SMU MBA FALL 2015 -2016 Dear Students, SMU MBA FALL 2015-2016 Assignments are available. For Booking ,Kindly mail us on kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the following Format “ On +91 9995105420 we will reach back you with in 24H ”

1. SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016Assignments are available. For Booking ,Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the
following Format “ On +91 9995105420 we will reach back you with in 24H ”
Assignment
Drive Fall 2015
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA– SEM4
PGDBMN/ PGDENMN/PGDFMN/ PGDHRMN/PGDHSMN/PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
Subject code & name MB0052 - Strategic Management andBusiness Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400
words. Each question is followed by evaluation scheme
Q. No Question and Scheme ofEvaluation Marks Total
Marks
1 (a) DefiŶe ͞“trategic MaŶageŵeŶt͟ aŶd ͞“trategic PlaŶŶiŶg͟.
(b) Discuss the benefits of Strategic Management.
10
(a) Definition of ͞“trategic MaŶageŵeŶt͟ aŶd ͞“trategic PlaŶŶiŶg͟. 5
(b) Benefits of Strategic Management. 5
2 Discuss the difference between defensive strategies and pre-
emptive strategies. Give examples to support youranswer.
10
Difference between defensive strategies and pre-emptive 6

2. strategies.
4
Examples of defensive strategies and pre-emptive strategies
3 (a) Why ͚TurŶarouŶd strategy͛ is soŵetiŵes called as aŶ
extension of restructuring strategy?
(b) Differentiate between surgical and non-surgical turnaround.
Give examples.
10
(a) Reason for calling turnaround strategy as extension of
restructuring strategy
(b) Difference between Surgical and Non-surgical turnaround with
examples
4
6
4 Write short noteson the following expansion strategies:
(a) Penetration strategy for growth in existing markets
(b) Expansion throughDiversification
10
(a) Penetration strategy for growth in existing markets 5
(b) Expansion through Diversification 5
5 Discuss thecompetitivestrategy in:
(a) Emerging industry
(b) Declining industry
10
Explanation of competitive strategy in:
5(a) Emerging industry
(b) Declining industry 5
6 ͞BeŶĐhŵarkiŶg is the proĐess ďy whiĐh ĐoŵpaŶies look at the
͚ďest͛ iŶ the iŶdustry aŶd try to iŵitate their styles aŶd proĐesses͟
Evaluate the rationale for benchmarking exercises and discuss the
features and types of benchmarking. Please ensure to include an
example to support your answer.
10
Reasons of benchmarking 3
Features of benchmarking 3
Types of benchmarking 3

3. One or two examples of benchmarking 1
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SMU MBA FALL 2015 -2016
Dear Students,
SMU MBA FALL 2015-2016Assignments are available. For Booking ,Kindly mail us on
kvsude@gmail.com OR call us to +91 9995105420 or S M S your “ Email ID ” us in the
following Format “ On +91 9995105420 we will reach back you with in 24H ”