** My Presentation Slides for the WCEC Event 6/10/14 **
Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.