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ASSIGNMENT
Drive SUMMER 2014
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/
PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
Subject code & name MB0052- Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks
Note – Answer all questions. Each question is followed by evaluation scheme.
Q.
No
Question and Scheme of Evaluation Marks Total
Marks
1 What is strategy? Explain some of the major reasons for lack of
strategic management in some companies?
10
Meaning of strategy
Reasons for lack of Strategic management
3
7
2 Explain the following:
(a) Core competence
(b) Value chain analysis
10
(a) Core competence
(b) Value chain analysis
5
5
3 Describe in brief the following environmental factors which a business
strategist considers:
(a) Political factors
(b) Technology
10
(a) Description of Political factors
(b) Description of Technology as an environmental factor
5
5
4 Write a brief note on Turnaround strategy. 10
Brief note on Turnaround strategy 10
5 Define the term ‘strategic alliance’. What are its characteristics and
objectives?
10
Definition of the term ‘strategic alliance’
Characteristics of strategic alliance
Objectives of strategic alliance
2
4
4
6 Write short notes on the following:
a) Competitive advantage
b) Porter’s Competitive threat model
10
a) Competitive advantage
b) Porter’s Competitive threat model (Five Forces model)
5
5
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