Poster analysis 2

1. Poster Analysis 2
This poster is the part of the promotional package
for the ‘Marcus Nispel’ remake of ‘Sean S.
Cunningham’ classic ‘Friday the 13th’. The film
was released on the 13th of February 2009 and
saw a total of $43.5 million in its opening weekend
box office.
The text ‘Friday the 13th’ is written in red, this
establishes that red connotes danger and death.
This foreshadows that there possibly could be a
lot of blood, gore and violence that could occur in
the film. The title of the film creates an enigma
code which makes the audience question what is
going to happen on this unlucky date. Therefore,
this leads to the audience want to watch the film
and find out what exactly happens in the film.
On the main image the villain is holding a weapon.
This sword demonstrates that the film is
associated with blood, violence and terror. This
foreshadows a potential narrative in the film as it
will involve outrageous gore and bloody murders.
This conforms to the challenges horror film conventions because weapons are a negative
symbol which causes harm and damage to victims. These are all stereotypical conventions
portrayed in the subgenre of slasher.
The main image sees the positioning of the villain in the middle of the poster. His body
language and position suggests that he is a strong and vicious character. This connotes that
the film is challenging the stereotypes of a slasher horror film. As he is being portrayed as
intimidating and as a dominant power. This heightens the sensation of fear and anxiety for
audiences.
This poster demonstrates that the themes of this film are the fight of good vs evil and
nightmares. The mise-en-scene helps establish and recognised this by having a weapon
which demonstrates that victims will be slayed. In the background the setting of the trees
and an isolated woods connotes that nightmares take place because an isolated setting
which signifies that they are trapped and venerable.
The text and colours connote stereotypical codes and conventions of horror iconography p
and predominantly feature the colours red, black and grey. These colours signify a visual
picture of horror, darkness and terror. This establishes that the film has a various use of
binary opposites with the link of dark v light and good vs evil.
The background of the poster denotes a stereotypical codes and conventions that are
associated with the film. In this poster the indication of a forest, woods and low key lighting
signifies that the setting is in a secluded and isolated location. This establishes that
audiences convey a sense of fear and anxiety creating an enigma code for the audiences
with them questioning who is lurking in those woods.