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Activate company profile 2016

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Corporate Profile
Version 1.0
20th
November 2015
Ahlan wa SahlanA short introduction
1.0
Agency Overview
It’s the 21st century. Consumers are switched on to
marketing, and the hard sell is dying. You need to be
clever to get real value for money from campaigns these
days, and brand activation is exactly that: clever.
Brand activation stimulates consumers’ interest and trial of
products by seamlessly integrating multiple communication
channels, and using these to deliver the brand’s core
values and messages in a thoughtful and cohesive way.
At ACTIVATE, we devise and deliver brand activation
campaigns that influence purchase behaviour, and turn
shoppers into buyers.
We are a
leading, integrated
Marketing Agency
Agency Overview
Our holistic approach creates positive lasting relationships
between brands and consumers – because we engage
shoppers in exciting, unusual and unforgettable ways at
every stage of their journey to purchase.
And, we back up our fresh campaign concepts with
considered research and serious marketing muscle.
Innovative
360°
Marketing
-
Founded by
Anton Bakerjian & Rana Haddad
now boasting a multicultural diverse
team of over 120 specialists
from all media disciplines
from all around the world
Agency Overview
Like the Dynamic and diverse Middle east region, our
proud local agency has already built a track record of
accomplishments within a very short period of time.
Serving clients with a unique
integrated mix of new & traditional
media, with a flavour of deep local
culture understanding.
Agency Overview
KH
Finance | Health | Retail | Real Estate | Automotive | Food | Telecom | Electronics
Brand Experience
Our Clients
Ad

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Activate company profile 2016

  • 2. Ahlan wa SahlanA short introduction 1.0
  • 3. Agency Overview It’s the 21st century. Consumers are switched on to marketing, and the hard sell is dying. You need to be clever to get real value for money from campaigns these days, and brand activation is exactly that: clever. Brand activation stimulates consumers’ interest and trial of products by seamlessly integrating multiple communication channels, and using these to deliver the brand’s core values and messages in a thoughtful and cohesive way. At ACTIVATE, we devise and deliver brand activation campaigns that influence purchase behaviour, and turn shoppers into buyers. We are a leading, integrated Marketing Agency
  • 4. Agency Overview Our holistic approach creates positive lasting relationships between brands and consumers – because we engage shoppers in exciting, unusual and unforgettable ways at every stage of their journey to purchase. And, we back up our fresh campaign concepts with considered research and serious marketing muscle. Innovative 360° Marketing
  • 5. - Founded by Anton Bakerjian & Rana Haddad now boasting a multicultural diverse team of over 120 specialists from all media disciplines from all around the world Agency Overview Like the Dynamic and diverse Middle east region, our proud local agency has already built a track record of accomplishments within a very short period of time. Serving clients with a unique integrated mix of new & traditional media, with a flavour of deep local culture understanding.
  • 6. Agency Overview KH Finance | Health | Retail | Real Estate | Automotive | Food | Telecom | Electronics Brand Experience Our Clients
  • 7. Agency Overview It all starts with The Big Idea We create immersive brand marketing campaigns and then bring them to life across multiple channels, building the long-term emotional connections that form the backbone of strong brands.
  • 8. Agency Overview Digital & SocialBranding & Creative Brand development Corporate literature Photography Copywriting Video Campaigns & strategy Web design & development Social media PPC SEO Email marketing Mobile apps & Games Experiential Signage Retail POS Solutions Digital display Augmented reality Exhibition Stands Activations & Roadshows
  • 9. Why use an integration of traditional and digital media? To enjoy the best of both worlds, combining the two sides of the coin and thus gaining flexibility. Keep you brand up to date with an ever changing and sophisticated media environment and industry. To gain the services of not only a dedicated Account Manager but a Relationship Manager who will love your brand as much as you do, if not more. To access all your media needs from one buying point, which is more cost-effective and efficient. Agency Overview
  • 10. Our Capabilities Why is Activate the most suitable agency for your company? 2.0
  • 11. Why Activate? Capabilities Brief A team of local creative people, project managers, business planners & Tech savvy geeks spread across the region. Being an integrated agency allows us to use our various services for the success of the account, whenever required. Having a full production studio, delivering video, graphics, photography & Audio multimedia, allows us to deliver the right message to your targeted audiences. We combine an expertise of being a local agency with an international standard of delivery, bringing a unique mix which benefits all our clients. We have an amazing track record of managing some of the biggest clients in the region, helping them achieve their objectives. We keep ourselves on top of the game, always looking for the latest technical and human resource solutions from all over the world We accommodate more than 15 nationalities,which is a close reflection of what the UAE is about while helping us understand the need of our clients.
