This document discusses how marketing tools have evolved with technology to target customers more precisely. It outlines how tools allow businesses to design strategic campaigns to promote visibility and sales. Tools also enhance the customer experience through customized ads, rich content, and social media engagement. However, marketing in the multi-device environment poses challenges in measuring effectiveness and respecting personal privacy.

1. By Kayla Kille

2. Agenda
 Background
 Purpose of marketing tools
 How to add marketing value
 Customer experience enhanced by marketing tools
 Multi-device culture
 Humans Vs. Company Marketing
 Pros
 Cons
 Conclusion
 Sources

3. Background
 Todays technology helps
precisely target and customize
ads
 Marketing has kept us with
technology creating dramatic
affects on target marketing
 Marketers are now able to
create intelligent ads or
campaigns that are meaningful
and engaging to consumers

4. Marketing Tools Today
 Businesses can design marketing strategy
or tactics to improve visibility and sales of
their business in the market
 Marketing tools deliver messages they
want to reach target markets
 Marketing tools keep reminding customers
of products and services available
 Tools can promote discounts to customers
creating more traffic to increase sales

5. Marketing Value
 Marketing tools enhances many areas of
a customers experience
 Some examples are:
 Overall brand experience
 Customized advertisements
 Measure and scale

6. Brand experience
 Creative formats and features create
innovative ways bringing brands to life of
consumers
 Digital landscape tell brands story
 Display ads allow rich content with video
and digital catalogues
 Social media creates community
experience

7. Personal Advertising
 Advertising is getting more engaging,
interesting and thought provoking
 It can compel highly relevant and meaningful
information when a consumer needs it most
 Opportunities are bigger than ever with brand
“matches” with a potential consumer
 This creates a positive first impression

8. Measure and scale
 Technology ensures ads are in front of the right people
when it matters
 Rich media can be scaled to different devices extending
life of creative assets
 Tracking capabilities can now measure how long
someone interacts with an ad
 Data drawn can measure what should be applied in the
future campaigns

9. Multi-screen creative
 Marketers must appeal to multi-device
cultures
 Multi-device examples:
 Smartphones
 Searching the web
 Texting
 Videos
 Content must engage humans in
different ways

10. Humans Vs. Company
Marketing
 It personalizes ads on Facebook, Twitter or other social
media outlets
○ Example: If you go to a dealerships website once, the dealerships advertisements
will pop up while viewing other websites
 Marketing emails are customized to the recipients interests
○ Example: If a person bought a car part online, the company will send
customized follow up based on the part or experience
○ This build trust from the company to the buyer
○ Exclusive sales and promotions can be which fit the buyers buying habits
 Through apps flyers, coupons and sales can be customized
○ Example: Grocery apps have coupons that are fit for the customers buying
needs based off of their previous buying habits

11. Pros
 Consumer needs are already known
 Competitive advantage
 Easy to positive customer relationships
 Direct marketing
 Awareness

12. CONS
 Consumers using multiple devices such
as smartphones, desktops and tablets
 Reduced face-to-face communication
 Difficult to know campaigns
effectiveness and be able to properly
scale
 Personal invasion

13. Conclusion
 With technology being a great part of society it is
easy to market through social media channels
 Technology is constantly progressing and it is
important for businesses to keep up with
consumers
 Marketers can analyze potential customers and
move advertisements into personal space

14. Sources
 7 Marketing Technologies Every Company Must Use. (2014).
Retrieved July 28, 2016, from https://hbr.org/2014/11/7-marketing-
technologies-every-company-must-use/
 5 Ways 'Big Data' Is Changing the World. (2012). Retrieved July 28,
2016, from https://www.entrepreneur.com/article/224582
 5 Fundamentals of Marketing Success for Printing Companies.
(n.d.). Retrieved July 28, 2016, from http://www.printinghub.org/5-
fundamentals-of-marketing-success-for-printing-companies/
 Importance of Marketing Tools. (n.d.). Retrieved July 27, 2016, from
https://business-tools.knoji.com/importance-of-marketing-tools/
 How Technology Makes Creative More Intelligent. (n.d.). Retrieved
July 28, 2016, from
https://www.thinkwithgoogle.com/articles/engagement-project-tech-
makes-creative.html