This presentation was made for my Marketing Management Course. In this presentation, I discuss brand awareness on Social Media and Digital Marketing.

2. Topic Is
 Brand Awareness
 Social Media
 Digital Marketing

3. What Is Brand
Awareness??
To recall
To recognize
For a particular
product or services By
potential customers

4. What IS Social
Media??
 Two-way form of
communication
 allows users
 to interact
 with the information
being transmitted.

5. What is Digital
Marketing??
 Digital technologies
 Using internet
 Mobile Phones
 Social networking sites

6. Branding Awareness
through Social Media &
Digital Marketing
Can Provide identities
about the company
Services and products
Strong relationships with
customers
Feedback from the
customers
To inform about the latest
product news
Easily identified new
customers

7. Types of
Customers
i) Offline
ii) Online

8. Offline
Customer
Created through
face to face.
Ex: committees,
social gatherings,
meetings, word of
mouths.

9. Online
Customers
Created from social
sits, E-mail database,
Search Engine
marketing.

11. Online
Branding
I. How People Find
you online?
II. What they say
about you online?
III. What they say to
others about you
online?

12. Online
Branding
The consumer promise
Build trust by
delivering on that
promise
Continual improvement
Innovating beyond the
familiar

13. Effectiveness Of
Social Media as a
branding tool
i. Engagement
ii. Skills
iii. Consistency
iv. Improved sales
v. Increased exposure
vi. Generated leads
vii. Reduced marketing expenses
viii. Provided marketplace insight
ix. Developed loyal fans

14. Benefits and
Success factors of
social media
Generating exposure to businesses
Increasing traffic/subscribers.
Building new business partnerships
Rise in search engine rankings.
Generating qualified leads due to better
lead generation efforts.
Selling more products and services.
Reduction in overall marketing expenses

15. Brand loyalty
 It’s consumer’s commitment
to repurchase.
 Determined by several
distinct psychological
processes.
 Customers’ perceived value,
brand trust, satisfaction,
repeat purchase behavior,
and commitment.

16. Brand
strategy
The images that should be convey.
The messages that delivered on
the website, proposals and
campaigns.
The way of employees interaction
with customers.
A customer’s opinion versus with
the competitor.

17. Itronic business
portfolio and E-
commerce strategy
According the Itronic
management, factors that
attract customer to buy or
do business with the
Itronic is its unique selling
points, which include:
Products quality
Customer service
Brand association

18. Itronic online
demographics
statistics

19. Social Media Platforms and
content posted

20. Digital Marketing
• Mobile
Apps
• Ads in
Mobiles
• ORM
• Analytics
• Pay Per
Click
• Display Ads
• Video Ads
• Social Media
• Email
Marketing
• Direct Traffic
• SEO
• Social Media
• Inbound
Marketing
• Email
Marketing
Organic
Marketing
Paid
Marketing
Mobile
Marketing
Reporting

21. Digital Marketing
Strategy
Pull marketing:
Websites and blogs
Company’s social media
profiles
To create attention
through different kinds of
advertising, such as TV
ads, online banner ads
and social media

22. Digital Marketing
Strategy
Push Marketing:
Email Campaign
Certain offers through your
social media profiles
Send push information and
promotional material directly
to end users through email
or fliers to generate
demand.
Create an email database
of potential customers

24. MARKETING
FUTURE
Clearly, the strengths of the Internet
as a marketing medium far outweigh
the negatives
Companies grappling with the issue
of whether to market via the Internet
are already behind
Companies attempting to build a
coherent Internet marketing strategy
must begin to believe that the Web is
likely to be the center of their
marketing future, not simply an
adjunct to traditional marketing
methods