1. From the Director of…
Intertitle
Institutional logo at the beginning of the trailer
Used as a way of revealing the genre to the audience as
the institution is well known from producing rom-coms.
Helps draw in an audience as it is well known
From the director of… draws in an existing audience from
other films made by the same director
Reveals what other film this film is like
Written in pink connoting love
Bell ringing showing the main setting of the film, also
revealing the characters ages.
The friendship group 1 shows main characters and reveals
the idea of friendship being important in the film
Intertitleto explain the situation/reveal some of the plot
Again written in pink connoting love, reinforcing the
genre of the film to the audience.
Friendship group 2 sat together at lunch in school, again
reinforcing the ages and setting of the film
Shows the difference in attitude compared to friendship
group 1.
Focuses on the main male to reveal main character
Intertitle
Intertitleto explain further or a tagline to make the
audience want to see the film.
Still written in pink showing a key theme throughout the
trailer
The couple walking together holding hands – camera
focusing on them holding hands to reinforce the theme of
love
Also shows the main characters who are the couple and
the story behind them
The couple have an argument over text showing the
disruption
It is over text which supports the representation that
teenagers always use their phones and new technology
Shows him and his friends playing football even though he
told his girlfriend he was helping his mum
Shows the negative but typical representation of boys
lying and not caring.

2. Mum and son arguing showing the representation of
teenagers always arguing back
Intertitle
February 2013
Intertitle asking a question to create enigma and get the
audience thinking more deeply about the film
Questions what is going to happen in the ending of the
film
Text in pink again
Shows the realisation of disruption
Son realises he was in the wrong and goes to mum for
advice, however audience don’t know if its too late
Turning the representation round and making it more
positive
Shows them back at school but creates enigma so
audience are left answering questions as they still don’t
know how the film will end
School setting goes back to the beginning of the film
reinforcing age
Doesn’t reveal official release date as it is a teaser trailer
This makes the audience go and research more about the
film to find information out.