NHSPA Fall 2011 - Online


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Going online - roundtable discussion

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  • How to convince them that the Internet is not all that scary.
  • Have them start their own blog after this slide
  • If time, have them sign up for Twitter and follow my lists.
  • NHSPA Fall 2011 - Online

    1. 1. <ul><li>A “Choose Your Own Adventure” presentation </li></ul>“ We have to go online”
    2. 2. Overview <ul><li>Why are you online? </li></ul><ul><li>Myths </li></ul><ul><li>Issues/Problems </li></ul><ul><li>Structure </li></ul><ul><li>The unexpected </li></ul><ul><li>How do you do it </li></ul><ul><li>How to promote it </li></ul><ul><li>Useful Links/Examples </li></ul>
    3. 3. Why are you online?
    4. 4. Why we’re doing this: <ul><li>Make the students better overall journalists </li></ul><ul><li>1 to 1 initiative </li></ul><ul><li>Kids are mobile </li></ul>
    5. 5. What our web staff does: <ul><li>Develops fresh new content on a daily basis specifically for the web </li></ul><ul><li>Is a liaison between all of the publications. </li></ul><ul><li>Coordinates stories that “match up” from the publications. </li></ul>
    6. 6. What our web staff does: <ul><li>Web = News </li></ul><ul><li>TV show/Newspaper = Features </li></ul><ul><li>Blogging is key </li></ul><ul><li>Think “web-exclusive” </li></ul>
    7. 7. Myths
    8. 8. Myths <ul><li>Myth #1 - “It’s too expensive” </li></ul><ul><li>Myth #2 - “It’s too time consuming” </li></ul><ul><li>Myth #3 - “I’m not tech savvy at all” </li></ul>
    9. 9. There will be issues
    10. 10. Problems/Issues <ul><li>Time </li></ul><ul><li>Staffing </li></ul><ul><li>Admin Problems </li></ul><ul><li>IT/Tech Problems </li></ul>
    11. 11. Expect the Unexpected
    12. 12. The Unexpected <ul><li>Staff buy-in </li></ul><ul><li>Recruiting staff </li></ul><ul><li>DON’T regurgitate your newspaper/yearbook/TV </li></ul><ul><li>Is it an extra class or is it integrated into existing classes? </li></ul><ul><li>New content is king </li></ul><ul><ul><li>Photos and videos dominate </li></ul></ul>
    13. 13. How to do it <ul><li>(i.e. - getting your geek on) </li></ul>
    14. 14. Where to start? <ul><li>Write a mission statement </li></ul><ul><li>Research and develop sitemaps </li></ul><ul><li>Staff buy in </li></ul><ul><ul><li>The. Entire. Staff </li></ul></ul>
    15. 15. Sitemap Home News Entertainment Featured Blog Video Gallery Staff Sports Pic of Day Galleries Briefs
    16. 16. What does your website look like?
    17. 17. What is the Website’s Role? Newspaper TV Yearbook Magazine WEBSITE Social Media (FB/Twitter) Staff Blogs Multimedia
    18. 18. How a web story should work <ul><li>ATTEND EVENT: Twitter Updates , Shoot photos/video </li></ul><ul><li>AFTER EVENT: Post a Brief online </li></ul><ul><li>NEXT DAY: Write a news story for the web </li></ul><ul><li>SOON THEREAFTER: Gather news package for web/print/show </li></ul><ul><li>Afterwords - Change to past tense for YB </li></ul>
    19. 19. A Week in the Life: <ul><li>Monday: Story Pitch </li></ul><ul><ul><li>Beat system </li></ul></ul><ul><ul><li>Post weekend sports highlight videos </li></ul></ul><ul><li>Tuesday: Update Online poll </li></ul><ul><li>Wednesday: Post briefs </li></ul><ul><li>Thursday: Photo gallery updated </li></ul><ul><ul><li>review stories </li></ul></ul>
    20. 20. A Week in the Life: <ul><li>Friday: Update poll </li></ul><ul><ul><li>Post stories </li></ul></ul>
    21. 21. Promote! Promote! Promote! <ul><li>Did I mention to promote it? </li></ul>
    22. 22. PROMOTE IT! <ul><li>Use what you have </li></ul><ul><ul><li>Promote on Newspaper, TV/Podcast, etc. </li></ul></ul><ul><li>Facebook and Twitter </li></ul><ul><li>Have “web exclusives” </li></ul><ul><li>Online contests </li></ul><ul><li>Pic/Vid of the Week </li></ul><ul><li>T-shirts, giveaways, etc. </li></ul>
    23. 23. PROMOTE IT! <ul><li>Sidewalk chalk </li></ul><ul><li>Flyers/signs at first home football game </li></ul><ul><li>Kiss up to the PA announcer at the game, too. </li></ul><ul><li>Make signs. </li></ul><ul><ul><li>Make your cheerleaders make signs. </li></ul></ul>
    24. 24. Helpful Websites <ul><li>JEADigitalMedia.org </li></ul><ul><li>SchoolTube </li></ul><ul><li>Photo Sharing </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>SmugMug </li></ul></ul>
    25. 25. Great Examples <ul><li>FHN Today </li></ul><ul><li>HiLite </li></ul><ul><li>Harbringer </li></ul><ul><li>2011 Online Pacemakers </li></ul>
    26. 26. Contact Me: <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 402.343.2714 </li></ul><ul><li>Twitter: @Matt_Raz </li></ul>