The document discusses how the media product uses and develops conventions of real music videos. It summarizes researching Jessie J music videos and identifying conventions like changing outfits, quick cuts, and flashbacks. The media product incorporates these conventions, like using titles, different outfits for the singer, and depicting younger versions of characters. Feedback helped improve the narrative clarity and relevance of props. The combination of the media product and ancillary texts like the print ad and digipak was effective since they used consistent fonts, colors, and complimented each other.

1. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
SOHPIA-
“BEFORE STARTING TO FILM OUR MUSIC VIDEO BASED ON A JESSIE J SONG CALLED ‘CASUALTY OF LOVE’, I
DECIDED TO RESEARCH INTO WHAT CONVENTIONS ARE USED TYPICALLY IN HER POP MUSIC VIDEOS. WHAT I
GATHERED FROM MY RESEARCH ON THE ARTIST, WAS THAT JESSIE J IS VERY CREATIVE WHEN MAKING HER
VIDEOS FUN AND INSPIRATIONAL. SHE USUALLY CHANGES HER HAIRSTYLE AND OUTFITS THROUGHOUT HER
VIDEOS AND SHOOTS QUICK SHOTS AND TRANSITIONS, ESPECIALLY IF THE SONG IS HAPPY AND UPBEAT. EVEN
WHEN THE SONG IS SAD, HER VIDEOS ARE SUBTLE AND SIMPLE, BUT EQUALLY ATTRACT VIEWERS. JESSIE J’S
VIDEOS EXPRESS STRONG EMOTIONS AND RELEASE POSITIVE VIBES, FOR EXAMPLE IN: “WHO’S LAUGHING
NOW”, “NOBODY’S PERFECT” AND “PRICE TAG.” HAVING RESEARCHED ON THE FORMS AND CONVENTIONS
OF JESSIE J’S SONG, I WAS THEN ABLE TO CORRELATE SIMILAR FEATURES IN OUR MUSIC VIDEO, ‘CASUALTY OF
LOVE’. IN HER SONG “BANG BANG”, SHE USES TITLES AT THE START OF IT, WHICH WE APPLIED IN OUR VIDEO.
WE PURPOSELY MADE OUR SINGER IN OUR VIDEO TO WEAR DIFFERENT OUTFITS AND HAVE DIFFERENT
HAIRSTYLES, WHICH JESSIE J DOES. IN HER VIDEO,“WHO’S LAUGHING NOW”SHE HAS A YOUNGER VERSION OF
HERSELF AND WE MANAGED TO ADD THIS EFFECTIVE ELEMENT IN OUR COURSEWORK. WE FILMED FLASHBACKS
OF THE YOUNGER VERSIONS OF OUR MAIN FEMALE AND BOY CHARACTERS AND TRANSITIONED THIS INTO THE
OLDER VERSIONS. WE DEVELOPED THE FORMS AND CONVENTIONS OF POP MUSIC VIDEOS IN GENERAL BY
USING DIFFERENT FILTERSSUCH AS SEPIA AND BLACK AND WHITE TO MAKE IT CLEAR TO VIEWERS THAT WE ARE
ILLUSTRATING FLASHBACKS. MOST OF THE SONGS MENTIONED BEFORE FOLLOW A NARRATIVE SCHEME WHICH
WE COMPLIMENTED IN OUR MUSIC VIDEO, AS WELL AS EQUAL PERFORMANCE BASED TOO. THEREFORE, OUR
MUSIC VIDEO DOES USE AND DEVELOP THE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS, IN THIS
CASE, JESSIE J SONGS AND WE HAVE MANAGED TO INCLUDE THEM IN OUR A2 COURSEWORK.”
How effective is the combination of your main product and ancillary texts?
