How electronic media can help you connect with your horse training and riding lesson clients

1. Easy
Equine
E-Learning
How electronic media can help you
connect with your training/lesson
clients.
SOCIAL STOCKWOMAN

2. of American Horse Owners use
their horses for recreation
for competition
for work/other
ACCORDING TO THE
2010 AMERICAN HORSE PUBLICATIONS SURVEY
60%
35%
5%
Did You Know?

3. What Category
Is Your Clientele?

4. Are Your Clients
Women?
Over Age 40?
Have "day jobs" and a family?
Have their horses for recreation?
Keep their horses at home?

5. Then E-Learning Can
Help You Help Them!
more educated,
have some disposable income to
spend on their horse hobby,
have a "Do It Yourself" attitude,
have an internet connection and are
tech savvy
This demographic tends to be:
E-Learning is a great way to connect with
these busy ladies!

6. What Challenges or
Problems does Your
Training/Lesson
Business Face?

7. Do you get frustrated when...
Clients send a horse for 30-90 days of training, then you never
hear from them again, or worse, hear back that they continue to
have the same problems with their horse?
Clients cancel lessons when the weather isn't 70 degrees and
sunny?
Clients forget the drills and exercises that you teach them in
lessons, or don't practice them with their horse in between
lessons?
Clients don't seem motivated to work with their horse at home,
and you just know that they could have a better relationship with,
and enjoy their horse more, if they could just master a few skills?

8. What would it be like if your clients
could have access to your horse
training program through basic
instructional videos, articles, riding
plans and tip sheets in-between their
riding lessons and after they bring
their horse home?
SOCIAL STOCKWOMAN

9. Equine E-Learning Can Help!
Help your busy clients enjoy their horses more
with electronic learning materials!

10. What is E-Learning?
E-Learning, or electronic learning, uses technology, such as computers,
tablets, and smart phones, to provide educational information.
E-Learning can be as simple as an article/blog post, or as complicated as
custom designed instructional courses. Common forms of e-learning
include blogs, video, podcasts, infographics, webinars, and e-books.

11. SOCIAL STOCKWOMAN
But wait!
I'm just a horse trainer!
I can't create
E-Learning materials!

12. RECORD A VIDEO ON YOUR
SMART PHONE?
CAN YOU
POST A PHOTO ON
FACEBOOK?
WRITE AN EMAIL

13. SOCIAL STOCKWOMAN
Then Yes You Can
Create E-Learning!
(And I Can Help)

14. VIDEO
TIP
HERE ARE THREE
E-LEARNING MATERIALS
YOU CAN CREATE
INSTRUCTIONAL
GRAPHIC
INFORMATIVE
ARTICLE

15. Informative Article
One of the simplest e-learning materials that you
can create is an informational article. Informational
articles build trust and credibility in your abilities
as a trainer/instructor. Pick a subject that you feel
you often address with your clients, or pick your
favorite topic-something that is easy for you to
write about.
Sharing the article is simple-post it as a note on
you Facebook page. Write it up and email it to
your clients. If you have a blog or website, share
the article there.
EMAIL ARTICLE, BLOG, FACEBOOK POST
Bonus Tip-add a relevant photo to your article, and share it on your Facebook Page!

16. Instructional Graphic
Do you have a favorite training drill, or practice
pattern that you teach your horses/students? When
you ask if they practice it in between lessons, do your
clients say they don’t? Then creating a diagram of
your favorite drill or pattern for them to save to their
smart phone is another easy e-learning material that
you can offer your clients.
If you are not handy with computers, get out a pen
and paper and hand draw it, then take a picture of it
with your smart phone and text it to your clients, or
post it to your Facebook page.
INFOGRAPHIC, DIAGRAM, CHARTS
Bonus Tip-make a collection of practice patterns in an album on your Facebook page.

17. Video Tip
Record a short video tip with your smart phone and upload it directly to
YouTube or your Facebook page from your phone. It can be something as
simple as a tip sharing the importance of cooling out your horse, or a tip
about why you use a certain piece of tack. If you have a helper, have them
run the camera while you demonstrate a training drill or pattern. Otherwise
just face the camera towards you and start talking!
INSTRUCTIONAL VIDEOS, WEBINARS, INTERVIEWS, BUSINESS HISTORY
Bonus Tip-videos are
preferred content on
Facebook, so posting your
video on your Facebook
page will increase the
reach, or number of
people who see your page.

18. WWW.SOCIALSTOCKWOMAN.COM
I want to
help you
help your
clients and
their horses.
Let's increase your client's knowledge and success with their
horse by teaching them more about your training methods and
techniques in the comfort of their own home. Contact me today
to find out how I can help you help them!
-Siobhan "Chevy" Allen,
The Social Stockwoman