** My Presentation Slides for the WCEC Event 6/10/14 ** http://www.wcecnj.org/seminar-details.aspx?ClassID=848 Crafting a digital avatar with heart is a necessity, not a luxury, in today’s tech-driven, globally connected, uber-competitive, and fast paced startup culture. A successful entrepreneur in the iEra needs to rethink the definition of community. Especially women entrepreneurs. Why? Because we are particularly effective social media users who are biologically hardwired to appreciate its global reach and accessibility. Because we can use empathy and collaborative skills to make it work for us by networking and acting on our understanding of the human mind and how buyers buy. That’s why humanizing one’s digital avatar and “talking human” is crucial to the social communication and social technology process. Entrepreneurship today is rife with opportunities to create, communicate, and collaborate with people in different locales, industries, and venues. Thanks to technology, especially social technology, ecosystems are being defined and refined on an almost daily basis, thus promoting disruptive innovation and new opportunities.

1. Talking Human: Creating a Digital Avatar with Heart
WCEC Business Growth Meet-up
6/10/14, Summit NJ
Presents
Speaking Social: An Introduction to
Social Media in the iEra
By Penina Rybak
CEO, Socially Speaking LLC
Director: The NICE Initiative for Female Entrepreneurship
Author: The NICE Reboot-A Guide to Becoming a Better Female Entrepreneur: How to
Balance Your Cravings for Humanity & Technology in Today’s Startup Culture
©2014, Socially Speaking LLC, All Rights Reserved

2. My Digital Footprint:
LinkedIn Page: Penina Rybak
Email: penina@niceinitiative.com
Website: niceinitiative.com, sociallyspeakingLLC.com
About.Me: http://about.me/NICE.Initiative/#
Twitter: @PopGoesPenina
Tumblr: The NICE Initiative http://niceinitiative.tumblr.com
WordPress Blog for Book: http://niceinitiativeblog.wordpress.com
Huffington Post Column: http://huff.to/1blTu8J
Pinterest: Peninaslp
Slideshare:
http://www.slideshare.net/PeninaRybakMACCCSLPT
Facebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurship
Google +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurship
YouTube: storytellergal
Vimeo: https://vimeo.com/user19684006
©2014, Socially Speaking LLC, All Rights Reserved
Talking Human - Creating a Digital Avatar with Heart: An Intro

3. Whom Do We Thank for Digital Avatars?
Millenials!!!

4. Your Life Online & Offline MUST Be Balanced!

5. Your Digital Avatar Must Consistently and Creatively
Balance & Mirror “Me” & “We”!
The NICE 3 E’s of Engagement:
• Educate
• Entertain
• Encourage Change

6. Talking Human = Emotional Resonance
Emotional Resonance is the #1 Goal in
Social Media & Entrepreneurship!
It’s Achieved Through Laying Train Tracks for
Better Storytelling
• Visuals
• Humor
Text ©2014, Socially Speaking LLC, All Rights Reserved

7. Talking Human > Better Emotional Resonance
Visual Content Marketing is the driving force
behind new trends in social media. But at the
end of the day, it's finding the absurd in the
human condition, and "sharing a moment" by
collectively laughing about it, that counts. It
spurs collective change, promotes branding,
and gives the competitive, solitary, sometimes
grueling nature of entrepreneurship in the iEra
its wings to be free, and be
more in touch with humanity.
Text ©2014, Socially Speaking LLC, All Rights Reserved

8. Talking Human > Emotional Resonance
To Learn More, Check Out:
• The NICE Reboot Book Chapter 2
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
• Penina Rybak’s Slideshare Page
• Penina on Twitter: @PopGoesPenina
Text ©2014, Socially Speaking LLC, All Rights Reserved

9. Talking Human = Problem Solving
Questions to Ask:
• What Pain Points Are You Addressing?
• How Do You Know? (Social Listening and
Content Curation)
• How Will They Know? (Content Creation,
Blogging, and Social Media Channels)
• How to Problem Solve Methodically for
Long Term Effects?
Text ©2014, Socially Speaking LLC, All Rights Reserved

10. To Learn More, Check Out:
• The NICE Reboot p. 25, 187
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Talking Human = Problem Solving

11. Finding Your Niche = Understanding the
“Politics of the Playground”Questions to Ask:
• What’s Your Learning Style?
• Who’s Your Target Audience? Buyer
Personae?
• When’s Your Timer Up? Creative
Constraints?
• What’s Your Mobile Tech IQ? Your Stand
on Automation?
• What’s Your Millennial Game Plan?
• What’s Your Digital Reputation
Management Plan?
Text ©2014, Socially Speaking LLC, All Rights Reserved

12. To Learn More, Check Out:
• The NICE Reboot p. 120-132, 162-164, 171-172
• The NICE Reboot Amazon Reading List:
http://amzn.to/1iQEch1
• Profiles & Archetypes:
http://dianebertolin.com
http://moz.com/blog/personas-understanding-the-person-behind-the-visit
http://www.pamorama.net/2014/02/08/buyer-personas-content-marketing/?
utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=pamora
ma
• The NICE Initiative Tumblr Blog
• The NICE Reboot Wordpress Blog
Text ©2014, Socially Speaking LLC, All Rights Reserved
Finding Your Niche = Understanding
the “Politics of the Playground”

13. Final Words
Thanks to Millenials, social media is now a powerful
business tool that can and should be leveraged for emotional
resonance with others, greater global problem solving, and
more refined and defined digital marketing campaigns.
Four Successful Digital Avatar Traits:
• Fosters relationships & interactions across platforms
• Uses technology playfully AND meaningfully
• Connects behavior with products/brands
• Visibly networks & combines ideas & outcomes in new,
positive, creative, & unexpected ways
Text ©2014, Socially Speaking LLC, All Rights Reserved

14. Suggested Links1. http://zite.com
2. http://alltopstartups.com
3. http://www.socialmediaexaminer.com
4. http://www.steamfeed.com
5. http://blog.bufferapp.com
6. http://rebekahradice.com
7. http://weighyourmind.com
8. https://www.americanexpress.com/us/small-business/openforum/explore/
9. http://blog.startupprofessionals.com/2014/05/customer-engagement-is-key-to-branding.html
10. http://www.makeuseof.com/tag/6-free-social-media-guides-business-owners-read/
11. http://www.businessesgrow.com/2014/05/27/social-media-mistakes/
12. http://blog.bufferapp.com/free-image-sources-list?utm_content=buffer95c32&utm_medi
um=social&utm_source=facebook.com&utm_campaign=buffer
Text ©2014, Socially Speaking LLC, All Rights Reserved

15. By Penina Rybak MA/CCC-SLP, TSHH
Speech-Language Pathologist, Educational Technology Consultant
Founder/CEO Socially Speaking LLC
Author: The NICE Reboot-How to Become a Better Female Entrepreneur
Creator: The Socially Speaking™ iPad App
Websites: sociallyspeakingLLC.com & niceinitiative.com
Twitter: @PopGoesPenina
Try the Socially Speaking™ Experience!
Join the NICE Initiative for
Female Entrepreneurship!