SOPHIA-
“THE MAIN PURPOSE OF THE ANCILLARY TEXTS WHICH INCLUDE THE PRINT ADVERT AND THE DIGIPAK IS TO
PROMOTE AND ADVERTISE THE ARTIST AND THEIRSONG INTHE MUSICINDUSTRY. THE COMBINATION OF OUR
MAIN PRODUCT BEING THE MUSICVIDEO DIDCOMBINEEFFECTIVELY WITH THEANCILLARY TEXTS, AS WE USED
THE SAME FONT AND COLOUR SCHEMES THROUGHOUT.THEY COMPLIMENTED EACH OTHER WELL AS IT LINKS
TO WHAT JESSIE JUSESWHEN SHEADVERTISESHER NEW SINGLES.AFTER RESEARCHING INTO JESSIE J’S PRINT
ADVERT FOR “WHO YOU ARE”, WE WERE INSPIREDBY HOW IT WAS ILLUSTRATED.THE USE OF THE BOLD AND
GOLD TEXT OF THE ARTIST’S NAME WAS CLEAR AND IT STOOD OUT. THE WHITE TEXT OF THE ALBUM ‘WHO
YOU ARE’ ALSO STOOD OUT AS IT CONTRASTEDWITHTHE GOLD LETTERS.WE USED THIS AS A BASIS FOR OUR
FINAL PRINT ADVERTAND DIGIPAK. WE INCLUDED OPENING TITLES IN OUR MUSIC VIDEO, SO WE USED THE
SAME FONT AND COLOUR ON OUR PRINT ADVERT AND DIGIPAKTO CARRY ON THE CONSISTENCY. BY APPLYING
ALL THESE SMALL DETAILS,ITHINKTHE COMBINATIONOF OUR MAIN PRODUCT WITH OUR ANCILLARY TEXTS IS
EFFECTIVE.”

2. What have you learned from your audience feedback?-Aycan
AYCAN-
“I ORIGINALLY USEDSURVEY MONKEY TO IDENTIFY WHO MY TARGET AUDIENCE WAS AND WHAT WE SHOULD
INCLUDE IN THE MUSIC VIDEO.SOPHIA CONSTRUCTED THE QUESTIONNAIRE AND IGOT PEOPLE TO ANSWER IT.
THE RESULTS ESTABLISHEDOUR AUDIENCE WHICH WAS FEMALE AGED 16-19.THE SURVEY ALSO ALLOWED US
TO SEE TO DO A POP MUSICVIDEO AS THISWAS THE MOST POPULAR GENRE AMONGSTTHIS AGE GROUP. THIS
AIDED US AS WE KNEW WHO TO ASK FOR FEEDBACK WHEN WE HAD COMPLETED OUR VIDEO AND ANCILLARY
TASKS.
THE AUDIENCE FEEDBACK HELPED US AS THEY IDENTIFIED WITH WHAT WAS GOOD ABOUT OUR MUSIC VIDEO
AND WHAT WE COULD IMPROVE ON. THERE WERE COMMENTS ON HOW OUR ROUGH CUT HAD A
PROFESSIONAL FEEL DUETO THE TRANSITIONS AND EFFECTS. PEOPLE ALSO THOUGHT THAT OUR VIDEO WAS
REPRESENTATIVEOF JESSIE J’SSTYLE AS WE USED QUICKCUTS AND TRANSITIONS. JESSIE J’S STYLE WAS ALSO
IMPLEMENTED BY THE INTERTEXTUAL REFERENCE WE USED WHICH REFLECTS HER VIDEO FOR ‘WHO’S
LAUGHING NOW’WHERE THEREIS DEPICTION OF HER YOUNGERSELF IN SCHOOL AND SHE PLAYS THE ROLE OF
THE TEACHER.