  • 14. Agency Overview Our aim is to gain a deeper understanding of your business to decide upon the most effective strategy and creative execution for your campaign. We will work with you to understand your brand values, your proposition and overall vision. Our team of professionals will then gather information on the market place looking at industry trends as well as the demographic profile of your target audience and your key competitors. With this research, we will develop ‘the big idea’ combining a reliable strategy with innovative creative design. This will be delivered and measured according to your set objectives ensuring that you stay on track to meeting your KPIs. Campaigns & strategy
  • 15. Portfolio Kraft Collect 5 & Win Promotion
  • 21. Portfolio Hino Relaunch Campaign Jibal Samsung s5 Campaign
  • 23. Agency Overview When searching for a brand marketing agency it is essential to choose a company which understands the difference between creating a corporate identity and developing a brand. We have evolved identities, created straplines, produced graphics and devised brand guidelines for many of our clients. Regardless of the size of the project our approach never changes. We research, understand, analyse, develop and rationalise to produce branding which reflects unique selling points. Brand development
  • 24. Portfolio RT Bank Brand Development
  • 26. Portfolio Qarar Brand Development www.qarar.com Name Business Central Towers, Office 2401#A, Sheikh Zayed Road, Dubai Media City, P.O.Box 72297, Dubai, UAE. Tel.: 9501-435-4-971+, Fax: 9595-435-4-971+, Email: WAM.holdings
  • 28. Agency Overview Inspirational photography can bring a marketing campaign to life. Our photographers produce spectacular images which capture the essence of a brand and provide a creative resource which can be utilised across a number of marketing channels. Photography
  • 30. Agency Overview We offer an expert in-house copywriting service allowing you to influence, inform or persuade your target audience through your content. From press releases to websites, advertising to brochures, we will establish a voice for your brand and ensure that your key messages are both consistent and clear. Through fresh, high quality copy you can attract customers, drive engagement and build trust in your brand helping you to establish loyalty and build long-term relationships. Copywriting
  • 34. Agency Overview Video can breathe new life into a website, campaign, event or outdoor digital media improving its appearance and increasing interaction Our video services include: Pre-production | Storyboard creation | Script writing | Talent sourcing and casting | Directing | Filming | Post-production and editing | Motion graphics and CGI | Integration with other marketing channels Video
  • 39. LA GERMANIA IRAQ ANIMATION
  • 41. Agency Overview Our web design and development agency create user-friendly, attractive and engaging websites. We specialise in innovative ideas and will ensure that your website is strategically designed to not only represent your brand, but also to deliver high levels of user engagement and customer conversion. As the digital world continues to change, we can ensure your website remains modern and fresh by regularly reviewing the functionality and design making any necessary alterations. So, if you are looking for a website that achieves beneficial Google placement, attracts and maintains traffic through a user-centered design and functionality, and providing a competitive edge, then we can help. Our expertise spans across Website design Mobile websites | Landing pages | Functionality User testing | PHP developments | Responsive design CMS developments Web design & development
  • 44. Agency Overview We are social media marketing experts and have the capabilities and experience to define online strategy and execute a targeted campaign which creates a buzz around products or services. From Facebook, LinkedIn and Twitter, to YouTube, forums and blogs, our team understands how to use social media to gain a competitive advantage. In addition, detailed monthly reporting analyses online visibility to shape the ongoing campaign and provides useful insights into what consumers are saying about a brand. Our social media marketing services include: Content planning | Channel management Blog creation, development and monitoring Brand building | Crowdsourcing | Social listening Social media
  • 45. Portfolio Jibal SAMSUNG Facebook Fan Page Managment https://www.facebook.com/ jibal.samsung/
  • 46. Portfolio Trust Electronics Facebook Fan Page Managment www.facebook.com/TrustIraq.
  • 47. Portfolio SAS Automotive Facebook Fan Page Managment www.facebook.com/sas.
  • 48. Portfolio Mercedes-Benz Iraq Facebook Fan Page Managment https://www.facebook.com/ MercedesBenz.BCM/.
