This was the first meeting we had as a group to discuss relative topics such as what we wanted in our advert as well as what voices we would use. This is a work in progress document as we will be adding to this every week so we

1. MEETING
INNOV8
PRESENT AT MEETING: MAX, JORDAN,HARVEY
23/04/2017
Discuss (23/04/2017)
Length of Ad - Bothadverts30 secondslong,because anylongerandthe audience lose focustoadd
to thisyoudon’twant to leakto muchinformationbeforetheycome andlookroundthe school if
the ad achievesitsaim.Notonly will thisbutitbe too expensive tohave the advertanylonger.
Message of adverts – We don’twantto tell themwhathappensat Ringwood,we needtotempt
theminso theywantto come and findoutwhatRingwoodisforthemselves.
Scripting and voices– Lighthumour, thiswill keepitentertaininganddefinitelymore memorable.
Youngervoiceswill be usedsothe childrenlisteningcanrelate towhattheyare saying,however
there will be usesof teacher’svoice invox popstyle sothe parentscanget a feel fromanolder
person’sperspective.
BeddingTracks – We will be usingthe soundsfoundfromthe internet,royaltyfreetokeepthe cost
down.
What do we want the ad to say?
The advertneedsto displaytopeople thatbothlowerschool and6th
formare great placestolearn,
the environmentisveryfriendlyandthatyouwill be individuallyrecognisedfor yourtalents,thiswill
be displayed bythe varietyof voices,whetherthat’s6th
formor lowerschool studentsspeaking.
We thinkthatusingthe voices of studentsinsteadof makesitalot more relatable forstudentsthat
will be comingupto the lowerschool.Plusif we were touse a voice over,thatwouldunnecessarily
effectthe budgetthatwe have beenprovided