. She has a keen eye for detail and all her customers get the full Monty experience. Coco is a visiting scholar at Boston University. She came to us because of her knowledge of China and headhunting skills. Her education has developed her understanding of consumer behavior and what drives them to buy. Sierra Langel, Sales & Design Dan Hurth, SMO/PPC Specialist Cameron Fay, Director of Sales Coco Li, Senior Marketing Associate
  • 21. Now, Get To Know Us… All of our team members are passionate about your brand. They are excited and energetic about making it look its best. They work around-the-clock if necessary to make sure everything is at its best for you, all the time and everywhere. Spencer is a graduate of the University of Colorado, Boulder. His ardent desire to learn everything and to put that knowledge to work is legendary in our office. His aspiration is to one day be a leader in global business operations. Taylor is studying at California State University, San Marcos. His high energy put him on the firing line to help some of our more unique clients. His customer service skills and desire to do research make him an integral part of our team. Karla is currently attending school at California State University, San Marcos as a 4th year business marketing degree major. Her excellent research and writing skills have allowed us to hand over an entire department to her. Jarrod is a U.S. Marine Corps Veteran and is currently attending Palomar College in San Marcos. His work with our partner MDMC Entertainment is online and in-person marketing for several established actors in Hollywood. Spencer Hatch, Content Specialist Taylor David, Marketing Associate Karla Dollberg, Jr. Marketing Associate Jarrod Staab, Jr. Marketing Associate
  • 22. Get To Know A Few Of Our Clients… A firm that understands the finer points of specific industries is a firm that provides superior marketing and sales guidance. Market Share Consultants’ expertise and knowledge of trends and issues contribute to successful outcomes for our clients.
  • 23. Get To Know A Few Of Our Partners… Our partners are one of the cornerstones of Market Share Consultants. Having worked with them for over 5 years now they continue to inspire us with their creativity. We love working with them and so will you.
  • 24. Why Us?… Marketing is no longer an expensive luxury; it’s a necessary and essential element of your business. Outsourced marketing offers companies with reduced or strained resources a combination of various marketing experts at different levels, such as marketing directors, marketing managers and marketing assistants. Our role is to achieve just the right mix of resources and talent to ensure the overall marketing success of your business. 1. It's Cheaper ... Really Really Cheaper 2. You'll Have a Competitive Digital Marketing Strategy 3. A Chance to Expand Your Marketing Anytime 4. Minimal Management & HR 5. Established Processes 6. A Fully-Equipped Team
  • 25. Contact Us?… Want to get to know us better? Give us a call, shoot over an email, and send out a carrier pigeon – whatever works for you! Or you can simply click on the link below. We don’t mind how you contact us; just reach out when you’re ready. We’ll be keeping the light on just for you! 810 E. Baseline Rd., Unit A Lafayette, CO 80026 727-743-3799 www.marketshareconsultants.com http://www.marketshareconsultants.com/contact/