WE WERE ALSO HIGHLIGHTEDON THE FACT THE OVERALL NARRATIVE AS CLEAR BUT PEOPLE WERE CONFUSED
ABOUT THE RELEVANCE OF THE CRUTCHES AND FELT THAT WE NEEDED TO SHOW HOW SHE GOT HER
CRUTCHES,IN WHICH IN OUR SECOND ROUGH CUT AND FINAL CUT WE DISPLAYED THIS BY SHOWING SHE GOT
RUN OVER AS SHE WENT TO MEET HER BOYFRIEND.ALSO,THERE WASA COMMENT ON THE SURVEY I USED TO
GET FEEDBACK IN WHICH CLAIMED THAT OUR ORIGINAL BED SCENE CONTAINED TOO MANY PILLS AND THIS
GAVE THE VIBE THAT SHE WANTED TO COMMIT SUICIDE IN WHICH I REPLACED THIS WITH MORE SHOTS OF
PHOTO’S ABOUT OUR PROTAGONIST’SLIFEAND ONLY A COUPLE OF SHOTS OF HER BED IN WHICH SHOWS WE
DEVELOPED OUR FINAL CUT AROUND OUR AUDIENCE FEEDBACK.
OUR FEEDBACK FOR OUR ANCILLARY TASKS STATED THEY LIKED THE COLOUR SCHEME AND THE USE OF THE
RECORD COMPANY’S LOGO. HOWEVER, THERE WAS CRITICISM FOR OUR DIGIPAK WHICH STATED THAT WE
SHOULD MAKE THE TEXT ON THE FRONT COVER AND THE BACK COVER SHOULD STAND OUT MORE. THE
FEEDBACKFOR THE PRINT ADVERT STATED WE SHOULD ADDA RATINGFOR THE ALBUMFROMA MAGAZINE, AS
WELL AS THE ARTIST’SWEBSITEAND WHERE THE ALBUMCOULD BE PURCHASED. WE USED THIS FEEDBACK TO
IMPROVE THESE PRODUCTS.
THIS THEREFORE ILLUSTRATES THAT OUR FEEDBACKSHAPED OUR FINAL PRODUCTS AS WE ASKED OUR TARGET
AUDIENCE FOR FEEDBACKWHICH GAVE US VITAL INSTRUCTIONS FOR IMPROVEMENT TO SUIT THEIR TASTES.”

3. How did you use media technologies in the construction and research,
planning and evaluation stages?
ANGELLISA-
“WE USED YOUTUBE AND GOOGLE TO RESEARCH INTO OUR CHOSENMUSICGENRE,AND TO WATCH VARIOUS
JESSIE JVIDEOSSUCH AS ‘WHO’SLAUGHINGNOW’ ANDOTHER VIDEOS FROM OTHER ARTISTS SUCH AS ONE
DIRECTION-STORY OF MY LIFE. WE DID THIS TO GAIN IDEAS FOR OUR MUSIC VIDEO. YOUTUBE WAS AN
EFFECTIVE SOURCE AS WE WERE ABLE TO ALSO SHARE OUR ROUGHCUT VIDEO ANDGET FEEDBACKTO IMPROVE
OUR FINAL.ALTHOUGHWE ALSO USED THE INTERNET, YOUTUBE WAS ONE OF THE MAIN ONLINE PRODUCTS
THAT WE USED IN ORDER TO CONDUCT OUR RESEARCH AND PLANNING.
BLOGGER IS A FREE ONLINE BLOG WEBSITE INWHICH WE USED TO PUBLISHALL OF OUR COURSEWORK PIECES.
