We are a pioneer in supporting business apply technology to become an AI enterprise of future . our mission is to allow your community to thrive in place. Where you can control and deliver value to your community https://www.worldline.technology

1. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited

2. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
00
DATA/AI DRIVEN BUSINESS & MARKETING

3. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
01

4. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
02

5. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
1. DEFINITION
Data-driven marketing is the process by which
marketers glean insights and trends by analysing
company-generated or market data, then translating these
insights into actionable decisions informed by the
numbers
03

6. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
PERSONALIZED MARKETING
Data-driven marketing allows
allows brands to create a
create a customized campaign
campaign that converts leads
converts leads through a deeper
through a deeper understanding
understanding of the customer
customer profile
MULTI-CHANNEL EXPERIENCE
Distributing data-driven ads
across channels, through
automated
marketing campaigns, will
ensure that your message is
consistent, aligned, and reaches
each recipient in the perfect
place and at the perfect time
CLEAR-CUT CLARITY
With a data-driven approach, it
becomes much easier to
separate and group the target
audiences that you’re trying to
reach
BETTER PRODUCT DEVELOPMENT
Data-driven marketing
considerably diminishes product
failure rates. Companies can
establish a better understanding
of their target audiences, which
leads to the development of
better-suited products for that
particular market.
REFINED CUSTOMER
EXPERIENCE
Many popular brands use data-
driven marketing to enhance
their customer experiences.
They’ll often orchestrate
customer satisfaction surveys
and pinpoint specific areas for
improvement.
2. THE BENEFITS
04

7. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
3. HOW DATA-DRIVEN MARKETING AFFECTS BUSINESS PERFORMANCE
1.
Greater customer
loyalty
2.
Acquiring more new
customers
3.
Increased customer
satisfaction and more
05

8. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
06

9. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
07
The right team
4. CHALLENGES
Departmental Silos
Commitment Integration
Due to the niche nature of
the job, and the skills
required, it can be
challenging to attract the
right type of staff
that specializes
in predictive
analytics or
audience
amplification
The success of data-driven
marketing is largely
dependent on having high-
quality and integrated
data, which is no easy task
to obtain
Even though some
companies might possess a
defined strategy, it won’t
mean much if they aren’t
acclimated with the tools
needed to succeed
If a company fails at the
integration process,
marketers will struggle
to gather the right data
needed for a unified
customer view

10. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
05
06
04
03
02
01
5. HOW TO CREATE A MARKETING STRATEGY BASED ON THE DATA
Setting
up
objectiv
es for
the data
Gathering the data
Collecting
and
organising
the data
Building the team
or in-
house/external
capabilities
Getting organisational buy-in
Measuring
and tracking
progress
08

11. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
6. ANALYTICS
Data points
Campaign performance figures
•Website analytics
Real-time data
Competitive analysis
Social media metrics
Search engine optimization
SERP analysis
Tools
A.I. and marketing automation
•Social monitoring and advertising
agencies
•Audience definition
Personalization
Data visualization
Predictive analytics
Multi-channel integration
09

12. All Right Reserved WorldLine Limited. The concept, strategy & idea represented are sold by property of WorldLine. Any reproduction without
written consent is prohibited
THANKS FOR YOUR ATTENTION!