  • 50. Agency Overview Pay-Per-Click (PPC) advertising is an effective method of quickly improving the visibility of your website or campaign in search engines and on social channels. Whether its a Facebook news feed ad, a promoted tweet, a YouTube pre-roll ad or an ad within the Google display network; it can help increase your revenue. Our powerful reporting tools and on-going campaign monitoring ensure that your investment is carefully managed to deliver the optimum results. Our proven track record in PPC advertising strategy and campaign implementation has delivered an excellent return-on-investment for a number of clients and helped their businesses to grow. Our PPC advertising agency services include: Market analysis | Professionally written copy Keyword research | Search marketing consultancy PPC campaign management | Analytics and reporting PPC
  • 51. Agency Overview Search Engine Optimisation (SEO) is one of the most powerful methods of improving the performance of a website by increasing levels of traffic, through a higher placement in search engine listings. There are many factors which influence how a search engine assesses the credibility of a website; cutting-edge design alone is not enough. As a well established SEO agency, we believe that it is vital to implement an SEO strategy and integrate it with other marketing efforts. We carefully plan out bespoke SEO strategies for each client; including quality on-page and off-page SEO services. We have a proven track record and a dedication to implementing search marketing strategies that are in line with Google’s vision. Our in-depth understanding of the latest techniques has resulted in fantastic results and numerous benefits to our clients’ businesses. Our specialist SEO agency services include market analysis, professionally written copy, keyword building, on-page and off-page optimisation, link building, and search marketing consultancy along with analytics and reporting. SEO
  • 52. Agency Overview Whether for web or mobile, a site will be designed to improve the usability, effectiveness and overall experience for a customer. Through working with you to understand your business and your customer, we offer expert advice to ensure that the design increases interactivity, maximises selling opportunities, reduces bounce rate and enhances the customer’s perception of your brand. Our user experience process includes: User research | Online surveys | Personas | Competitor and best practice reviews | Site audits | Card sorting | Content audits | Wireframes | Sitemap| User journeys | Customer experience maps | Service design techniques | User testing User experience
  • 53. Agency Overview Email marketing is an efficient and cost-effective method of targeting databases, increasing traffic to online touchpoints and ensuring a business remains at the forefront of its customers’ minds. Our First Class email-marketing solution analyses a number of metrics to assess campaign performance and measure return on investment. The First Class email marketing software package offers a user-friendly interface, with detailed reporting tools to evaluate success, and assistance with search engine optimisation from generating targeted web traffic. Contact us now for a demonstration. Email marketing
  • 56. Agency Overview Every day millions of people use applications on their smartphones or tablets, and utilising this technology will help a business to reach a whole new audience. We can devise a bespoke Android or iOS application which is aligned with brand values and complements business activities. From app design, build and launch, our team will project manage all aspects of its creation to ensure the best value. Mobile apps & Games
  • 62. Agency Overview Our highly skilled team work on designing point of purchase, point of sale and original display stand solutions. Typically we will discuss ideas with a customer at the outset, show samples of similar work, brainstorm creative options and then get to work on design! We begin our process with our creativity and your vision. Ideas are created by several different methods including free-hand sketching, 3D software, CAD work, online prototyping. This process involves leveraging off our extensive experience in the industry, your own insights into your target consumers, state-of-the-art software tools and a little inspiration! Retail POS Solutions
  • 63. Agency Overview Utilising the expertise of our production & engineering team, we offer complete solutions to any signage project. Our experience covers a broad range of signage requirements including large format banners, building wraps, hoarding design and fit, way-finding and directional signage, internal graphics and displays. We coordinate and manage the job from site survey and concept through to delivery, production and fit for clients across the regions we operate in. Signage
  • 66. Portfolio CadburyCustom Checkout Chillers Flake Upright Chiller Flake Retail Stand
  • 67. Portfolio Cadbury Special Display Cadbury Hanging unit
  • 71. Agency Overview We take an innovative approach to digital signage and digital out of home display, working with advanced suppliers in the market and pushing new technology and display systems as they are being developed. Through research and development by visiting international shows and collaborating with key partners we always strive to offer a suitable solution, both cost effective and innovative. Digital display
  • 73. Agency Overview Augmented reality sees the blurring of the lines between the digital realm and the real world. This could be through a CGI image or animation appearing when an augmented reality marker is presented to a web cam, or delivering real-time information laid over a mobile phone camera image to guide somebody around a city or find the nearest tube station. Augmented reality offers the potential to be truly innovative. Augmented reality
  • 75. Agency Overview Activate’s creative teams along with its unique structure will deliver high impact designs in response to client project briefs. Our simple yet innovative designs will allow you to display your brands and products and get them noticed. We will ensure your marketing budgets go further but your brands and products will be presented better. A first class service. Exhibition Stands
  • 79. Agency Overview Activate’s creative teams along with its unique structure will deliver high impact designs in response to client project briefs. Our simple yet innovative designs will allow you to display your brands and products and get them noticed. We will ensure your marketing budgets go further but your brands and products will be presented better. A first class service. Activations & Roadshows
  • 80. - 100,000 unique interaction. - 150,000 samples. Portfolio Mondelez Newroz Festival
  • 83. Portfolio Anchor Back to School Activation
  • 84. Portfolio Anchor Back to School Activation
  • 86. Portfolio Jibal | Samsung S5Launch EventErbil, Korek Mountain
  • 87. Portfolio Anchor Flip & Win Activation 600
  • 88. Portfolio Anchor Flip & Win Activation
  • 91. www.activate-mena.com UAE - IRAQ - KSA - JORDAN Let’s Talk! /Activate.Mena Activate Communications MENA info@activate-mena.com