Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken

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Evaluation of Jens Friis, Responsfabrikken's Mobile Marketing Trends 2009 presentation at a web seminar hosted by Michael Leander, Markedu

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Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken

  1. 1. EVALUATION Mobile Marketing Trends 2009 by Jens Friis, Responfabrikken 11-03
  2. 2. Featured speaker: Jens Friis, Responfabrikken http://www.responsfabrikken.dk
  3. 3. Brought * to you by * Ok to click on logos :- )
  4. 4. Summary Mobile Marketing Trends 2009 webseminar 11. March 2009 <ul><li>33 people from 15 countries signed up for this FEDMA and Fokus Integrated web-seminar </li></ul><ul><li>12 people showed-up (lowest ever) </li></ul><ul><li>12 received an evaluation email) </li></ul><ul><li>7 people filled out the evaluation (58,33%) </li></ul><ul><li>Here are the results. . . </li></ul>
  5. 5. ” Evaluate speaker: Jens Friis” 1 is bad – 7 is great Jens Friis only had 2 days of preparation, but contents of presentation was rated quite high
  6. 6. ” Evaluate moderator: Michael Leander” 1 is bad – 7 is great Moderator evaluation
  7. 7. Marketing quality and technical quality 1 is bad – 7 is great Marketing quality once again scored very high Technical quality was not as good as it usually is
  8. 8. 42,86% said they are likely to recommend the “Mobile Marketing Trends 2009” web-seminar to others 42,86% vs. 57,15% proves mobile marketing is a difficult topic to present
  9. 9. Did the web-seminar meet your expectations? 71,43% had their expectations met. That’s good.
  10. 10. Testimonials, recommendations and constructive feedback “ A pity, in China we had problems. Voice was OK only with echo after 3 restart. See also for this kind of seminar good possibilities for our China project. Mobile phones marketing, real marketing is not real good.” Due to time constraints we have not yet asked this person if we may publish his or her name
  11. 11. Testimonials, recommendations and constructive feedback &quot;The webinar privide a good insight into Mobile Marketing. The Case Studies were well choiced and interesting. I pick up some ideas for Mobile Marketing at my company .” Due to time constraints we have not yet asked this person if we may publish his or her name
  12. 12. Testimonials, recommendations and constructive feedback “ This web-seminar was very useful for me, as it provided an important information of modern trends in Marketing 2.0. Both of orators demonstrated excellent speaking skills. I will recommend this seminar.
  13. 13. <ul><li>Great feedback, thank you. We will use it to improve the next web-seminars </li></ul><ul><li>We are working hard to identify more speakers, more interesting topics and look forward to seeing you at one of our events. </li></ul><ul><li>More web-seminars and marketing events here: </li></ul><ul><ul><li>www.markedu.com </li></ul></ul>Moving forward
  14. 14. <ul><li>Conversion from signup to attendance is a real issue with web-seminars as it is with regular seminars. It proved particularly true for the Mobile Marketing Trends web seminar. </li></ul><ul><li>Jens Friis had very little time to prepare his presentation. </li></ul><ul><li>To match speaker and topic is evidently very important and in turn to match speaker/topic with attendees to achieve highest attainable recommendation and satisfaction rate </li></ul><ul><li>Stay tuned: http://meemoo2.com </li></ul>Marketing learnings by Michael Leander
  15. 15. Marketing events you can afford www.markedu.com

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