Talking Human, Speaking Social By Penina Rybak

637 views

Published on

** My Presentation Slides for the WCEC Event 6/10/14 **
http://www.wcecnj.org/seminar-details.aspx?ClassID=848
Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
637
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Talking Human, Speaking Social By Penina Rybak

  1. 1. Talking Human: Creating a Digital Avatar with Heart WCEC Business Growth Meet-up 6/10/14, Summit NJ Presents Speaking Social: An Introduction to Social Media in the iEra By Penina Rybak CEO, Socially Speaking LLC Director: The NICE Initiative for Female Entrepreneurship Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to Balance Your Cravings for Humanity & Technology in Today’s Startup Culture ©2014, Socially Speaking LLC, All Rights Reserved
  2. 2. My Digital Footprint: LinkedIn Page: Penina Rybak Email: penina@niceinitiative.com Website: niceinitiative.com, sociallyspeakingLLC.com About.Me: http://about.me/NICE.Initiative/# Twitter: @PopGoesPenina Tumblr: The NICE Initiative http://niceinitiative.tumblr.com WordPress Blog for Book: http://niceinitiativeblog.wordpress.com Huffington Post Column: http://huff.to/1blTu8J Pinterest: Peninaslp Slideshare: http://www.slideshare.net/PeninaRybakMACCCSLPT Facebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship YouTube: storytellergal Vimeo: https://vimeo.com/user19684006 ©2014, Socially Speaking LLC, All Rights Reserved Talking Human - Creating a Digital Avatar with Heart: An Intro
  3. 3. Whom Do We Thank for Digital Avatars? Millenials!!!
  4. 4. Your Life Online & Offline MUST Be Balanced!
  5. 5. Your Digital Avatar Must Consistently and Creatively Balance & Mirror “Me” & “We”! The NICE 3 E’s of Engagement: • Educate • Entertain • Encourage Change
  6. 6. Talking Human = Emotional Resonance Emotional Resonance is the #1 Goal in Social Media & Entrepreneurship! It’s Achieved Through Laying Train Tracks for Better Storytelling • Visuals • Humor Text ©2014, Socially Speaking LLC, All Rights Reserved
  7. 7. Talking Human > Better Emotional Resonance Visual Content Marketing is the driving force behind new trends in social media. But at the end of the day, it's finding the absurd in the human condition, and "sharing a moment" by collectively laughing about it, that counts. It spurs collective change, promotes branding, and gives the competitive, solitary, sometimes grueling nature of entrepreneurship in the iEra its wings to be free, and be more in touch with humanity. Text ©2014, Socially Speaking LLC, All Rights Reserved
  8. 8. Talking Human > Emotional Resonance To Learn More, Check Out: • The NICE Reboot Book Chapter 2 • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog • Penina Rybak’s Slideshare Page • Penina on Twitter: @PopGoesPenina Text ©2014, Socially Speaking LLC, All Rights Reserved
  9. 9. Talking Human = Problem Solving Questions to Ask: • What Pain Points Are You Addressing? • How Do You Know? (Social Listening and Content Curation) • How Will They Know? (Content Creation, Blogging, and Social Media Channels) • How to Problem Solve Methodically for Long Term Effects? Text ©2014, Socially Speaking LLC, All Rights Reserved
  10. 10. To Learn More, Check Out: • The NICE Reboot p. 25, 187 • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog Text ©2014, Socially Speaking LLC, All Rights Reserved Talking Human = Problem Solving
  11. 11. Finding Your Niche = Understanding the “Politics of the Playground”Questions to Ask: • What’s Your Learning Style? • Who’s Your Target Audience? Buyer Personae? • When’s Your Timer Up? Creative Constraints? • What’s Your Mobile Tech IQ? Your Stand on Automation? • What’s Your Millennial Game Plan? • What’s Your Digital Reputation Management Plan? Text ©2014, Socially Speaking LLC, All Rights Reserved
  12. 12. To Learn More, Check Out: • The NICE Reboot p. 120-132, 162-164, 171-172 • The NICE Reboot Amazon Reading List: http://amzn.to/1iQEch1 • Profiles & Archetypes: http://dianebertolin.com http://moz.com/blog/personas-understanding-the-person-behind-the-visit http://www.pamorama.net/2014/02/08/buyer-personas-content-marketing/? utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=pamora ma • The NICE Initiative Tumblr Blog • The NICE Reboot Wordpress Blog Text ©2014, Socially Speaking LLC, All Rights Reserved Finding Your Niche = Understanding the “Politics of the Playground”
  13. 13. Final Words Thanks to Millenials, social media is now a powerful business tool that can and should be leveraged for emotional resonance with others, greater global problem solving, and more refined and defined digital marketing campaigns. Four Successful Digital Avatar Traits: • Fosters relationships & interactions across platforms • Uses technology playfully AND meaningfully • Connects behavior with products/brands • Visibly networks & combines ideas & outcomes in new, positive, creative, & unexpected ways   Text ©2014, Socially Speaking LLC, All Rights Reserved
  14. 14. Suggested Links1. http://zite.com 2. http://alltopstartups.com 3. http://www.socialmediaexaminer.com 4. http://www.steamfeed.com 5. http://blog.bufferapp.com 6. http://rebekahradice.com 7. http://weighyourmind.com 8. https://www.americanexpress.com/us/small-business/openforum/explore/ 9. http://blog.startupprofessionals.com/2014/05/customer-engagement-is-key-to-branding.html 10. http://www.makeuseof.com/tag/6-free-social-media-guides-business-owners-read/ 11. http://www.businessesgrow.com/2014/05/27/social-media-mistakes/ 12. http://blog.bufferapp.com/free-image-sources-list?utm_content=buffer95c32&utm_medi um=social&utm_source=facebook.com&utm_campaign=buffer Text ©2014, Socially Speaking LLC, All Rights Reserved
  15. 15. By Penina Rybak MA/CCC-SLP, TSHH Speech-Language Pathologist, Educational Technology Consultant Founder/CEO Socially Speaking LLC Author: The NICE Reboot-How to Become a Better Female Entrepreneur Creator: The Socially Speaking™ iPad App Websites: sociallyspeakingLLC.com & niceinitiative.com Twitter: @PopGoesPenina Try the Socially Speaking™ Experience! Join the NICE Initiative for Female Entrepreneurship!

×