Om lecture 6_reversepub


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  • The “news you need” is at the top of the story, so readers can decide whether or not to continue reading quickly. The average online reader of The New York Times spends 64 seconds viewing the entire paper over the course of one day. Important to hook them quickly. In this case, the “where” and “what” are the most important elements. The next graph tells us, briefly, what happened. Note there are no descriptions of commissioners’ facial expressions or anything extraneous. This graph also tells us the next step, which we are likely to read more about in a later Web hit. At the end, we get a glimpse of what prompted the action, and why the meeting was called.
  • Om lecture 6_reversepub

    1. 1. Reverse Publishing Lecture 5 – July 7, 2009 Get out your pencil & AP Style Book
    2. 2. What are the positives/negatives of getting news online? For media consumers? For media organizations? For news staff?
    3. 3. Positives for online news delivery
    4. 4. Online publishing terms <ul><li>Convergence </li></ul><ul><li>Reverse publishing </li></ul><ul><li>Web hits </li></ul><ul><li>Online news stories vs. blogs </li></ul><ul><li>Second-day story </li></ul><ul><li>Story package </li></ul>
    5. 5. News writing online <ul><li>What – writing news story for online and then for newspaper </li></ul><ul><li>Time – how long do reporters have? </li></ul><ul><li>When – 24/7/365 </li></ul><ul><li>Who – reporters, editors, online staff </li></ul><ul><li>How – call-in, smart phone, laptop, iPad </li></ul>
    6. 6. Readings – Writing for the web <ul><li>Four key aspects: </li></ul><ul><li>Searchability – craft your headline using specifics </li></ul><ul><ul><li>Disarmament pact mulled </li></ul></ul><ul><ul><li>United Nations considers Korean disarmament pact </li></ul></ul><ul><li>Scanability – </li></ul><ul><ul><li>Tight, bright writing with one idea per graf </li></ul></ul><ul><ul><li>Concise sentences, inverted pyramid </li></ul></ul>
    7. 7. Readings – Writing for the web <ul><li>Four key aspects: </li></ul><ul><li>Linkability </li></ul><ul><ul><li>Helps give readers direct access to additional information </li></ul></ul><ul><ul><li>Don’t link to opinion pieces; just informational </li></ul></ul><ul><li>Sociability </li></ul><ul><ul><li>Your readers may find you via new methods, including RSS feeds, web searches, etc. </li></ul></ul>
    8. 8. Writing news for online <ul><li>Need confirmation before posting/publication </li></ul><ul><ul><li>Having it first versus having it right </li></ul></ul><ul><li>Brief -- just the basic facts. Must know now. </li></ul><ul><li>Summary lede </li></ul><ul><li>Inverted pyramid </li></ul>
    9. 9. Writing news for online <ul><li>Typically 3-5 grafs </li></ul><ul><li>Typically one or no quotes </li></ul><ul><li>Serious tone </li></ul><ul><li>Present tense and past tense together </li></ul><ul><li>Today OK; still no tomorrow or yesterday </li></ul><ul><li>Don’t need to use all information given </li></ul>
    10. 11. Writing print version of news story after online version posted <ul><li>Why is print version needed: </li></ul><ul><li>Awareness -- not everyone read online story </li></ul><ul><li>Awareness -- those who read online want to know more </li></ul><ul><li>Provides additional & updated information </li></ul><ul><li>Provides more information -- expanded telling of story, background info, quotes </li></ul><ul><li>Think about the audience – </li></ul><ul><ul><li>When are they reading it? </li></ul></ul><ul><ul><li>What do they still want to know? </li></ul></ul>
    11. 12. <ul><li>Print Attributes </li></ul><ul><li> </li></ul><ul><li>Next-day lede </li></ul><ul><li>Story-telling </li></ul><ul><li>Delayed information </li></ul><ul><li>Back to past tense </li></ul>
    12. 13. QUIZ 1 – Thursday <ul><li>Bring your AP Style Book and laptop </li></ul><ul><li>15 minutes to finish </li></ul><ul><li>Final podcast presentations Tuesday </li></ul><ul><li>Will post online ethics readings for Tuesday </li></ul>
    13. 14. Quiz – Writing for the web <ul><li>3-5 grafs </li></ul><ul><li>Use the provided information and quote </li></ul><ul><li>Find a link and place it within your story </li></ul><ul><li>Write a headline that adheres to rules discussed </li></ul><ul><li>You will be graded on AP Style, grammar, and content </li></ul><ul><li>15 minutes </li></ul><ul><li>Use good judgment in selecting information </li></ul>