This is a 10 minute presentation that I gave to a group of internal IBMers who were wondering about the value of blogging at IBM.

1. IBM Wins When I Blog Luis Benitez – Social Software Product Manager 03 March 2011 http://www.lbenitez.com http://twitter.com/lbenitez

2. Started in 2006 Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nationalassemblyforwales/4358629809/sizes/z/in/photostream/

3. How Could I Apply That To My Work? Source If Applicable IBM Presentation Template Full Version http://www.flickr.com/photos/nieve44/490771331/sizes/z/in/photostream/

4. Why Blog?

5. Organize My Work

7. More Time To Be Customer Facing

8. Increased Productivity

9. Differentiation

10. Close Opportunities in Less Time

11. Recognition

13. So, what did I learn? Power = Knowledge Shared http://www.reidgsmith.com/Power.htm The power of a community of practice is exponentially related to the knowledge shared by the individual members.

14. Thanks!