The document analyzes the elements of a movie poster, including its use of color, font, lighting, and images. It summarizes that the poster uses red, black, and white colors to grab attention and convey meanings like blood, purity vs. evil. The worn font for the title implies a post-apocalyptic world that is worn out. Warm colors are used for the protagonist to signify their humanity compared to the gray, less saturated zombies. Dark colors and a dark forest setting in the background establish an ominous and mysterious tone to intrigue audiences.

1. Movie Poster Analysis

2. Comedic tagline – matches
the picture below of the
protagonist to portray
humour and sarcasm with
confusion (audience
wonders why the
protagonist is oblivious)
Colours – red, black and
white were chosen to
grab the attention of the
audience; red signifies
blood and guts (expected
of a zombie film), whilst
the contrast of black and
white puts safety and
purity against evil and
death. In the larger
picture, this portrays the
‘pure’ humans and the
‘impure’ zombies.
Worn font type – the
font used for the title
appears damaged,
creating connotations
that link to post-
apocalyptic worlds that
are worn out, pushed to
the edge and fighting
for survival
Colour saturation – the
protagonist compared to
the surrounding zombies is
much more saturated with
warm colour, whereas the
zombies feature very little
colour, presented almost
grey. The warm colours
signify the human character
in this image, but can
further signify a comedic
warmth gained from
laughing at a funny joke.

3. Predominant use of black –
audiences link black to
darkness, which further
connotes uncertainty, the
unknown and anxiousness.
Dark forest – sets the
location of the film, which
the audience can expect
during the viewing;
furthermore the forest
portrays ideas linking to
mystery, which adds
another dimension to the
horror
High key lighting – the
over intensive lighting
on the protagonist’s
face highlights the
terror in their eyes
Scary tagline – creates
tension and anxiety for
the audience; they ask
questions and become
intrigued into why the
‘filmmakers’
disappeared.