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1. SMU MBA winter 2014 Solved assignment April/may 2015 exam
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MB0046-Marketing Management
1 “Planning is a process of designing the Blueprint for the future”. In this context,
explain Marketing Planning in detail.
Answer: Marketing Planning
Planning is a process of designing the blueprint for the future. Marketing planning for an organisation is
planning for that organisation's revenue-earning activities. Marketing managers have to face changes every
day in the market place. So a successful marketing management process should be continuous and must
involve a cycle of planning, implementation, and control.
2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Answer: Henry Assael has come up with an explanation to analyse why consumers buy the goods they buy.
3 “Packaging includes all the actions that involve the development of a container
and a graphic design for a product “.In the light of the statement, explain packaging and labelling.
Answer: Packaging includes all the actions that involve the development of a container and a graphic design
for a product. A package may have three levels; the primary package is the container of the product such as
a bottle, jar, or tube, the secondary package is the box of cardboard or some other material containing the
primary package; and the last is shipping package that contains more units of secondary package.
4 Explain Brand Extension and its kind.
Answer: When a firm uses an established brand to introduce a new product, it is called brand extension.
When a brand manager combines elements of an existing brand with a new brand, it is called sub-brand. If
an existing brand name is used for a new product category, then the existing brand is called parent brand or
master brand. If the parent brand is associated with multiple products through brand extensions, it is called
family branding. There are two kinds of brand extension, namely vertical extension and horizontal
extension.
5 “Logistics has always been a central and essential feature of all economic activities”. In this context,
explain logistics management and its major functions.
Answer: Logistics has always been a central and essential feature of all economic activities. The concept of
logistics as an integrative activity in business has developed within the last twenty years.

2. 6 Write short notes on:
a) Integrated Marketing Communication
Answer: In the early 1980s, the concept of integrated marketing communications was an unacknowledged
paradigm and refuted in one voice by eminent professionals and academicians.
b) Direct Marketing
Direct Marketing means getting the message directly to the customer without using any intermediaries.
SMU MBA winter 2014 Solved assignment April/may 2015 exam
SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT
SUPPORT AVAILABLE AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-
Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com