BY DOING SO,IT ALLOWS USTO KEEP TRACK OF ALL OF OUR RESEARCH AND PLANNING. THISIS USEFUL AS WE
COULD EDIT ANY OF THE POSTS AT ANY TIME. WE USED THIS WEBSITE AT AS LEVEL SO WE WERE
COMFORTABLE WITH EDITING OUR POSTSAND EMBEDDING OURVIDEOS AND SURVEYS.THE USE OF BLOGGER
HAS ALLOWED US TO ADD A REAL STRUCTURE TO OUR RESEARCH AND PLANNING
IN THE CONSTRUCTION STAGES WE USED DIGITAL CAMERAS TO FILM THE FOOTAGE. WE DECIDED TO USE
AYCAN’S NOKIA LUMIA 1020 CAMERA DUE TO THE FACT IT HAD HDVIDEO RECORDING AND WOULD BE ABLE
TO PRODUCE GOOD QUALITY FOOTAGE COMPARED TO THE CANON CAMERA’S PROVIDED BY SCHOOL. WE
WERE ALSO FAMILIAR WITH THE WAY IT WORKS AND THEREFORE DID NOT NEED TO LEARN HOW TO USE IT –
THUS SAVING TIME.SOME OF THE SHOTS WE PRODUCEDWERE;HIGHANGLE,LOW ANGLE,WIDE SHOT, CLOSE
UP AND LONG SHOTS COMBINED WITHTECHNIQUES SUCHAS PANNING,TRACKING AND ZOOMING. WE MADE
SURE THE BATTERIESWERE FULLY CHARGED BEFORE EACH FILMING SESSION, BUT ALSO HAD A BATTERY PACK
AND THAT THE MEMORY CARDS WERE FULLY CLEARED TO ALLOW MAXIMUMFILMING TO TAKE PLACE WITHOUT
HAVING TO CHANGE MEMORY CARDS.
WE USED ADOBE PHOTOSHOP AND FIREWORKS MAINLY TO CREATE OUR DIGIPAK AND ADVERT. IN THESE
SOFTWARES, WE USED BASIC TEXT, COLOUR AND SHAPE MANIPULATION SKILLS IN ORDER TO ACHIEVE OUR
WORK.THIS TOOL WAS EXTREMELY USEFUL AS IWAS ABLE TO MANIPULATE MY WORKS FULLY AND EDIT THEM
AT ANYTIME ENSURING WE CREATED TWO PIECES OF WORK WE WERE SATISFIED WITH. WE DOWNLOADED
SIMILAR FONTS, HEART SHAPES, RIESLING AND NIOUBES, FOR THE TITLES TO MATCH THAT OF JESSIE J’S.
TO EDIT OUR MUSIC VIDEO, WE USED ADOBE PREMIERE PRO AS THIS IS THE PROGRAM INSTALLED IN OUR
SCHOOLS COMPUTERS.WE HAD PREVIOUSLY LEARNT HOWTO USE THISPROGRAMAT ASLEVEL BUT IN ORDER
TO REFRESH OUR MEMORY WE CARRIED OUT A PRELIMINARY VIDEO TASK AND EDITED IT SO WE COULD
PRACTISE. THIS HELPEDWHEN EDITINGTHE FINAL PRODUCT BECAUSE WE HAD GAINED FURTHER KNOWLEDGE
OF HOW TO USE THE SOFTWARE EFFECTIVELY.WHEN EDITINGOUR VIDEO WE WANTEDTO USE THE PROGRAM
TO ITS FULL POTENTIAL AND TRIEDTO USE AS MANY TRANSITIONS AND EFFECTS TO FIT IN WITH THE STYLE OF
OUR MUSIC VIDEO.”

4. AYCAN-
“I HAD ORIGINALLY USEDTHE TITLES ON PREMIEREPRO TO CREATE THE TEXT AT THE BEGINNINGOF THE VIDEO
BUT I WANTED THE TEXT TO BE ANIMATED MORE. I VIEWED A FEW TUTORIALS ON YOUTUBE TO GUIDE ME
THROUGH MORPHING THE TEXT AS I WAS UNFAMILIAR WITH THE SOFTWARE BEFORE. AFTER USING THE
SOFTWARE FOR A FEW DAYS,IBECOME MORE COMFORTABLE WITH THE SOFTWARE AND USING THE VARIOUS
TOOLS AVAILABLE BECAME EASY TO USE. THE FINAL PRODUCT CAN BE SEEN IN ROUGH CUT TWO AND OUR
FINAL VIDEO.”