Public Mobile's Mini Website audit

1. Public Mobile
Mini-Website Audit
Shubham Arora
TR3
382942

2. Reaching out to the public
● Front page was on point with the best deal to highlight
● Features as saving options gets attention
● Focus on referring to friends with sales oriented goals
● Doing things differently but with no call centres?

3. Good or Bad?
Good
1. Clear Message with no transparency
2. Worked on giving best Coverage
3. Plans provided upfront
4. Explaining saving options
5. Targeting young individuals who likes
to save extra money
Bad
1. Should work on identifying server
location
2. Not every individual can be satisfied
with text feedback
3. Customer service is better
experienced if done on call

4. Graphics and Target Audience
Graphics
❖ Basic but convenient
❖ Easy to understand
❖ Making sim card a logo is a unique
idea
❖ All functions are easy to locate of
every sector
Target Audience
❖ Audience of age 18-35 years old.
❖ Age group of spending less money on
data plans and calling packs,
❖ Key message is to save money and
can be seen on website
❖ Saving money tactics encourage low
income people

5. Media Coverage
➔ Company Rightly focuses on media attention by being active on all social platforms
➔ Youtube ads gives a platform to start from
➔ Doing things differenlty as there is no customer service platform attracted many
consumers who prefer texting
➔ Twitter fast replies and feedback help company build brand loyalty
Online replies and Communication
➔ Our focus was to diminish long wait-line on calling customer service which was
done successfully
➔ Fast replies on twitter and other platforms help to form better communication
➔ We should not solely depend on social replies, extreme situations should be
handled on call.

6. Strengths
● Low Costs
● Engage on social media
● Strong provider(Telus)
● No Physical store
Weakness
● Poor signal Issues
● Current public reviews
● Brand Awareness
● No physical store
Threats
● Providers with better customer
service
● Providers with better user base can
even grab even the new users
Opportunity
● Low Price
● Telus Support
● Growth at start is phenomenal
● Better service will attract more
consumers