Rapid Fire RoundQuestions for Brand Managers• What is our branding strategy?• What message brand wants to communicate?• Do our promotional strategies follow our marketing objectives?• Are we finding new ways to spread brand awareness?• Can online marketing be an effective way to grow our brand?
BrandsWhat a brand does and should do?• A brand should deliver message• Confirms credibility• Connects to your target audience• Motivates the buyer• Builds trust
BrandsHow to promote your brand?• Brand sells through its USP• Identify the differentiator• Strategic PlanningWays to promote• Traditional Media• Digital Media
Traditional Vs. DigitalMediumAdvantages• T.M reaches large audience• It can be target specific• Old and accepted methodDisadvantages• Huge costs• No real time evaluation• Can’t be updated• Global Marketing is difficult
Digital Marketing-Advantages Advantages• Digital Marketing is cost Effective• Interactive• Real time evaluation• Target Specific• Measurable• High ROIDisadvantages• Still in a growing stage• Ecommerce-Security Issues
Is it worth talking?? LinkedIn crosses 15Facebook crosses million users in Twitter crossed 1350 million users in India, India being II Million user mark India largest user base in India after U.SDigital marketing off course is worthtalking and investing.
Is it all about Facebook?Digital marketing uses various channels• Website• SEO• PPC• Email Marketing• Social Media• Blogs• Viral Marketing• Affiliate Marketing• Online reputation Management
Digital Marketing ModelDigital Marketing can be applied tovarious business models• E-commerce based Model- Selling products online(B2B, B2C)• Lead based website- Generating leads through online presence• Affiliate Marketing- Selling/promoting other’s products for share.
Give me more facts 78% of Internet users 78% of business people use More than 3/4 of the totalconduct product research their mobile device to population is expected to online. check email. be online during 2012 Facts : 2011-12
Some more The average tablet 57% of businesses user spends 13.9 have acquired a hours per week with customer through the device their company blog. The number of 67% of B2B marketers who companies and 41% say Facebook is of B2C companies “critical” or have acquired a “important” to their customer through business has Facebook. increased 83% in just 2 years. Facts : 2011-12
Some more45% of the worlds 2 billion internet users stay in AsiaYouTube users watch more than 3B hours of video per month
Why us?There’s a reason to everything• We understand marketing and technology part of it• We showcase expertise on online marketing strategies and planning• We follow integrated digital marketing approach• Unique methodology
Integrated Digital MarketingProgrammeThis program allows us to• Understand your brand completely• Devise digital marketing strategy to grow your brand• Play with various components of online marketing like Social Media, SEO, SEM, Email- Marketing, Viral Marketing, Blogs etc.• Using each component of online marketing in different proportions• Balancing those proportions appropriately
Methodology• Step 1 Add value to your brand through digital media• Step 2 Understand and analyze your brand• Step 3 Study dynamic market trends and explore new ways out to promote
• Step 4 Devise an online branding strategy for client• Step 5 Continuous progress track is maintained and taking valuable feedback for each stage
Integrated Digital MarketingProgrammeBenefits• Generating qualified leads for our clients• Creating Brand Awareness• Creating opportunities for businesses to increase market share• Building trust with customers
Time RequiredIt’s time to grow your brands online• Integrated Digital Marketing programme is all about putting together various online marketing components to your brand’s growth• Dedicated 3 months + 12 months = 15 months initial programme• Initial setup includes strategy, design, technology, development and implementation• Ongoing programme has dedicated team working every day on growing your brand• Team supported with advanced technology platform and tools
Outcome• Brand awareness• Brand Visibility• Better brand communication• Business Growth• Better Leads• Online interaction with customers• Better Understanding of customer needs• Increased Brand loyalty
About usGet to know more aboutIndiamap Consulting• Founded in early 2000s when internet and mobile began their rapid growth• Focussed on the India story – Indian companies expanding in India or internationally and international companies coming into India• Specialised expertise that blends technology, marketing, communications and design• Strong infrastructure and technology foundation built over a decade• Well developed digital marketing methodology• Trained team
Thank youVisit us atwww.indiamapconsulting.comView our blog atwww.indiamapconsulting.blogspot.in