Latest trends in content marketing 2020

1. Latest Trends in
Content Marketing
Haripriya Muralikrishnan
June 8, 2020

2. What is Content
Marketing?
An approach where businesses use
CONTENT:
- Blogs
- eBooks
- Case studies
- Market research
- Videos
- Podcasts…
to attract, engage and convert
potential customers and retain
existing customers.

3. Ref: Infographic from MarketingProfs

4. B2B Content Marketing
Using content to:
- Expand a business’s audience
- Strengthen and develop product affinity
- Drive leads and sales by appealing to other businesses
- Build a community
This is not single consumer-facing content.

5. What should your
content do?
a. Make your product
searchable in the market
b. Educate audience(s)
c. Build credibility/trust
d. Build subscribed audiences
e. Generate sales/revenue
f. Build loyalty

6. Content Marketing Cycle
Ref: Infographic from Cooler Insights

7. Strategies for better B2B Content Marketing
Identify your audience
Creativity: Come up with new ideas
Market your content
Sell the story before selling your product
Promote user experience
Understand the importance of collaboration
Analyze using metrics
Solve business problems
with your content
Add Call to Action
Use other publishing platforms

8. What prospects want?
Direct Answers to questions:
a. Solutions to business problems
b. Product comparisons
c. Product/service reviews
d. Pricing documents
e. Expert opinions
f. Demo videos
g. Technical Help documents

9. Must-use Content Marketing formats in 2020
Expert
Blogs

10. Must-use Content Marketing formats in 2020
Educational resources
- Courses
- eBooks
- Infographics
- Case studies

11. Must-use Content Marketing formats in 2020
Podcasts

12. Must-use Content Marketing formats in 2020
Ultra-targeted emails

13. Must-use Content Marketing formats in 2020
Social media content

14. Must-use Content Marketing formats in 2020
Video content
- Vlogs
- Live videos
- Educational videos

15. Must-use Content Marketing formats in 2020
UGC
(User Generated Content)
- Testimonials
- Reviews

16. THANK YOU
📧haripriyam@dckap.com